Netbook is a kind of discontinuous innovation product. It is the first time that the brands in Taiwan such as ASUS,Acer and MSI become the market leaders of Personal Computer industry. With the superior research and design ability and the successful experience of netbook, Taiwan should take advantage of its superior research and design ability to develop the new market. Therefore, this study aims to try to provide Taiwan proprietor with some suggestions. The purpose of this study is to understand the presently netbook industry and how the Taiwan brands adopt marketing strategies. We select three representative cases which are ASUS,Acer and Gigabyte and try to understand their internal strengths, weakness, and external opportunities and threats and their marketing mix strategies. The conclusions and suggestions of this study are presented as follows: 1. The invention of netbook shows that notebook was developed by the trend of thinner, better battery life optimization and wireless internet. The boundary of personal computer industry and mobile handheld device industry is indistinct now. We can forecast that the mobile communication industry will compete intensely in the future. 2. The primary brands of Taiwan should enhance brand marketing; establishment of brand publicity; creation of product value; deterrence of imitation from large competitors. 3. The tier two brands of Taiwan should consider market segmentation that company can develop different service, application from the primary brands and international brands.

South Africa's automotive industry has become an increasingly important contributor to the country's gross domestic product, largely through the strong growth in the motor vehicle and component exporting sector. The South African Motor Industry is ranked 20th in the world in terms of vehicle production. It is responsible for an estimated 80% of Africa's vehicle productivity and makes 0.85% of the world's vehicles. In this study, the automotive industry in South Africa is investigated, how it was influenced during the recession which started at the end of 2008 and went through the 2009 period, what effect it had on the market as well as the influence on sales during that period. In the literature section, the 4P's of the marketing mix are explained and discussed as well as how it influences the automotive industry. The purpose of this study is to see specifically how the Klerksdorp dealerships were influenced by the recession and what decisions they had undertaken to tackle the problems that they encountered. This study also investigates what influences the marketing mix had on the different dealerships in Klerksdorp area. From the empirical study done, the conclusion is that the dealerships in Klerksdorp were struggling through the economic crisis. As far as the product was concerned, the different dealerships concentrated on the best selling lines during the recession period. Very few dealerships adjusted their prices and very few offered extras that were already included in the price. With the promotion, it was actually established that the dealerships did not actually put any extra effort in order to promote their vehicles. Four out of nine dealerships decreased their promotion expenditure, while the other five kept it at the same level. None of the dealerships has increased their promotional spending during the time of recession. Finally, the recommendations to the dealerships, as how to improve the marketing and sales through the correct use of the marketing mix, especially through the use of promotion in the Klerksdorp dealerships were made. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2010.

Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime importance to all marketers and marketing strategists for two reasons: Firstly because, the overall strategy of the company has to be clearly reflected in the marketing strategy for any meaningful progress. Secondly, to be able to adjust or adapt the marketing effort to changing marketing conditions. The focus of this study is to research the buying behaviour of farmers through the marketing mix paradigm. Although slightly contentious in terms of recent theories and field of application, the dichotomous nature of farmers buying behaviour and the characteristics of the purchase makes this theory a good fit for the circumstances. The marketing mix theory focuses on the controllable external stimuli which reinforces the practical application of this study. The buying behaviour of farmers was researched by asking farmers to evaluate the importance of a statement related to an element of the marketing mix theory by telephonic interview. The answers of the farmers were analysed using various statistical methods and the following salient results were obtained: All the elements of the marketing mix theory are important to farmers when deciding on buying a new tractor. The less experienced farmers rated all the elements of the marketing mix as more important than more experienced farmers. There was a definitive subset of farmers for whom the more changeable part of the marketing mix, price and promotion, had a definite impact on their decision. Price and promotion did not correlate with farmers who viewed the product of high importance. Other results indicated that the farmers in the test sample bought a new tractor every 2.3 years with 54% of farmers buying a new tractor in the past year. The frequency with which farmers buy new tractors shows the importance of the market. The finding that the elements of the marketing mix theory are important to farmers was expected and could serve as an incentive for future research. The marketing mix theory is viewed as highly applicable in this case, due to its relative simplicity and the focus on the more controllable stimuli on the farmer. It was also found that for a significant subset of farmers the more modifiable elements had a definitive impact on their decision when buying a tractor. This offers an opportunity to marketers willing to respond to changing uncontrollable conditions to influence buying decisions in the short term. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

