The Study of Medical Purchase Through Electronic Commerce Service Abstract The purpose of this thesis is to recognize the medical purchaser¡¦s degree of accepting medical electronic commerce service (e-commerce) in the medical purchasing process and the ideal websites regarding the service. By user¡¦s involvement in service designs, functions of the websites, and the format of purchase processing, the ideal website on medical commerce can be discussed as aforementioned three factors. The thesis includes literary analysis and surveys based on the medical electronic commerce service. The 224 participants include purchasers from medical centers, local hospitals, regional hospitals, or those that have consumed products within two years. After the surveys are recycled, the SPSS program for Windows 10.0 is used to organize and analyze data with descriptive statistics, chi-square testing, and ANOVA testing. The discoveries based on purchasers are listed below: 1. E-commerce websites need to have organization in products, rate of sending the data, and specific details. 2. While using the Internet, the safety of the World Wide Web might be too low, and business confidential documents will be disclosed, which causes harm to the hospital. 3. The reason for using e-commerce is because the web is convenient with timesaving issues where data is easily collected and the rate of reacting in sending and receiving is rapid. 4. In traditional format of business, there are rooms for improvements in creating a new company, price research, and product information. 5. The desire to participate in e-commerce is very strong; numerous people are willing to fill out the survey and provide personal experience as an appreciation. 6. In the future, websites are expected to have strong search engines and devices providing security of purchasing. At last, this paper includes conclusion and suggestion according to the result of the experiment as a reference to the building of e-commerce websites in the future and those interested in this field. Keywords: e-commerce, medical purchasing, user¡¦s involvement

This thesis analyzes parts of decision purchasing process and reveals the most important criteria for medical tourists in the Czech Republic using questionnaire research method. Survey was conducted in cooperation with clinics and medical tourism providers in the Czech Republic. Based on the research, key decision factors are costs, experience and quality of surgeon and patient's reviews of the clinic. The thesis also provides suggestions on application of results in clinic's marketing communication.