This study investigates what role menstruation have for women in the village of Nakwa, Tanzania; how inadequate MHM affects the perception of women; and how menstruation is affecting the gender equality within a marriage in Nakwa. Most women in Nakwa village struggle to maintain high standards of cleanliness regarding their own Menstrual Hygiene Management (MHM). This is due to many contributing factors relating to ingrained cultural beliefs that menstruation is something shameful and dirty. Most males within the household manage the finances, and menstrual hygiene products are not considered a priority, which further detaches the women from the possession of power over their own MHM. The theoretical framework used in this study is built upon two pillars, the woman as the inferior sex, and menstruation as something dirty and polluting, contributing to menstrual shame. These pillars are constructed upon two academic works; The Second Sex (1953) by Simone De Beauvoir, and Purity and Danger (1984) by Mary Douglas. Substantive previous research is accounted for to support the two pillars. Two weeks of field studies in Nakwa village during February and March 2017 included 23 individual semi-structured interviews and one group interview, with regularly menstruating married women. The results show a linkage between inadequate MHM, devaluation and inferiority of women and gender inequality.

Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ across brands? From a liberal feminist perspective, the examined media exhibits some signs of progress—such as better racial representation—but overall maintains the status quo as to who should be using which products, what womanhood means, and what menstruation entails. These findings indicate that within menstrual product advertising, harmful gender, ability, race, class, and wealth stereotypes continue. Further research of a broader scope is needed to investigate changes on a larger scale, such as within advertising on other platforms and by more brands.