This diploma thesis aims on enhancing the competitiveness of the company IMI Partner a.s.. It consists in the proposal of marketing communication, which will serve to extension of the brand Pierre Cardin. The first part of the thesis contains the theoretical starting points concerning the brand, its identity and value, communication and extension of the brand. In the second, analytical part, the aspects of Pierre Cardin's brand life have been analyzed. In the last, proposal section, the proposal of Pierre Cardin's communication has been drawn up, including a timetable and sales forecast in order to enhance competitiveness of the company IMI Partner a.s..

The thesis is focused on proposal of communication mix for the motion design company. This contains the most important concepts and principles related to the current issues of marketing in the advertising segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.

The master thesis deals with creation of communication mix of the company Mlékárna Polná spol. s r. o. The theoretical part defines basic knowledge from marketing area and it further informs of marketing communication. The analytical part contains a detailed analysis of the current state of company. It includes a marketing research and interpretation of its results. Gained information from performed analyses will be the basis for creation of a new communication mix.

This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.

This master thesis is focused on increasing the competitiveness of the company “Pizzerie U Kalichu” by creating new marketing strategy. The work is divided into three main parts. The first part describes the theoretical knowledge associated with this topic. Second part is focused on the analysis of the current situation in the company. From these facts and dates we found out is created the third part, which is focused on the suggestion for improvement a marketing strategy. These improvements should lead to gain new customers, increase a profit for the company and increase a competitiveness of the company on the market.

This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.

The thesis is focused on proposal of communication mix for the company ELA, spol. s r.o. The theoretical part defines basic knowledges from marketing and the terms related to marketing communication. Furthermore, a detailed analysis of the current state of the company and made a specific proposal for a new communication mix, which should lead to the fulfillment of the objectives set.

The master thesis deals with creation of communication mix of the company Sportisimo s. r.o. The theoretical part explains the most important concepts and theories in relation to marketing. The field of marketing communication is elaborated in more detail. The analytical part describes in detail the current state of the surveyed company. It also includes marketing research and interpretation of its results. Based on information from the analyzes will be created a new communication mix of the selected company.

The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.

This diploma thesis deals with marketing communication of the ENDEKA s.r.o. company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge, the second part analyze the current situation of the company. Last third part includes recommended suggestions for improvement of marketing communication with aim to approach new customers and therefore rais the awarness of the company, which are based on performer analyses and questionnaire survey.