The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.

The diploma thesis deal with the marketing communication of online shopping specializing in greenhouses and seedbeds sales which is operated by the agricultural cooperative. The first part of the paper focuses on theoretical aspects based on professional literature sources. In addition, an analysis of the current situation of e-shop communication is carried out. On the bases of the analysis, possible measures are proposed with the aim of improving marketing communication with customers, gaining new customers and to raise the awareness of the existence of agricultural cooperative.

Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín

Master’s thesis focuses on the marketing activities of the company operating in the real estate market. The introductory part defines terms used in real estate and marketing environment. Following part consists of present state analysis, introduction of the subject and presentation of market analysis and marketing activities of the subject. Furthermore, problems stemming from conducted analysis are described and defined milestones are dealt with. These articles are followed by operation procedures description, interpretation of results stemming from marketing research which comprised topics concentrated on knowledge of the subject’s background and preference of marketing tools. All analysis and results of marketing research form a baseline for design part of the thesis which consists of suggestions leading to improvement of marketing activities of the subject. Following part summarizes all analysis results and proposes all possible merits for the subject.

This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.

The diploma thesis deals with marketing communication and its optimization in a company which runs a business in internet providing. The first part of the thesis includes theoretical basis which serves as a general knowledge for processing of other parts. The second part of the thesis is analythical. In this part, the company is introduced and analyses of the marketing communication and current situation of the company are also carried out. According to these findings, recommendations for improvement of the marketing communication of the company are made.

The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.

The diploma thesis deals with the issue of risks in the area of marketing communication of the company Auto Com s.r.o. The thesis is divided into several parts, the first one is the theoretical part, the second one is focused on solving the current state. The theoretical part defines the basic concepts of marketing and also explains the concept of risks. The analytical part is devoted to the analysis of the current state of the company and the resulting risks from individual analyzes, which could threaten the company. In the last part of the proposal, possible changes in the solution for improving marketing communication, thein financial evaluation and the timetable of implementation are proposed.

The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.

The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.