Thesis (M.S.)--University of Wisconsin--Madison, 1960. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 28-29).

Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / Wearing clothes such as the white shirt is a part of everyday life and history. In the 21st century, the persistence of the white shirt as a staple basic menswear garment is still apparent, and thus the focus of this range. The white menswear button- up shirt is not simply worn for any insignificant reason but may signify a number of associations, such as: purity, status, class, righteousness or it may even stand as a symbol of human rights. I would also want to add eco-consciousness to these meanings. As environmental awareness increases and the need to curb the effects of global warming becomes more pressing, the design-conscious and eco-conscious consumer plays a fundamental role in achieving this role.

More information is needed to understand the Black male consumer. Although expanding in the past five years, research about the buying behaviors of consumers has tended to avoid males, particularly Black males. Retailers and marketers should understand the immense diversity among consumers if they are to market apparel accurately and successfully. The purpose of this research was to investigate Black males and Whites males to examine if differences in their buying behavior for apparel exist. In addition, consumer attributes (i.e., apparel involvement, self-esteem, reference group, social class, media) and personal characteristics were investigated separately and in relation to the purchase behavior of Black male and White male administrators and professors on a predominantly White campus. Data were collected from a convenience sample of 15 Black males and 15 White males. A questionnaire was pilot tested for content validity and reliability. Descriptive statistics (i.e., frequencies and percentages), ANOVAs, t-tests and chi-squares were used for data analysis to test the hypotheses. The following Hypotheses were formulated for this study. Hypothesis 1 stated race will affect likelihood of purchase for color of men's business suits within the buying process among Black and White faculty, staff and administrators. Hypothesis 2 stated that selected attributes (i.e., apparel involvement, media, reference group, self-esteem, social class) will be related within the buying process among Black and White faculty, staff, and administrators. For Hypothesis 1, the results showed a significant relationship between color and the likelihood of purchase for men's business suits. For Hypothesis 2, apparel involvement, social class and media were significantly related to race. / Master of Science

No description available.

There is no abstract available for this thesis.

Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1993. / Vita. Abstract. Includes bibliographical references (leaves 73-76). Also available via the Internet.

Thesis (M.A.)--Rowan University, 2008. / Typescript. Includes bibliographical references.

Thesis (Ph. D.)--Columbia University, 1940. / Vita. Published also (160 p.) without thesis note and with only one appendix. "Appendixes": p. [157]-221. Bibliography: p. 155-156.

Thesis (Ph. D.)--Columbia University, 1933. / Vita.

Thesis (M.A.)--University of Wisconsin--Madison, 1975. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.