The main goal of this thesis is to develop a marketing strategy of Xella CZ s.r.o, a leading producer of white aerated concrete blocks on the Czech market, for YTONG -established brand and a new brand Hebel. The theoretical part deals with the concept of strategic marketing planning, describes its phases and stages. It explains the terms segmentation , targeting, positioning and multi-brand strategy. The end of the theoretical part focuses on the specifics of marketing in the construction industry. In the practical part the reader gets to know the company Xella CZ and the products it offers. There is also analyzed the current situation of the Czech construction industry including outline of possible future developments, there are defined target groups of the company, depicted its competitors, set the company's targets. There is also carried out SWOT analysis. On the basis of collected data a marketing strategy is created including marketing mix for both brands.

The purpose of this study is to target the efforts of Toyota Motor Thailand to create an effective advertising plan for the Camry.

This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.

The main target of this Master thesis is to find out health insurance company's possibilities in creating marketing plans and their implementation. The health insurance company is a specific subject which has different marketing tools as well as other responsibilities and legislative limitations. First part describes theoretical principles, methods and tools of marketing. Those are later applied to the field of public health insurance. Basic information about health insurance, its creation, formation and development concludes this passage. Second section deals with analysis of particular health insurance company, its marketing plan, budget, strategy, etc. An evaluation survey which depicts general public awareness of health insurance companies and their activities is also included in this part.

The main target of the Master's thesis is to evaluate international marketing activities of the AIMS International, s.r.o which belongs to the category of Small and Medium-sized Entities Within the Theory, definitions of marketing applications in the field of conference and incentive travel are described. Practical part is dealing with situation analysis of chosen company. Marketing budget and plan are included.

Viešojo sektoriaus strateginio valdymo magistro baigiamojo darbo tema UAB „Autotopus“ rinkodaros strateginis planavimas šiuo metu yra ypač aktuali, nes įmonės strategijų formavimas ir jos rinkodaros veikla yra svarbiausia įmonės komercinės veiklos fazė. Darbo objektas – UAB „Autotopus“ rinkodaros strateginis planavimas. Darbo problema – Rinkodaros strateginis planavimas dažnai yra viena aktualiausių problemų įmonės veikloje. Darbo tikslas – atlikti UAB „Autotopus“ strateginę analizę ir pateikti pasiūlymus rinkodaros planavimui gerinti. Darbo tikslas yra detalizuojamas uždaviniais, lėmusiais tokią darbo struktūrą: remiantis literatūros šaltiniais išanalizuojami rinkodaros metodiniai pagrindimai; atlikta UAB „Autotopus“ konkurentų analizė Panevėžio mieste, pristatoma UAB „Autotopus“ PEST, SSGG analizė, taip pat pateikiami pasiūlymai UAB „Autotopus“ rinkodaros strateginiam planui gerinti. Darbo hipotezė – Naudojamos rinkodaros strategijos neatitinka įmonės strateginių tikslų. Darbo metodika, padėjusi išspręsti minėtus uždavinius, susideda iš mokslinės literatūros analizės, įmonės vidinių dokumentų analizė bei anketinės apklausos. Renkant tyrimui reikalingus duomenis buvo panaudotas vienas populiariausių bei pigiausių apklausos metodų – individuali anketinė apklausa. Atlikus tyrimą, paaiškėjo jog Panevėžio miesto respondentai labiausiai vertina įmonės gerą vardą, pasitiki draugų rekomendacijomis ir ieško jiems rūpimos informacijos interneto svetainėje. UAB „Autotopus“... [toliau žr. visą tekstą] / Public sector strategy planning master degree final work topic “JSC „Autotopus“ marketing planning strategy” actual at this time, because company strategy forming and marketing activity very important for company commercial activity. Object of the work – JSC „Autotopus“ marketing planning strategy. One of common problems at present company activity is lack of information on marketing planning strategy field. Objectives of the work – analyze JSC Autotopus strategy situation and propose ways how to better develop marketing planning. The objectives of the work are elaborated as tasks which determined such structure of the work: analyze methodical basic of marketing in reference of literature database, JCS “Autotopus” competitor analyze in city of Panevezys, accomplish JSC “Autotopus” PEST, SWOT analyze and propose way to improve marketing strategy plan. Work hypothesis – Present marketing strategy doesn‘t meet objectives of the company. Work methodology, helping to solve tasks mentioned before, consists of analyzes of lecture material and literature database, analyzes company inner documents and questionnaire analyze. Questionnaire survey was used in gathering all necessary information for research. After the research it was discovered that most of respondents of city of Panevezys value brand names, close friend references, they looking for information on internet. Price, product condition, company reliability shut be main objective in creating production for public... [to full text]

The thesis deals with the way of compiling a marketing plan, according to which the company ACR auto, a.s. could build its posiion in a competitive environment. The result of the thesis is to evaluate the current marketing plan and to propose its update for the following period.

This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.

This project simulates a real company by using Dreamweaver UltraDev, 4.0. A simulated electronic commerce web site was created to present all aspects of electronic commerce including future trends.

The purpose of this project is to determine National Insurance Company Limited (NAT) customer preferences for using claims systems via the Internet.