PhD / In design literature, how designers think and how they design have been identified as a reflection of how they interact with their sketches. Sketching in architectural design is still a central concern which shapes our understanding of the design process and the development of new tools. Sketching not only serves as a visual aid to store and retrieve conceptualisations, but as a medium to facilitate more ideas, and to revise and refine these ideas. This thesis examined how mental imagery and sketching is used in designing by conducting a protocol analysis study with six expert architects. Each architect was required to think aloud and design under two different conditions: one in which s/he had access to sketching and one in which s/he was blindfolded (s/he did not have access to sketching). At the end of the blindfold condition the architects were required to quickly sketch what they held in their minds. The architects were able to come up with satisfying design solutions and some reported that using their imagery could be another way of designing. The resulting sketches were assessed by judges and were found to have no significant differences in overall quality. Expert architects were able to construct and maintain the design of a building without having access to sketching. The analysis of the blindfold and sketching design protocols did not demonstrate any differences in the quantity of cognitive actions in perceptual, conceptual, functional and evaluative categories. Each architect’s cognitive structure and designing behaviour in the blindfold activity mimicked her/his cognitive structure and designing behaviour in the sketching activity. The analysis of links between the design ideas demonstrated that architects’ performance in idea development was higher under the blindfold condition, compared to their sketching condition. It was also found that architects’ blindfold design performance was improved when they were more familiar with the site layout. These results imply that expert designers may not need sketching as a medium for their reflective conversation with the situation. This study indicates that constructing internal representations can be a strong tool for designing. Future studies may show that designers may not need sketching for the generation of certain designs during the early phases of conceptual designing.

This study proposes a series of 3 experiments to explore how the use of mental imagery affects expert vs. novice golfers differently, by comparing alpha and beta waves. In Experiment 1 experts and novices will putt under a pressure task or no pressure task. The researcher will analyze golfers’ putting success rate in addition to examining alpha and beta waves. Experiment 2 will expand upon the expected results of Experiment 1, focusing on experts’ and novices’ use of task-relevant and task-irrelevant mental imagery as pre-performance routines just before a putting task, with all conditions facing pressure. Finally, Experiment 3 will explore experts’ vs. novices’ use of task-relevant and task-irrelevant mental imagery the day before the pressure putting task. Researchers are expected to find increases in alpha wave activity to occur prior to the putting task in experts regardless of condition, which is consistent with the attention-arousal set theory’s concept of an optimal state of performance. Novices should display increases in alpha wave activity and reach their optimal state of performance when the type of mental imagery they use helps them relax, which should lead to a higher putting success rate.

abstract: Numerous studies have examined the attachments individuals have to the places they visit, and that those attachments are formed through experiencing a place in person. This study is unique in that it examines pre-trip place attachment formation via the use of mobile technology and social media. It proposes that media experienced through the use of a participant's smartphone can foster the development of positive emotions, which in turn, facilitates greater mental imagery processing that ultimately influences pre-trip place attachment formation. An experimental design was constructed to examine how text and video on a destination's Facebook page influences an individual's emotions, mental imagery, and subsequently attachment to that destination. Specifically, a 2 (narrative text vs. descriptive text) x 2 (short, fast-paced video vs. long, slow-paced video) between-subjects design was used. A total of 343 usable participant responses were included in the analysis. The data was then analyzed through a two-step process using structural equation modeling. Results revealed no significant influence of textual or video media on emotions although the choice in text has a greater influence on emotions than choice in video. Additionally, emotions had a significant impact on mental imagery. Finally, mental imagery processing had a significant impact on only the social bonding dimension of place attachment. In conclusion, while media had no significant impact on emotions, the effect of previous traveler's retelling of personal accounts on the emotions of potential travelers researching a destination should be examined more closely. Further, the study participants had no prior experience with the destination, yet emotions influenced mental imagery, which also influenced social bonding. Thus further research should be conducted to better understand how potential traveler's image of a destination can be affected by the stories or others. / Dissertation/Thesis / Ph.D. Community Resources and Development 2013

