Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 64 p. Includes abstract. Includes bibliographical references (p. 62-64).

This research investigates language use in Linguistic Landscapes (LLs) of an urban center of post-Soviet eastern Ukraine The major focus is on how the signs represent linguistic, social and ideological phenomena in the context of competing local, national, and global language ideologies with Ukrainian, Russian and English in Cyrillic and Roman scripts. More than 100 pictures of public signs were selected and analyzed, from more than one thousand photographs.Detailed analyses of the signs show that the `one state - one language' official language policy is not effective in the predominantly Russian-speaking eastern Ukraine: the signs frequently use Russian, and blend in Ukrainian. There were revealing differences between establishment categories. Bank signs were almost all in Ukrainian, because they are government regulated. In contrast, local clothing store signs used Russian, along with English and European languages to convey `modernity', `prestige' and `high fashion'; other establishment (casinos and electronics stores) mixed Russian and Ukrainian with some English. English and European languages with Roman script were also frequently used to `smooth over' the conflict between Ukrainian and Russian.The genetic closeness of Ukrainian and Russian allows a linguistic phenomenon that reconciles the languages, `bivalency'. Bivalency refers to shared linguistic elements between the languages, allowing the signs to appeal to the local population, while complying with the official Ukrainian language policy. This work analyzes and documents bivalency at phonological, morphological, and lexical levels, introducing a new sensitive tool for quantifying language dominance in signs.The overall conclusion is that signs in the LLs reveal that despite the official language policy, both Ukrainian and Russian appear in signs. In this way, Linguistic Landscapes may predict a future Ukraine in which both Russian and Ukrainian are accepted as official languages.This work contributes several new perspectives to the analyses of LLs. It demonstrates that LLs are multimodal, multilayered and multidimensional to be studied from a multidisciplinary perspective; the methodology integrates Critical Discourse Analysis and grounded theory; LLs are considered as texts analyzed on multiple discourse levels. The work invents and applies continua of bivalency as a multilevel phenomenon. The research focuses on LLs in eastern Ukraine.

Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)

Floorball is one of the most fastest develop sport not just in our republic, but in the whole world. The membership base has grown to more than four tens of thousands of registered floorball players. Thanks to this we had the opportunity in our country hold The World floorball championship 2008. The main goal of my thesis it to evaluate the attractiveness of sport to the public as well as possible partners in the sharing is at the top floorball action. Final results and conclusions will be able to use organizers of the final analysis the success of the championship in terms of reaching the public and floorball shift between the most sports in our country.

The aim of this thesis is to analyze the media image of libraries and librarians in the years 2007-2011. The first part describes the theoretical knowledge of marketing and promotional tools used in libraries, with a particular focus on media tools. The second part is followed by a practical part, which monitors the application of these tools and the results of their action with regard to the public. Theoretical knowledge based ideas Philip Kotler were supplemented with a practical knowledge gained from the media analysis of the years 2007-2011, whose data were obtained from the database Anopress. Mapping the current marketing situation in the media library for a chance to innovate their marketing practices and to attract to the library and more satisfied users.

