NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln / Target group segments and positioning strategies for the marketing of premium products

Lüth, Maren 19 May 2005 (has links)
No description available.
330 Wirtschaft
Agricultural Sciences
Segmentierung
Positionierung
Premium-Produkte
Ernährungstypologie
Öko-Konsumentenverhalten
Außer-Haus-Verzehr
Fleisch-Marke
segmentation
positioning strategy
premium products
food typology
organic consumer behaviour
out-of-home-market
meat brand
85.40

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