According to past researches, we find that journalists often make close relationship with news resources in order to accomplish their jobs. Exports sum up three models that include opposition, cooperation, and assimilation. At the same time, other related researches indicate that the more lasting journalists have the same news lines, the easier journalists have the assimilative relationship with news resources. Both of journalists and news resources have the cooperative and dependent relationship, so it becomes an important issue to research the relationship between journalists and news resources. The research discusses with the interactive relationship between the local councils and journalists in order to realize how reporters select to close news resources, and both of journalists and news resources have the assimilative relationship with the long period interaction. At the same time, the research discusses with the selective and close influence of ¡§professional consciousness¡¨ of journalists in order to understand about the interactive types between Taiwan¡¦s journalists and local councilors. The main points in the research are as followed: The research finds that the male journalists are more than female journalists. Males are two- third, and females are one -third. But female journalists are generally more than male journalists in Taipei City Council, and journalists who have the news line in other local councils are elder, it¡¦s different from the type of reporters in the central council. In the activeness of journalists, the research finds the situation with the questionnaires and deep interview that the activeness of journalists is higher than councilors. But there are half councilors are one-third journalists who consider that it depends on different kinds of news. Thus, the interaction between journalists and councilors will change with different kind of news. More of councilors and journalists who take the deep interview consider that the good interaction between journalists and councilors is a kind of dependently cooperative relationship. After having the deep interaction each other, some journalists and news resources become the assimilative relationship. It¡¦s obvious that the relationship change between journalists and councilors comes from the three models---opposition, cooperation, and assimilation. Journalists will pay much attention to the first point ¡§how much I can trust¡¨, the second point is ¡§ to judge with their past experiences¡¨ when they the interview with councilors. It¡¦s obvious that the two points in closing news resources are very important, and those improves that the ¡§correction¡¨ in reports is attached importance to reporters very much.

This research project is an analysis of the use of digital propaganda by the three major parties in the UK 2010 General Election. In addition to this empirical aim, the study also employs the discipline of memetics to generate a theoretical and methodological approach with which to study digital propaganda. Memetics is an evolutionary theory of culture based around the concept of the ‘meme’ or cultural replicator. This study contends that propaganda can be understood as an evolutionary phenomenon, with the ethical implications of its use specifically addressed in each instance, rather than assumed as part of its definition. The memetic ‘methodological toolkit’ which is used to analyse the data on the 2010 election is a means by which key concepts from within the literature on memetics can be practically deployed. As part of the study this ‘toolkit’ is presented and the testing of it is continually evaluated in order to improve upon the initial design, something which also has implications for the use of memetic concepts within thematic textual analysis. The election itself was not an ‘Internet election’ in the way that the 2008 Presidential Election in the USA might be characterised. Such an election can be identified by a convergence of factors from within the party campaign structures and the wider political environment on a specific subject or individual – commonly a candidate for office – resulting in a high degree of spontaneous online participation and organisation amongst citizen supporters. This study argues that the UK 2010 election did not produce such a convergence due to low levels of voter enthusiasm, uneven social and financial resources and an inability by the major parties to capitalise on the potential opportunities for digital campaigning which arose.

Porovnávací studie nestátních neziskových organizací v České republice. Jak pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné a kolik prostředků na práci s veřejností vynakládají.

<p>In my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.</p><p>First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words.</p><p>I have three main findings in my analysis:</p><p>1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”),</p><p>2. the vocabulary taken only from the English language,</p><p>3. Polish words which can sometimes be used instead of English words.</p><p>In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .</p>

This thesis has been prepared both in theoretical level, which based on a study of the literature and at the practical level, where they evaluated a selected PR campaigns in company E.ON with using method AVE. The practical part is first introduced company E.ON Czech, its communication activities and the process of PR communication within the organization. Then followed by evaluation of selected PR campaigns by method AVE, which based on the sum of the prices of advertising space used by the media in the context of PR communication. PR communication is a cost savings over standard paid advertising. For each campaign was characterized a process of communication, an example of PR text and make evaluations and comments. PR communication divided into print media, internet, radio and television. The output of the practical part is a summary of the findings and fulfil purpose of this study. The primary purpose of this study is the evaluation of selected PR campaigns by method AVE.

In my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market. First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words. I have three main findings in my analysis: 1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”), 2. the vocabulary taken only from the English language, 3. Polish words which can sometimes be used instead of English words. In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .

Porovnávací studie vybraných NNO v České republice. Cílem je ukázát, jak organizace pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné, zda dochází ke vzájemným koordinacím a kolik prostředků na práci s veřejností vynakládají.

The thesis is focused on valuing of two projects that should improve cooperation between a company of adidas and journalists. The first project is a showroom opened for journalists, the second one are new web pages. The main goal of this thesis is to make an analysis of the projects using methods of decision making management. Second, also very important goal is to find other possibilities how to improve cooperation with journalists and reach higher positive publicity.

This thesis is about development of Czech media market after 1989 in the context of political economy of the media. It tries to find practical impacts of the pressures of commercial sphere on media content in Czech serious daily press, on the basis of theories applied in the research part of the work. These pressures include media owners and media market ownership concentration, advertisers, expert opinions makers and think-tanks and public relations. A quantitative content analysis and journalists interviews are used for this purpose. The results confirm an existence of commercial influences in Czech dailies, especially from advertisers. A significant dominance of opinions supporting right-wing (conservative) thoughts has been also confirmed. Brought knowledge and research findings both leave and open substantial space for a future research of this topic.

Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...