Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...

The proposed 42,000 square foot facility is envisioned to be a satellite office for both the National Endowment for the Arts and the National Endowment for the Humanities, as well as a digital research institute. The institute seeks to provide integrated collaboration with the NEA and NEH, although it is also open to collaboration with other organizations related to arts and humanities scholarship. The proposed site is located at the intersection of 14th Street and Park Rd NW, in the Columbia Heights neighborhood of Washington, D.C. At this time, the neighborhood is experiencing a revival in development that began approximately 10-15 years ago. Community residents describe the site as being the "core area" of the neighborhood and also consider it to be the number one priority area for redevelopment of the entire neighborhood. Strategically locating the building at the main intersection of the neighborhood facilitates community involvement and cognition as well as encourages the surrounding arts and humanities related organizations to become more closely involved with the NEA and NEH and their research. This development is meant to be a cultural marker. Functionally, this facility will utilize the most advanced information technology and the most extensive humanities and arts related databases as tools for scholarly research. / Master of Architecture