Made available in DSpace on 2015-03-26T13:44:33Z (GMT). No. of bitstreams: 1 texto completo.pdf: 3259912 bytes, checksum: a08d83dd3387a6a6692951cbf093f26e (MD5) Previous issue date: 2014-03-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Women still hold the majority in the pursuit of the aesthetic ideal. The imposition of standards of beauty is a social problem in which maximizes the prejudice and discrimination of those who do not fit these parameters. The standards of beauty and fashion are often unreal, because they suggest a beauty that women are unable to achieve naturally. The standards are unreal because they are created or modified by technologies, computer graphics programs, etcetera. In the same way that discourses are situated and constructed socio-historically, the standards of beauty are as well, so time has a great influence in changing these patterns. Therefore, because there is no concept of absolute and universal beauty, it submits to the current culture and society. The "different body", the one that does not fit into the imposed standards, is rarely portrayed in advertising. Hence, the company Unilever, which owns the Dove brand, used the "different body" as a marketing strategy in one of its advertising campaigns. Therefore, this paper seeks to examine: how the "different body" was portrayed in such campaign, as it used ordinary women, and also featured narratives of these models. Understanding that advertising as a powerful mass media can promote models of identification and behavior, and may strengthen or break stereotypes, this work seeks to analyze: how "different body" was portrayed in such publicity, both in verbal and imagistic mode; which potentially ideological meanings articulated from the discourses; and if the discourses reinforce or negate the current aesthetic standards. Our analytical work is grounded in two theories: Textual analysis for social research by Norman Fairclough (2003) and the Visual Grammar by Kress and van Leeuwen (1996), which assisted in textual and multimodal analysis, respectively. We emphasize that the purpose of this paper is a critical analysis that aims to encourage reading and critical interpretation of discourses, especially from the media, since the discourses are invested with ideologies. We concluded in the advertisements analyzed, the images and narratives were used as strategies to sell their products, and the debate initially proposed by Dove had the intention to break stereotypes, yet in fact did not succeed in the end. The "different body" was portrayed as the imperfect body, as inverse to the ideal body. / A imposição de padrões de beleza é um problema social que potencializa o preconceito e a discriminação daqueles que não se enquadram nesses parâmetros. Os padrões de moda e beleza vigentes são muitas vezes irreais, pois propõem uma beleza que as mulheres não conseguem atingir naturalmente, pois são criados ou modificados por tecnologias, programas de computação gráfica, etc. Da mesma maneira que os discursos são situados e construídos sócio-historicamente, os padrões de beleza também o são. Dessa forma, tempo e época exercem grande influência na mudança desses padrões. Portanto, não existe conceito de beleza absoluto e universal, pois submete-se à cultura e à sociedade envolvida. O corpo diferente , aquele que foge dos padrões impostos, raramente é retratado no cenário publicitário. Por isso, a empresa de cosméticos e de produtos de higiene pessoal Unilever, detentora da marca Dove, utilizou tal tipo de corpo como estratégia em uma de suas campanhas publicitárias. A campanha intitulada Dove Real Beleza iniciou-se em 2004, não somente em mídias virtuais, mas também impressa (revistas semanais). Entendendo que a publicidade é uma mídia de massa poderosa capaz de promover modelos de identificação e de comportamento, que pode reforçar ou quebrar estereótipos, esse trabalho busca analisar: como o corpo diferente foi retratado na referida publicidade, tanto no modo verbal quanto imagético e quais os sentidos potencialmente ideológicos são articulados nos discursos, e se esses reforçam ou refutam os padrões estéticos vigentes. Nesse intento, nosso trabalho de análise é pautado nas teorias: Análise de Discurso Textualmente Orientada de Norman Fairclough (2003) e na Gramática do Design Visual de Kress e van Leeuwen (2006 [1996]), que auxiliaram na análise textual e multimodal, respectivamente. A proposta deste trabalho é incentivar a leitura e interpretação crítica dos discursos, principalmente os midiáticos, já que estes são altamente ideológicos. Percebeu-se que o debate inicialmente proposto pela Dove para quebra de estereótipos de fato não ocorre, pois há discursos normatizadores que determinam que os sujeitos precisam cuidar de si, cuidar do corpo, para se encaixarem nos padrões. O corpo diferente foi retratado ainda como antônimo ao corpo ideal.

This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.

This thesis discusses the development of the Czech media market after 1989 in context of political economy of the media. Its author observes the main trends in development of the commercial media market - especially print media market - in the Czech Republic and abroad, as these trends had a crucial influence on the development of Czech media after disruption of the Soviet Bloc and when the democratic and market environment has been established. Besides that, the work searches for the particular economic aspects of the media market defined by the leading critics in the media research sphere and, at the same time it tries to apply them on the Czech print media market. All of these findings are summarized into hypothesis at the last chapter, which are tested by quantitative media content analysis and columns and supplements analysis on the sample of Czech dailies. The results confirm the aspects of this influence and brings a new subjects to the further research which could describe a particular examples of influence of commercial sphere on media more in depth. Powered by TCPDF (www.tcpdf.org)