Šmaková, K. Use of online marketing for e-shops with interior furnishings. Diplo-ma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on e-shops with interior furnishings, especially on the use of individual forms of online marketing by these e-shops. Literary re-search is devoted primarily to web site analysis, SEO, Search Engine Optimization and individual forms of online marketing communication. In this diploma thesis results of analysis of on-page and off-page factors of selected e-shops are inter-preted and further analysed. Based on the results obtained through the services offered by online marketing agency HPR recommendation was created on how to distribute the budget within the online forms of online marketing.

This diploma thesis deals with design, application and evaluation of individual tools and activities aimed to improve the market position of small and medium-sized enterprises in the sport/fashion sales industry. The goal of this thesis was to evaluate the applied techniques, tools and activities in terms of their usefulness and success, and, if successful, to recommend their use for more companies in the given industry. The evaluation was based on the results of internal activities, which were designed for and applied to the monitored company. The thesis is composed of the theoretical part, which deals with literature search and is based on Czech, Slovak and foreign literature, and a design part that was applied in practice.

Title: Evaluation of the effectiveness of communication campaigns O2TV Objectives: The main objective of this diploma thesis is to evaluate the effectiveness of launching campaign O2 Sport (2015) and to compare O2TV campaigns for the years 2015, 2016 and 2017. After that, improvements are proposed for the overall communication of O2 television and its sports channels both in the Czech Republic and Slovakia. Methods: Used method in the thesis was analysing documents. This method was used to evaluate the O2 Sport launching campaign and to evaluate other campaigns from 2015, 2016, 2017. Results: The results of the work revealed that the O2 Sport launching campaign was sophisticated and effective. Even comparison of the campaigns throughout the evaluated years and based on all considerations, the most successful year was 2015 when the O2 Sport campaign was also launched. Keywords: marketing communication, analysis, communication, advertising, sport

Title of thesis: Marketing of the club FK ERA-PACK Chrudim to fans Aims of the thesis: The main aim of the thesis is to suggest a new concept of the communication, which is supposed to improve communication process between fans. Methods: personal questioning, written questioning, marketing analysis, SWOT analysis Results: By using selected methods it was found, that the current marketing communication of the club is sufficient. On the base of this fact there was established the concept of communication and suggestions for improving of the current communication in the club. Key words: fans, FK ERA-PACK Chrudim, marketing communication, marketing research, situation analysis

Title: Power Plate Center's Marketing Communication Objectives: : The objective of this diploma thesis is to discover the present state of the marketing communication of the sport institute Power Plate Center in Jungmannova street in Prague both in the customers view and also in the view of the company itself. On the basis of the gathered data then evaluate, eventually suggest the improvement of the current marketing communication. Moreover, by the aid of this data also suggest the marketing communication aimed at view potential clients. Methods: The quantitative method of the data collection by questionnaire and the qualitative method of data collection with the help of the depth interview was used in this work. The results were illustrated by tables, texts and graphs. Results: After the evaluation of the results, several faults of the Power Plate Center's communication with their customers were found best. In the synthetic part some recommendations were made, which could lead it the improvement of this marketing communication. Keywords: Marketing communication, communication mix, marketing research, questionnaire, depth interview, Power Plate.

Marketing research of reasons of companies to sports sponzorship in times of economic crisis Objectives: The aim of this work is using marketing research to determine how reasons of companies to sports sponsorship are changed in times of economic crisis. In assessing the reason of companies we observe whether size and regional focus of the company have an impact on sports sponsorship. Work shows differences in sponsorship of sport before the crisis and during crisis. Methods: Gain of necessary information has been made by questionnaire. Questionnaires were sent by emails to participated companies. Results: Financial crisis didn't touched sport branch so much how it was expected. Results show that companies sponsored more sport branches than in past. This doesn't mean there were more financial resources in sport. For smaller companies amount of money increased in percent for sponsoring, but for bigger companies is situation opposite. We can say just the same in absolute amount also. It's thus possible that sport gained less financial resources during financial crisis, because degradation affected bigger companies. We can say smaller companies were hit by crises in smaller extent than bigger companies. Key words: marketing communication, communication mix, sponsorship, sports advertising,...

Title: Ice Hockey Match as a Means of Marketing Communication Objective: Analyse of individual sports advertisement types realized through hockey match from sponzor's perspective. Methods: Qualitative research, case study, personal questionnaire, observation Results: Analysis evaluation of individual sports advertisement types. Keywords: Sports marketing, marketing communication, advertisement in sport, sponsorship, ice hockey

Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks

The objective of the diploma thesis is to draw up the proposal for a communication strategy for the Jipka Butovice language school. A comprehensive analysis of marketing communication costs through the partial breakdown of costs for individual communication disciplines is applied as the working method. The partial objective is to create a comprehensive overview of the structure and the development of marketing costs within the monitored period. By analyzing the characteristics of the language school students, their satisfaction and loyalty and by analysing the discounts offered, the satisfaction factors and defining patterns of customer behaviour are further determined. The output is a summary of the analysis conclusion and a subsequent series of recommendations for company management which forms the basis for strategic decision making and future planning. The role of the communication proposal derived from the relationship of the conclusions drawn from the selected analysis is to increase the level of customer relationship management and to effectively allocate the costs for various marketing communication tools for the language school.

This thesis deals with marketing communication. The theoretical part says how companies communicate in the Czech Republic and what is typical for theatres. Practical part is about communication campaign of a concrete company -- private theater company. It describes its campaign in light of time and used instruments and it evaluates it in the end.