South Africa's automotive industry has become an increasingly important contributor to the country's gross domestic product, largely through the strong growth in the motor vehicle and component exporting sector. The South African Motor Industry is ranked 20th in the world in terms of vehicle production. It is responsible for an estimated 80% of Africa's vehicle productivity and makes 0.85% of the world's vehicles. In this study, the automotive industry in South Africa is investigated, how it was influenced during the recession which started at the end of 2008 and went through the 2009 period, what effect it had on the market as well as the influence on sales during that period. In the literature section, the 4P's of the marketing mix are explained and discussed as well as how it influences the automotive industry. The purpose of this study is to see specifically how the Klerksdorp dealerships were influenced by the recession and what decisions they had undertaken to tackle the problems that they encountered. This study also investigates what influences the marketing mix had on the different dealerships in Klerksdorp area. From the empirical study done, the conclusion is that the dealerships in Klerksdorp were struggling through the economic crisis. As far as the product was concerned, the different dealerships concentrated on the best selling lines during the recession period. Very few dealerships adjusted their prices and very few offered extras that were already included in the price. With the promotion, it was actually established that the dealerships did not actually put any extra effort in order to promote their vehicles. Four out of nine dealerships decreased their promotion expenditure, while the other five kept it at the same level. None of the dealerships has increased their promotional spending during the time of recession. Finally, the recommendations to the dealerships, as how to improve the marketing and sales through the correct use of the marketing mix, especially through the use of promotion in the Klerksdorp dealerships were made. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2010.

Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime importance to all marketers and marketing strategists for two reasons: Firstly because, the overall strategy of the company has to be clearly reflected in the marketing strategy for any meaningful progress. Secondly, to be able to adjust or adapt the marketing effort to changing marketing conditions. The focus of this study is to research the buying behaviour of farmers through the marketing mix paradigm. Although slightly contentious in terms of recent theories and field of application, the dichotomous nature of farmers buying behaviour and the characteristics of the purchase makes this theory a good fit for the circumstances. The marketing mix theory focuses on the controllable external stimuli which reinforces the practical application of this study. The buying behaviour of farmers was researched by asking farmers to evaluate the importance of a statement related to an element of the marketing mix theory by telephonic interview. The answers of the farmers were analysed using various statistical methods and the following salient results were obtained: All the elements of the marketing mix theory are important to farmers when deciding on buying a new tractor. The less experienced farmers rated all the elements of the marketing mix as more important than more experienced farmers. There was a definitive subset of farmers for whom the more changeable part of the marketing mix, price and promotion, had a definite impact on their decision. Price and promotion did not correlate with farmers who viewed the product of high importance. Other results indicated that the farmers in the test sample bought a new tractor every 2.3 years with 54% of farmers buying a new tractor in the past year. The frequency with which farmers buy new tractors shows the importance of the market. The finding that the elements of the marketing mix theory are important to farmers was expected and could serve as an incentive for future research. The marketing mix theory is viewed as highly applicable in this case, due to its relative simplicity and the focus on the more controllable stimuli on the farmer. It was also found that for a significant subset of farmers the more modifiable elements had a definitive impact on their decision when buying a tractor. This offers an opportunity to marketers willing to respond to changing uncontrollable conditions to influence buying decisions in the short term. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

Zugl.: Worms, Fachhochsch., Diplomarbeit, 2005

Zugl.: Berlin, Humboldt-Universiẗat, Diss., 2009.

Bachelor-Arbeit Univ. St. Gallen, 2005.

Bachelor-Arbeit Univ. St. Gallen, 2007.

Master-Arbeit Univ. St. Gallen, 2007.