This thesis offers an overview of the representational politics of the online antifeminist community known as the ‘manosphere’. It analyzes how gender and gender politics are represented in the discourse, with an eye to how traditional gender constructs, and traditional gendered norms and inequalities, are reproduced. This project—the first study to focus exclusively on the manosphere—contributes to our understanding of the community in two ways; it addresses a significant gap in the literature on the topic, and it tests the accuracy of the ‘conventional wisdom’ on the manosphere. Using mixed-methods critical discourse analysis, the study analyzed the discourse of the two primary subcultures of the community, and found that traditional gender norms and relations are reproduced therein, and that for the most part the conventional wisdom is accurate: femininity and women are disparaged, masculinity is imagined to be ‘in crisis’ (constantly under siege by feminizing forces), and feminism is represented as hypocritical and oppressive.

A social media influencer is "shook" when her boyfriend goes viral becoming a feminist icon.

When it comes to the politics of victimhood, existing academic accounts contend that conservative politics and ideology have largely been defined by a backlash against discourses of victimization. In this respect, North American conservatism is seen as embodying an anti-victimist approach – one where progressive claims of victimhood are represented as the result of an impaired character rather than as the result of systemic cultural and legal discrimination. However, while this literature accurately captures many characteristics of conservative ideology, it risks overlooking the ways that conservative proactively engage with the politics of victimhood and victim arguments. This dissertation offers an examination of the discursive significance of the “victim” in contemporary conservative politics and ideology through an analysis of three realms of conservative politics in Canada: (1) the men’s rights movement, (2) the anti-abortion movement, and (3) the Conservative Party of Canada. Drawing on the results of a large-scale critical discourse analysis and the participant observation of over a dozen conservative events in Canada, this dissertation contends that the debate over the politics of victimhood is not a battle between anti-victim conservative and pro-victim progressives. Rather, contemporary Canadian conservatives are increasingly makers of victim politics – rather than its critics – challenging many academic assumptions made about both conservative ideology and discourse in Canada, as well as the larger politics of victimhood in North America.