This is a media ethnographic bachelor thesis. It examines journalism students at Bahir Dar University’s perceptions about how television can influence their identities but also cultures and lifestyles in Ethiopia in general. Ethnographic observations, time-use diaries, group interviews and individual interviews were used to gather data. However, the individual interviews are our main method. Our results showed that the journalism students believe that television influence them in various ways: their way of dressing and looking, acting, thinking and being. They also believe that televisions’ ability to change their identities in a bigger context means that cultures and traditions in Ethiopia are changing. The journalism students talk about different phenomenons that have arisen in Ethiopia during the last years, for example homosexuality, new techniques and appliances and new kind of clothes and food. And they say that they believe these phenomenons have arisen in Ethiopia because of media globalization.

Facebook’s status as the world’s largest social networking platform is well documented. However, studies focusing on Facebook are largely limited to how individuals and businesses use the platform and not on how Facebook expands globally and affects markets and competition in foreign countries. Although international communication scholars have scrutinized the international expansion of major media corporations like Time Warner, Disney and News Corp., analysis on Facebook remains scarce. This thesis seeks to fill in the gap in scholarly research by conducting a meso-level (i.e. organizational level) analysis of Facebook’s expansion into developing countries through the theoretical lens of networks. The network perspective was chosen because it has previously facilitated the most comprehensive analysis of the globalizing strategies of media corporations. This paper simultaneously serves as a test of the applicability of theories of networked globalization and the Network Society to the global expansion of ICTs, and in particular, social-networking websites.

Reflekterar en av Sveriges största tidningar, Dagens Nyheter världens intensifierande interrelationer och ömsesidiga beroenden? Syftet med den här studien är att finna uttryck för globalisering i Dagens Nyheters huvudbilaga under perioden 1988 till 2013. För att uppnå detta, har vi använt oss av en kvantitativ innehållsanalys, där vi analyserat 1492 nyhetstexter från Dagens Nyheter. I studien undersöks uttryck för globalisering på tre sätt: genom att mäta mängden utrikesmaterial, vilka länder, regioner och världsdelar som finns representerade i bevakningen samt huruvida nyhetstexterna innehåller nyhetsgenren ”global journalistik”. Av studien framgår att andelen utrikesmaterial har ökat på bekostnad av andelen inrikesmaterial, att inte alla länder, regioner och kontinenter finns representerade och att texterna innehåller global journalistik i viss uträckning. / Does one of the major Swedish newspapers Dagens Nyheter reflect the intensifying interrelations and interdependences in the world today? The aim of this study is to find expressions for globalization in the main section of Dagens Nyheter during the period between 1988 and 2013. To achieve this, we applied quantitative content analysis on 1492 news articles from Dagens Nyheter. Here, expressions for globalization are examined in three ways: the amount of foreign reporting, which countries, regions and continents are represented in the reporting and whether the news style” global journalism” is present in the reporting. This study finds an increase in foreign reporting at the expense of domestic reporting, that not all countries, regions and continents are represented and that global journalism is present to some extent.