Abstract The purpose of the study was to investigate the professional chef, the road to success as well as to highlight which factors affects success. This study incorporated both a qualitative content analysis and qualitative interviews. Consequently to broaden the understanding of the affect in success of chef’s as well as media's influence. Results show a correlation between the informants perception on what requires to succeed in becoming a great cook. Hard work, extended knowledge and high commitment. The lack of leadership skills is believed to be the highest of priority for the industry to evolve in. Pressed media turns out to have a stereotypic angle when publicating articles of both male and female cooks as well as White guide that assesses the quality of these operations. Conclusively media has a large impact on the road to success of the professional chefs and how they are portaitet to the public eye. There seems to be a great difference in how female and male chefs appears in the pressed media. Further there are indications that organisations baring the judgement and quality assurance of the restaurant industry in part with the media glorifies the industry. Lastly there are apparent flaws who needs to be adjusted in the industry to ensure more hirings and meet the market in addition to the younger generation chefs higher demands. The younger generation has an extended awareness considering their terms and conditions. To improve the industry leadership skills, hiring terms and an increase in standard and quality needs to be reconstructed.       Keywords: Cook, influence of the media, restaurant industry, white guide