Thesis (M.B.A.)--University of Hong Kong, 1981.

Thesis (Ph. D.)--Georgia State University, 2006. / Title from title screen. Gregory Smith,committee chair; Angelo Restivo, Ted Friedman, Kathryn Fuller-Seeley, Emanuela Guano, committee members. Electronic text (310 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed July 13, 2007. Includes bibliographical references (p. 303-310).

The thesis dedicated to the issue of body image in the context of marketing communication emphasizing female body imaging in advertising. The aim of Master's thesis is to identify differences in the perception of beauty between the German and Czechoslovak culture. The theoretical part is intended to explain the body image issues, including historical development. Furthermore points out the influence of mass media on women's physical self-concept. The practical part deals with content analysis of selected Czech and German magazines and identification of differences in the perception of beauty between these cultures based on frequency of body image components. The last section contains output and evaluation of a questionnaire survey conducted among members of the two cultures. The aim is to detect differences in the perception of body image and influence of media.

Thesis (M.B.A.)--University of Hong Kong, 1984.

Thesis (Ph. D.)--University of Wisconsin--Madison, 2004. / Includes bibliographical references (p. 150-166). Also available on the Internet.

Thesis (Ph. D.)--University of Wisconsin--Madison, 2004. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 150-166).

Thesis (M.S. Ed.)--Northern Illinois University, 2007. / Includes bibliographical references (leaves [65]-68).

The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. Exploiting those opportunities, a number of advertisement tricks have been contrived and exercised with the intention of drawing the users’ attention and turning them into potential customers, although the effectiveness of these advertising has shown mixed results. Moreover there is an insufficient amount of scientific research within social media advertising, as well as the forms and effects of this form of advertising. The aim of this study is to identify and explain the main forms of social media advertising, acquire an understanding of the reasons behind the labeling, by the users, of these advertising techniques as irritating, as also, rank the tricks based on the irritation levels effectuated by them to the users. As a result the paper will provide a concentrated guide of social media advertising techniques, with positive and negative aspects of each type of trick and distinguish those tricks that effectuate the most consequential effects. To achieve this goal, a questionnaire was conducted and aimed to a demographic representing the majority of social media users and as a derivate the users that most frequently encounter social media advertising tricks. The results indicated an inclination towards advertisement that make use of celebrity personalities. The reasons and motivations that lead to this eventuality can be due to contempt, appreciation or practical post characteristics.

One of the main goals of this Master's Thesis was to characterize the process of media planning and its organization, to determine the factors influencing this process and get to know the specifics of print media planning. Diffrent sources of information were used to study the process -- available literature, available analysis of the media market in the Czech Republic and also practical experience of media planners. Another important goal was to propose a media plan Spring 2004 for the Open University Czech Republic o.p.s. The analysis shows that media planning is very complex process involving many individual steps. The starting point is a deep analysis of the company and product. The next important step is then a selection of appropriate media strategy and creation of the the most effective media mix. During the print media planning must be taken into account factors such as the creativity of advertising, its format, campaign timing and the content of communication. In the practical part the Open University media plan for print and electronic media was designed. The media type has been chosen according to the target group of the potential students. The plan is based on the real situation of the company and therefore, together with other proposals for changes of the corporate communication, in the next period feasible.

Made available in DSpace on 2016-10-13T14:10:30Z (GMT). No. of bitstreams: 1 limites_do_publico_e_privado_.pdf: 3488526 bytes, checksum: d78a06c70776fdef8723c94648f204d5 (MD5) Previous issue date: 2009-03-17 / The proposal of this study is to reflect on how public television is perceived by its viewers and the cultural content it is expected to provide. It endeavors to explore the cultural imagination of this mass media segment, by examining its ideal format, the pivotal role it plays and the value attributed to it. In an effort to consolidate these perceptions the study also attempts to evaluate the perceived boundaries that separate the public and private spheres of this section of the mass media landscape, by analyzing the extent to which the sale of private advertising, in an effort to provide public television with financial sustainability, can at the same time provoke ethical concerns among the citizen-viewers. More specifically it aspires to study how the citizen-viewer understands and acknowledges the different forms of financing that are available for a public television system. Then based on qualitative research, the ethical and esthetic questions surrounding Brazilian public television are analyzed by investigating whether or not this society s concept of ideal public television can include advertising / O trabalho propõe-se a refletir sobre como a TV pública é percebida por seu telespectador e seu esperado conteúdo cultural. Busca-se explorar o imaginário cultural deste espaço midiático, sua forma ideal, seu papel e o valor a ele atribuído. Consubstanciando tal entendimento, procura-se ainda avaliar as fronteiras percebidas entre as esferas públicas e privadas nesta paisagem midiática. Pretende-se analisar em que medida a venda de espaços publicitários à iniciativa privada, na estratégia de sustentabilidade financeira da TV pública, pode suscitar preocupações éticas no público-cidadão. Mais especificamente, aspirou-se estudar como o público-cidadão entende e acolhe as diferentes formas de financiamento de um sistema publico de televisão. Com base em pesquisa qualitativa, a autora faz um ensaio sobre questões éticas e estéticas acerca da televisão pública no Brasil, investigando se a concepção de TV pública ideal da sociedade comporta a publicidade