The aim of this study is to make visible and analyze how male subordination is described and which ideals of masculinity are highlighted as worthy of aspiration in material from internet personality Andrew Tate. The material consists of interviews and podcasts that are available on the internet. The analysis draws on a qualitative content analysis, in which three feminist perspectives are used as an analytical lens for interpreting the material: liberal feminism, radical feminism and queer theory. The results show that male subordination is described as coming from an inverted gender order, a matriarchy, as well as inherent differences between the nature of the sexes that inhibit men. Among these inherent differences is a male sense of duty and a societal view of male value as lower than female. The results also show that violence, dampening of emotions, and money constitute masculinity traits that are highlighted as desirable. Tate's view of male subordination and ideals of masculinity is characterized by a tendentious argument that collides with the three feminist perspectives. Thus, it is possible to understand Tate's approach as anti-feminist, which is consistent with research on, among other things, the Manosphere that Tate can be connected to.