This dissertation analyses social critique, communication critique and aestheticalcritique in television produced by artists. Theoretically it draws on researchon alternative media, TV studies, especially genre analysis and narratology,and media aesthetics. It conducts a text-production study of three examplesof alternative television from the period 2004-2008: ContemporaryArt Center TV (CAC TV): A show produced by the CAC in Vilnius, Lithuaniaand aired on a commercial TV-channel; Good TV who aired video art ona local public access channel in Stockholm, Sweden; and Candyland TV, apirate transmission from an art gallery in central Stockholm.Empirically it builds on TV-texts, web sites and documents, as well asinterviews with participants. Through a study of form and stylistics, relationto conventional genres and modes of narration, it engages in a discussionabout the features of a critical, alternative media text.The study shows how these televisions work in a tradition of alternativetelevision and connects them to tactics and aesthetical forms as found inhistorical examples, but also how this type of formalist media critiquemight inform an understanding of alternative media. From the analysis ofrelations between social and formalist aspects of alternative television, adistinction between alternative as ”alternative worldview” and as ”alternativeexpressions” is suggested, a distinction that contributes to the developmentof theory in the study of alternative media.

The primary research strategy of this study was to elicit meaningful answers from viewers by means of a focus-group procedure; this is a method associated with qualitative research (see Creswell, 1998; Berg & Lune, 2011) The group consisted of ten adults, whose visual literacy in terms of narrative films, was described as high (they frequently watch films at home, or in the theatre). The researcher acted as the moderator; and a set of semi-structured questions, based on meanings attached to camera-angle codes as defined by Mascelli, were answered by the participants. The codification scheme of Mascelli was applied to the unconventional camera angles in Avatar and The English Patient. These were compared with the viewers’ responses. Finally, the results were interpreted, in order to establish whether a meaningful relationship exists between the viewers’ responses and the interpretation of unconventional camera angles by such a seminal figure as Joseph V. Mascelli. The literature study focused on a media aesthetic explanation of cinematography, which included media aesthetics theory, framing, and composition, as well as the general codes and conventions relevant to cinematography. The literature overview includes a study of books, academic articles, internet sources, legislation, and training videos. A Nexus and EbscoHost search (Academic Search Premier and Jstor) was conducted on cinematography in general, and on camera angles in particular. Chapter 5 indicates the viewers’ overall interpretations of the unconventional camera angles used in Avatar and The English Patient. The graphs in Chapter 5 indicate that the viewers found the unconventional camera angles used in the films to represent the meaning of the shots appropriately, and that they understood why each unconventional camera angle had been used. The viewers’ responses correspond with the meanings of the unconventional camera angles, as stated by Mascelli. To ensure the effectiveness of a film and the accurate representation of the meanings of camera angles and camera sizes, the way it is described by Mascelli should ideally be taken into consideration by all future producers. Mascelli’s descriptions of camera angles and camera sizes, combined with the media aesthetics, as described by Zettl – when successfully applied – could lead to the production of a good quality film and images within the film. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

The primary research strategy of this study was to elicit meaningful answers from viewers by means of a focus-group procedure; this is a method associated with qualitative research (see Creswell, 1998; Berg & Lune, 2011) The group consisted of ten adults, whose visual literacy in terms of narrative films, was described as high (they frequently watch films at home, or in the theatre). The researcher acted as the moderator; and a set of semi-structured questions, based on meanings attached to camera-angle codes as defined by Mascelli, were answered by the participants. The codification scheme of Mascelli was applied to the unconventional camera angles in Avatar and The English Patient. These were compared with the viewers’ responses. Finally, the results were interpreted, in order to establish whether a meaningful relationship exists between the viewers’ responses and the interpretation of unconventional camera angles by such a seminal figure as Joseph V. Mascelli. The literature study focused on a media aesthetic explanation of cinematography, which included media aesthetics theory, framing, and composition, as well as the general codes and conventions relevant to cinematography. The literature overview includes a study of books, academic articles, internet sources, legislation, and training videos. A Nexus and EbscoHost search (Academic Search Premier and Jstor) was conducted on cinematography in general, and on camera angles in particular. Chapter 5 indicates the viewers’ overall interpretations of the unconventional camera angles used in Avatar and The English Patient. The graphs in Chapter 5 indicate that the viewers found the unconventional camera angles used in the films to represent the meaning of the shots appropriately, and that they understood why each unconventional camera angle had been used. The viewers’ responses correspond with the meanings of the unconventional camera angles, as stated by Mascelli. To ensure the effectiveness of a film and the accurate representation of the meanings of camera angles and camera sizes, the way it is described by Mascelli should ideally be taken into consideration by all future producers. Mascelli’s descriptions of camera angles and camera sizes, combined with the media aesthetics, as described by Zettl – when successfully applied – could lead to the production of a good quality film and images within the film. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

This practice-based thesis presents the results of experimental research devoted to ethnic tourism among the Kayan minority and has involved the interconnection of artistic and anthropological languages. Known worldwide for the traditional female custom of wearing a long coiled brass necklace aimed at causing a considerable extension to the neck, the Kayan are a Tibeto-Burman ethnic group originally from Burma. Due to the prolonged civil war in their own homeland, a large number of Kayan recently fled from Burma to refuge in neighbouring Thailand. Here, over the past years, in response to the “incisive” tourism policy promoted by the Thai government in the northern areas of the country, some families, abandoning the refugee camps where they were hosted, have been resettled in several new villages open to tourists, on payment of a modest entrance fee. Here the Kayan, their culture and their daily life, have been transformed into an authentic tourist attraction capable of drawing about 10,000 visitors a year. Founded on a strictly “visual media primitivist” approach and inspired by its peculiar aesthetics – as systematically presented in the first, theoretical, section of the thesis –, the enquiry involves a multimedia perspective. In such a context, analogue photography and filmmaking, creative writing and sound composition have been combined to give concrete shape to an original artwork firmly grounded in ethnographic practice. The choice, far from being a solely arbitrary and subjective option, has indeed been motivated by the critical employment of specific theoretical assumptions of some of the most recent streams of anthropology and epistemology of the human sciences. The multidisciplinary methodology adopted to develop the research, as well as the multifaceted language employed to display its results, represent an innovative and experimental way of approaching the complex theme of cultural identity in present-day Asian contexts, as well as of highlighting the most aesthetic and philosophic implications connected to the revival of analogue vintage media in contemporary artistic practice.