This research investigates the communication of design teams using Research through Design. Specifically, it investigates the communication between the game designers and programmers in a game development environment. It designed a corporate training game based on the cultural approach to organization theory by Geertz and Pacanowsky (Griffin, 2009). The research revealed that designing a game based for corporations, needs to be simplified and can never truly model the real circumstances. Players can relate the game to their previous experiences but might not learn about or improve their communication. The game was designed, playtested and iterated upon to improve the accuracy of representing a relatable experience to the players.

The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.