This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.

This diplom thesis is about the problems, which are connected to our main themes, that are information and all the aspects around it. At the first part of this work we're going to focus on the concept of information and its role in the gaining new knowledge and the communication process. With communication, which is an essential element of every working social society, we will talk about media and mass media. In the third chapter we will deals with the history of all kinds media and compare them to each other, especially about internet, which became a phenomenon of our society. The last sentences of this chapter is about the concept of New media, or social network. The next part of this work is focused on the relationship between information and society, we will compare the actual situation of internet using in Vietnam and in the Czech republic. The fifth chapter of this diplom thesis is about my empirical research about the impacts of internet and social network to people's lifestyle and behavior. The last two chapters will deal with the effects of media to our social society, globalization and we will also prove, that media can be a very powerful political weapon.

Diploma thesis "Media campaigns of Silvio Berlusconi during general elections from 1994 to 2008" deals with the election campaigns and their cover in mass media. It summarizes style of campaign of the Berlusconi's political party Forza Italia and his coalition. The thesis compares these campaigns with those of main opposition, left- central coalition. The beginning of the thesis devotes to the résumé of Berlusconi's biography and to his entry to the politics. Further chapters summarize political situation between single campaign and they describe these campaign including their media cover. Significant space is devoted to potential influence on voter's decision because of the Berlusconi's media empire and because of his control over dominant commercial television stations Mediaset.

The authoress of the diploma thesis aims to determine if it is possible for the public to learn serious information by means of media, i.e. information related to the prevention of health problems, and to monitor the state of medialisation of these problems by setting partial targets. The objective of the diploma thesis is to discover if media address such topics which should be medialised, in the view of statistically most frequent causes of death and the perspective of prevention and protection of the public health. The nature of significant health problems and the prevention of what topics should appear in daily newspapers have been determined in accordance with epidemiologic data and frequency of diseases which have been the most common causes of death in the Czech Republic in the long term, and which are summarized, inter alia, in mortality tables of the Czech Statistical Office. Another partial objective is to establish what types of themes appear most frequently, to determine the differences between the online and printed forms of media, and to discover who the authors engaging in these problems are. Two dailies were selected for our research - MfDnes (with its regional supplement Jižní Čechy) and the regional Českobudějovický deník in the printed form, including their supplements, including some of their thematic web pages. The research has also examined three independent magazines.The present diploma thesis is divided into a theoretical part and a research part. The theoretical part summarizes - based on the study of available literature and secondary data analysis - basic information regarding the problems of health and illness, prevention, media, the most common causes of death in the Czech Republic, briefly characterizing individual diseases and risk factors of their origin, as being familiar with such facts is essential for their prevention.The research part approaches the collection and evaluation of data in a combined manner. First, data were collected and studied by analysing documents. Afterwards, data were evaluated by means of qualitative statistics, whereas the methods of so-called descriptive statistics were utilized. The quantitative content analysis - which is usually used for the research into mass media - was used for analysing articles. The acquired data were tested statistically by bivariate analysis method. Copies of dailies and their magazines from 2010 were found in the Research Library of South Bohemia. News servers and thematic web pages were browsed by means of media archive.Individual objectives of the diploma thesis have been met. The reached conclusion stipulates that on the one hand, media do address the prevention of significant health problems; on the other hand, they fail to interconnect it with concrete diseases to an adequate extent. The medialisation of topics related to neoplasms is insufficient. Moreover, the thesis has discovered that the most common themes that media engage in are related to the problems of nutrition/overweight and slimming, both in the online and printed forms of all media analysed. It has been determined that the representation of article topics differ for individual media analysed. The most frequent authors of such articles are women. In most cases, there are most often two or three authors who participate in the medialisation of prevention of health problems. In the authoress?s view, the present diploma thesis may provide feedback to authors who examine issues of the prevention of health problems. In addition, with its illustrative overview of the most common causes of death in the Czech Republic, the thesis might highlight the necessity of medialisation of prevention of some themes; and, contrariwise, it could pinpoint less important, but frequently medialised themes, which take up too much space in both printed and online media.

This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.

The aim of the thesis is to describe selected consequences of informatization on the basis of three different views' critical synthesis. First view is an historical perspective focused on medialisation of information and its influence on shaping of man's thinking. On the background of technological progress are shown the milestones in changing of social reality. Another view is to describe the infromation society as a present phenomenon with its general characteristics. The last point of view is based on the hypothesis sof Global brain, which describes mankind as a network of nerve cells, connected to global computer network. Thesis is not intended to be a comprehesive overview of the informatization's consequences but it tries to explain basic issues related to information society.

Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing

The thesis investigates the position of Olympism in international relations. The introductory chapters deal with institutional structure of the Olympic Movement, which is headed by the International Olympic Committee. The following chapters examine Olympism in connection with selected political issues. These are political interests of states and other subjects, conflicts and cooperation among states. The question of boycotts is addressed in a separate chapter. The aim of the thesis is to evaluate the role of Olympism in international relations in a comprehensive manner. The thesis uses several historical examples that show how the Olympic Movement coped with given political challenges. From the mentioned examples and the evaluation of development, the most important factors for Olympism are finally deduced, i.e. commercialization, mediatization and politicization.

This diploma thesis called "Medialization of problematic periods in the life of well-known athletes and their reflection on these periods" examines media coverage of selected athletes in the Czech environment with the method of qualitative analysis used on stories from two printed nationwide newspapers and their online versions. The research is supported by e-interviews with the athletes that provide their view on their portrayal. The aim of this thesis is to provide a deeper insight into the issue and to find out how problematic periods of athletes' careers are presented and how these athletes reflect on it. Research showed that throughout their problematic times, the media had been portraying selected athletes in both positive and negative ways, although their image was constantly filled with superlatives reflecting their achievements. Portrayals of problematic periods were congruent across selected media, which athletes themselves confirmed. At the end of the defined periods, or in later time, all selected athletes regained their media status of a hero or even a national hero. Interestingly, athletes did not care much about their public image, moreover, they often tried to completely free themselves from any influence of the media avoiding any possible negative repercussions. In addition, the...

This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...