This thesis deals with the new trends and the specifics of marketing in China. The first part deals with theoretical knowledge of the marketing plan, specific applications of marketing in China and the particularities of the Chinese consumer market. The second part describes draft of marketing plan for the company IREC working in IT and Technology in Beijing. Detailed situational analysis including SWOT analysis is carried out. Based on this analysis, the marketing objectives are set and marketing strategies and action programs designed. The last part comprises of the financial plan and design of the control system.

Esta tesis se desarrolla con el fin de proponer un diseño de Plan de Marketing para la empresa Opticentro Medical SAC., que en la actualidad desea incrementar las ventas En un mercado cada vez más competitivo es importante que las empresas manejen todas las variables del negocio, de ahí la gran importancia de exponer las ventajas que genera el diseño de un Plan de Marketing. This thesis is developed in order to propose a Marketing Plan design for the company Opticentro Medical SAC., which currently wants to increase sales In an increasingly competitive market it is important that companies manage all the business variables, hence the great importance of exposing the advantages generated by the Design of a Marketing Plan.

The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.

Firstly, this thesis reviews the literature on the application of microcomputer-based Management Information Systems (MISs) and Decision Support Systems (DSS) to Small and Medium sized Enterprises (SMEs). It is found that the hardware platform today is already sufficient for SMEs. However, information regarding successful implementation of MISs for SMEs is scarce and largely fragmented. DSS requires more focused and dedicated use of information to support managerial decision making. Unfortunately, the development of DSSs for SMEs is even more backward. Yet, there is an emerging need for SMEs today because business operations have become more sophisticated under intensified competition. With this scenario in mind, the author undertook intensive questionnaire and case surveys to find out the current development and trends for the effective applications of MISs and DSSs. In 1987, the author was awarded the Oshikawa Fellowship by Asian Productivity Organisation in Tokyo and started the present research. 446 completed questionnaire survey sheets from U.K. and Hang Kong have been received and analysed. 67 SMEs and related organisations in 6 developing/developed countries were also visited. This forms the knowledge for the development of expert systems (ES) for effective applications of MIS. The approach for DSS is based on a carefully selected business game which has most of the common business decision parameters. Intensive experiment with over 100 subjects was conducted in running the game, with an average time contribution of about 20 hours/person. The findings are again consolidated and structured into an ES. Longitudinal research was conducted in 5 representative SMEs. With the use of action learning and participation of the researcher, more in-depth firsthand information were obtained and analysed. These form part of the input to the ES as well. Both ES have been validated and further improved. The experimenters find these as keys to develop MIS/DSS for SMEs. A marketing plan is suggested to launch these two products so that they can become more easily available. Finally, recommendations are made on the effective use of the ES and for further development.

This diploma thesis deals with HR marketing of company aimed to students and graduates who will create the future of the company. This work contains the analysis of expectations of students as future employees, analysis of the current state of the company and external factors. The proposal will design activities that the company is about to bring to increase both the amount of quality candidates from a range of graduates and more efficient use of resources of HR department.

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

To plan marketing activities on foreign markets is more difficult than to plan activities on local market. Part of marketing plan is situational analysis. One of the questions company should clarify before entering foreign market is market potential and competitiveness of product on the market. These questions can be answered by comparative advantage searching method, which I have presented in my study. Method uses statistical indicators which helps to find markets with high potential, such as Lafay index, market rate and market growth indexes and Herfindal-Hirshman index.

This diploma thesis deals with the marketing strategy of a selected company. The selected company is Cloos Praha, spol. s r. o., which sells welding technology to industrial companies in the Czech republic and Slovakia -- so it concerns B2B segment. The theoretical part deals with the general solutions of creating the marketing strategy and marketing plan and then with the specifics of the B2B marketing. In the second part the daughter company Cloos Praha is introduced as well as the German mother company Carl Cloos Schweisstechnik GmbH an then it deals with the creation of the marketing strategy and marketing plan of Cloos Praha for the year 2014.

The goal of this master thesis is to create a 6-month marketing plan and recommendations for 2016 for a company called FitBucket. The theoretical portion of the thesis serves as the base for the practical part of the thesis. It begins with the introduction of FitBucket, a situational analysis, and a self-produced qualitative research conducted in the form of structured surveys and interviews. The research served as a framework for an initial version in Connect, a co-working space. Included is a marketing strategy, that was transformed into a marketing mix. A large portion is comprised of marketing communication and a form of personal branding. A detailed plan of action provides an overview of all of the activities that already took place and those planned for the upcoming year as well. The last part of the thesis focuses on a budget for the activities performed and a review of the plan itself.

Diploma thesis is focused on the issue of marketing planning with an emphasis on marketing communication. The first part of the thesis is theoretical. The mentioned theory used as a starting point for the practical part of the thesis which was performed in the company QUADRO System, Ltd. The practical part begins with the company introduction. The thesis describes the current situation of the company, company's current product portfolio, target groups, distribution etc. The survey was executed to confirm certain facts. There are also several analyses included, e.g. Competition analysis and SWOT analysis. The practical part of the thesis concludes with the appropriate and effective marketing communication proposal, which was drawn up with respect to the financial possibilities of the company.