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Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektornKöhnke, Johanna, Ekström Furenbäck, Johanna, Svensson Johansson, Matilda January 2008 (has links)
<p>The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols.</p>
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Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektornKöhnke, Johanna, Ekström Furenbäck, Johanna, Svensson Johansson, Matilda January 2008 (has links)
The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols.
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