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1	A study on effects of redemption situations in frequency promotion on consumers¡¦ emotion and attitude towards store. Ko, Pei-chun 10 August 2009 (has links) From recent year(2008), restaurant, retailing, credit card services industry have began focusing on frequency reward promotion activity to increase business and customers¡¦ loyalty. How do consumers like the activities? Actually, not all customers can be rewarded from their accumulated frequency. Failure of the accumulated frequency to obtain reward may cause consumers negative emotions. And, eventually the bad feeling impacts on their attitude toward the store. The current research developed two types of consumer emotional scale in adjective and in Chinese idioms . Through a 3x2x2 factorial design, 84 participants, 42 students and 42 rank-and -file people, took parts in the experiment, while 3 situations of frequency activities, 2 types of reward, and 2 kinds of business were manipulated, and two categories of criterion measure, emotion and attitude towards store, were implemented. ¡]1¡^Customers who get reward promotion will have higher positive emotions than who failed to redeem. ¡]2¡^People with high degree of loss, in the activities have much negative emotions, comparing to these without. ¡]3¡^Consumer emotions will affect the consumer's willingness to repeat purchase, likening and emotional attitude towards the store. ¡]4¡^Different industry will moderate the effect of redemption situations on consumer emotion. ¡]5¡^The original product type frequency rewards, in certain condition, may solicit more positive emotion than other type of product reward. Keywords: frequency promotion activities, redemption situations in promotion, consumer emotion, measurement for emotion consumer emotion measurement for emotion frequency promotion activities redemption situations in promotion
2	Uncovering The Sub-Text: Presidents' Emotional Expressions and Major Uses of Force Assaf, Elias 01 January 2014 (has links) The global context of decision making continues to adapt in response to international threats. Political psychologists have therefore considered decision making processes regarding major uses of force a key area of interest. Although presidential personality has been widely studied as a mitigating factor in the decision making patterns leading to uses of force, traditional theories have not accounted for the emotions of individuals as they affect political actions and are used to frame public perception of the use of force. This thesis therefore measures expressed emotion and cognitive expressions in the form of expressed aggression, passivity, blame, praise, certainty, realism, and optimism as a means of predicting subsequent major uses of force. Since aggression and blame are precipitated by anger and perceived vulnerability, they are theorized to foreshadow increased uses of force (Gardner and Moore 2008). Conversely, passivity and praise are indicative of empathy and joy respectively, and are not expected to precede aggressive behavior conducted to maintain emotional regulation (Roberton, Daffer, and Bucks 2012). Additionally, the three cognitive variables of interest expand on existing literature on beliefs and decision making expounded by such authors as Walker (2010), Winter (2003) and Hermann (2003). DICTION 6.0 is used to analyze all text data of presidential news conferences, candidate debates, and State of the Union speeches given between 1945 and 2000 stored by The American Presidency Project (Hart and Carroll 2012). Howell and Pevehouse's (2005) quantitative assessment of quarterly U.S. uses of force between 1945 and 2000 is employed as a means of quantifying instances of major uses of force. Results show systematic differences among the traits expressed by presidents, with most expressions staying consistent across spontaneous speech contexts. Additionally, State of the Union speeches consistently yielded the highest scores across the expressed traits measured; supporting the theory that prepared speech is used to emotionally frame situations and setup emotional interpretations of events to present to the public. Time sensitive regression analyses indicate that expressed aggression within the context of State of the Union Addresses is the only significant predictor of major uses of force by the administration. That being said, other studies may use the comparative findings presented herein to further establish a robust model of personality that accounts for individual dispositions toward emotional expression as a means of framing the emotional interpretation of events by audiences. Political psychology use of force emotion emotions major uses of force operational code diction president presidential speech verbal analysis content analysis affect affectual intelligence emotional intelligence aggression passivity blame praise decision decision making behavioral economics foreign policy decision making political psychology state of the union news conferences news conferences debates presidential debates presidential debate presidential news conferences president's emotions measuring emotion measurement of emotion quantify emotion leadership traits disposition schemas heuristics International Relations Political Science

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A study on effects of redemption situations in frequency promotion on consumers¡¦ emotion and attitude towards store.

Uncovering The Sub-Text: Presidents' Emotional Expressions and Major Uses of Force