This Diploma thesis is focused on analysing the role of the media during the direct election of the President of the Czech Republic in 2018. It addresses the issue of news coverage that should be perceived as value neutral. The first part includes not only explanation of theoretical concepts, but also a view of media and politics in the world and examples of media coverage of elections in the USA and Sweden. The aim of this thesis is to perform content analysis on different types of mass media, such as TV and radio broadcasting, printed newspapers and online news sites and to evaluate the influence of selected media types on result of the presidential elections in the Czech Republic in 2018, using both quantitative and qualitative method.

The present thesis entitled "Programme Diversity of Czech Nationwide Television Channels in the Years 1998 - 2006" focuses on the normative requirement of the society regarding the diversity of mass media, and the approach of mass media thereto: we distinguish between media diversity introduced in the market media model and the diversity presented as part of the public sphere media model. Furthermore, this thesis attempts to search for and determine the requirements regarding media diversity as laid down in the applicable legislation of the Czech Republic or the European Union. The research part of the thesis deals with one of the many levels of diversity in the mass media environment, particularly the diversity of television programme types, i.e. television genres accepted by the interest groups: academics, broadcasters or audiences etc. The present analysis includes nationwide TV stations providing analogue broadcasting via terrestrial transmitters in the years 1998 to 2006, focusing on majority audience - Czech TV1, Prima TV and TV Nova. By means of the Relative Entropy Index and the Deviation Index the diversity of the offered programme types is examined both on the vertical level (a single selected TV station) and on the horizontal level (across the monitored TV stations). The application of...

The diploma thesis is focused on medial models of the minority group's equal perception development by preschool aged children. The theoretical part discourses in the wider context of the socialisation process about aspects important in this relation. It turns to the topics of social learning, attitudes towards minorities, attitudes' formation, mass communication and its impact on preschool children. The empiric part focuses on analysis of the chosen both electronic and printed medial production assigned to Czech preschool children, including comparison between Czech and foreign production. Within the analysis the either presence or absence of such medial models is investigated, which might have an influence on Czech children's attitude forming towards minority groups. Consequently it is evaluated whether between identified models such models exist, which could have a potential for actuating recipient in the sense of equal perception development towards minority groups.

Primary objective of master's thesis named Media image of changes at Wenceslas Square in the context of urbanism and architectural quality is to analyse the media coverage of important architectural and urban changes of Wenceslas Square between 1997 and 2015. The two main topics chosen for the analysis are the Revitalisation of Wenceslas Square and the development of Euro Palace. The purpose of the analysis is to answer the following question: "Do readers of generally oriented periodicals have an access to objective information about architectural and urban projects?" I will apply a quantitative content analysis to answer this question and prove that media contents are unbiased. After that, we would be able to say in case of Prague the architectural topics are covered enough and readers have a chance to form their own opinions or not.

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This theses conserns with the theme of the role of media education at formation of the media literacy of young people. This segment of population is found in the part of life, when the life values and life habits are forming This theses is conceived as theoretic - empirical cultural- studies concept, which is researching "media behavior", media literacy and it's compatibility with everyday-life of this population segment. It comes from assumption, that it is necessary to put focus on family - and school influence on formation of media literacy of young people. It aims for answering some key-questions, which flow from this assumption. The text is divided into three parts In the first, theoretical part, I pay attention to terms culture, socialization, enculturation and I engage with media communication, media literacy and media education. The next, empirical part, in which I formulize hypotheses, I put questions to them for polling and consequently based on acquired data appreciate, how much is possible the verifiing of mentioned hypotheses. The third part contains the final summary and includes generalizing interpretation of results and resumes.

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The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.

This magister thesis is focused on relationships between mass media, political power and society in Czechoslovakia in the late 60' and in the beginning of 70' in 20th century and desribe the transformation of media atmosphere during the era of political changes in Czechoslovakia, that means the transformation from "liberalized" 60' due to the normalization. I find answers to these questions: What were the most important changes in medial atmosphere in the Czechoslovakia in late 60' and beginning of 70'? Were media and politics connected? How important was the influence of mass media due to the political changes and normalization? Did comunists mass medias have such great power to influence society and persuade people about the rightness of intervention? As a main hypothesis there is the claim, that mass media under the comunists influence wanted to and actually managed to manipulate with people and their opinions. The answers for questions and hypotesis are verified on the basis of a general theory of media history and studies and then specifically analyzed on the concete historical example -- Munich Treaty. Methodologically this work come out of the new political history and discussion that lead to the role of mass media in modern sotieties, and also from the latest scientific literature and archival materials.