This study attempted to discover some parameters in terms of mental age at which young children, ages five through eight, begin to utilize effectively their mental imagery in the learning process. Using Piaget's principles of conservation as a learning task, subjects were taught in one of two groups: Group one was instructed in conservation concepts by use of concrete example, in which case they were allowed to see, handle and manipulate materials as they underwent transformations. Group two received identical instruction but were called upon to use their mental imagery to visualize the materials undergoing transformations. Based upon the administration of the California Test of Mental Maturity and a pretest, sixteen non-conserving subjects from the kindergarten, first, second, and third grades, making a total of sixty-four subjects, were grouped by matching I.Q.'s to receive four periods of instruction in the principles of conservation. Following instruction each subject was individually administered a posttest and a test of extinction. The test of extinction was designed to measure the degree or depth of conservation acquisition achieved by each subject. A statistical analysis of the data indicated that while children of ages five through eight were able to learn conservation through both methods of instruction, mental age and I.Q.'s were not determining variables. No learning curve based on mental age or I.Q. was discernible. It was strongly indicated, however, that boys resist extinction of conservation principles better when taught through concrete example than they do when taught through mental imagery. Girls utilize mental imagery in acquiring conservation better than do boys of the same age, and as well as boys who learn by use of concrete illustration. Girls' use of mental imagery in the learning process appears to be equal to their use of concrete example.

Unwanted and distressing visual imagery is a persistent and emotionally taxing symptom characteristic of several mental illnesses, including depression, schizophrenia, and posttraumatic stress disorder. Intrusive imagery symptoms have been linked to maladaptive memory formation, abnormal visual cortical activity during viewing, gaze pattern deficits, and trait characteristics of mental imagery. Emotional valence of visual stimuli has been shown to alter perceptual processes that influence the direction of attention to visual information, which may result in enhanced attention to suboptimal and generalizable visual properties. This study tested the hypothesis that aberrant gaze patterns to central and peripheral image regions influence the formation of decontextualized visual details which may facilitate involuntary and emotionally negative mental imagery experiences following a stressful or traumatic event. Gaze patterns and hemodynamic response from occipital cortical locations were recorded while healthy participants (N = 39) viewed and imagined scenes with negative or neutral emotional valence. Self-report behavioral assessments of baseline vividness of visual imagery and various cognitive factors were combined with these physiological measures to investigate the potential relationship between visual perception and mental recreation of negative scenes. Results revealed significant effects of task and valence conditions on specific fixation measures and hemodynamic response patterns in ventral visual areas, which interacted with cognitive factors such as imagery vividness and familiarity. Findings further suggest that behaviors observed during mental imagery reveal processes related to representational formation over and above perceptual performance and may be applied to the study of disorders such as PTSD. / Ph. D. / Intrusive imagery describes the visual components of flashbacks that are common to mental disorders such as posttraumatic stress disorder (PTSD), obsessive-compulsive disorder, and schizophrenia. Several explanations for this symptom have been suggested, including incomplete memories, changes in visual brain structures and function, inappropriate viewing patterns, and an individual’s ability to imagine visual scenes in detail. The emotional tone of a scene has also been shown to affect viewing patterns, which may lead to attention being narrowly directed toward specific visual details while ignoring surrounding information. This study tested whether inappropriate viewing patterns to central and outer image regions in negative images influence narrow focus to emotional details, thereby allowing flashback-type imagery to occur following a traumatic or stressful event. Viewing patterns and blood flow in brain regions were measured while participants (<i>N</i> = 39) viewed and imagined scenes with negative or neutral emotional tone. Self-reported detail of voluntary mental imagery and other cognitive factors such as content familiarity and pleasantness were used to investigate a relationship between viewing and imagery of emotionally negative scenes. Results showed that certain cognitive factors as well as the type of visual task significantly affected particular eye movements and patterns of blood flow in visual regions of the brain. These measures interacted with cognitive factors such as imagery detail and content familiarity. Findings further suggest that behaviors observed during mental imagery reveal cognitive processes over and above those during viewing and may be useful in the study of disorders such as PTSD.

While previous research on episodic memory vividness aims at measuring episodic memory, such cognitive tasks also involve visual mental imagery since vividness is primarily a property of visual mental imagery. Literature also shows that subjective measurements of visual mental imagery (e.g., the Vividness of Visual Imagery Questionnaire; VVIQ) are confounded by demand characteristic effects, either by participant response biases or instructional cues. Investigating such claims is most suitable in those who report an absence of visual mental imagery, that is, in aphantasia. Therefore, this study examines whether subjective vividness ratings are interpreted differently between a “visualize” and a “recollect” version of the VVIQ. One hundred and thirty-nine participants filled out online either one of the versions of the questionnaire, which also included an additional manipulation on demand characteristics (i.e., instructional cues on what alleged previous research found on response patterns). Eighty-nine participants self-described with aphantasia. Results showed that irrespective of self-describing with aphantasia or not, participants scored comparably on the two versions of the questionnaire (with aphantasic participants scoring overall lower than control participants), favouring the interpretation that episodic memory vividness involves visual mental imagery. Furthermore, no demand characteristic effects were found in those self-describing with aphantasia, whereas controls’ questionnaire scores were affected only negatively by the employed instructional cues. Different interpretations of such results are discussed, highlighting the idea that it is a difficult methodological exercise to discern the two theoretical constructs: visual mental imagery and episodic memory.

Dans nos sociétés modernes, la santé et le bien-être des individus occupent une place de plus en plus grande, ce qui a conduit les chercheurs en marketing à s'intéresser aux problématiques liées à la promotion de la santé (Block et Keller, 1995; Cox et Cox, 2001; Keller et alii, 2003; Zhao et Pechman, 2007). Sur la base des recherches qui étudient les stratégies de communication susceptibles de provoquer le changement comportemental, ce travail doctoral cherche à répondre à la problématique suivante : comment améliorer l'efficacité des communications de santé ? Par le biais de deux expérimentations menées aux Etats-Unis entre 2009 et 2010, cette recherche étudie l'effet de deux caractéristiques du message, à savoir, le cadrage des conséquences du message (gains versus pertes) et l'objectif annoncé de la communication (prévention versus dépistage). Les résultats soulignent notamment qu'un cadrage de gains provoque une attitude plus favorable envers la recommandation, une intention plus élevée de la suivre ainsi que des intentions d'échanges et de recherche d'information plus élevées, ce qui est d'autant plus vrai lorsque l'objectif annoncé est celui du dépistage. Cette recherche apporte également une meilleure compréhension des mécanismes impliqués en montrant qu'un message de pertes provoque une imagerie mentale de valence plus négative et que la valence des images mentales est médiatrice de l'effet du cadrage. Ce travail doctoral donne lieu à des contributions théoriques, qui permettent d'éclairer la littérature sur les communications de santé, ainsi qu'à des contributions managériales, qui apportent des enseignements aux décideurs des communications de santé. / In our modern societies, individuals' health and well-being is a major concern which elicits marketing academics' interest to health promotion research questions (Block and Keller, 1995; Cox and Cox, 2001; Keller et alii, 2003; Zhao and Pechman, 2007). Based on research studying communication's strategies that could induce behavioral change, this doctoral work aims at answering the following research question: how to improve health communications effectiveness? Using two experiments conducted during 2009 and 2010 in the United-States, this research studies two message's characteristics, the message frame (gains versus losses) and the communication's promoted objective (prevention versus detection). Results highlight that a gain-framed message produces a more favorable attitude toward the recommendation, a higher intention to follow it and higher intentions to converse and to look for information, results that are even truer when communication's objective is detection. This research brings a better comprehension of depth processes involved, showing that a loss-framed message induces a valence of mental imagery which is more negative than a gain-framed message and that the valence of mental imagery mediates the effect of message framing. This doctoral work brings theoretical contributions, which add to health communications literature as well as managerial contributions, which bring learning to health communications managers.

It is still controversial whether mental practice – the internal rehearsal of movements to improve later performance – relies on processes engaged during physical motor performance and, if so, which processes these are. This series of experiments investigates this question. It utilizes a framework of ideomotor action planning theories, and tests whether mental practice may specifically draw upon planning- rather than execution-related motor processes, specifically those processes that “bind” intended action features to action plans. Experiments 1 to 4 utilize a classical stimulus response compatibility paradigm. Participants mentally practiced complex rhythms with either feet or hands while using the same or different body parts to respond to unrelated sounds. In contrast to previous work on stimulus response compatibility, we indeed found that responses were impaired – rather than facilitated – for those body parts that were concurrently used in mental practice. This result was found when participants mentally trained to memorize the rhythms (Experiment 1), to merely improve their performance (Experiment 3), when mental practice and execution directly followed one another and when separated by a different task (Experiment 4). These data link mental practice not to execution but planning related motor processes that are involved in binding intended action features to intended action plans. Experiment 5 and 6 then extend these results to imitation learning. Participants were instructed to learn the rhythms by observing somebody else, while again making unrelated responses with their hand and feet. While previous work on stimulus response compatibility focussed on testing automatic imitation processes, here imitation was therefore goal directed. We found, as in the previous experiments, that responses with the same body parts as used in the observed rhythms were impaired, suggesting that goal-directed imitation might rely on the same planning-related motor processes as the mental practice of action (Experiment 5). Importantly, these effects were only found as long as participants observed the actions with VI the purpose of imitating them later (i.e. formed action plans), but not when they merely tried to memorize the rhythms for later recognition (Experiment 6). The previous experiments suggest that mental practice and observation learning draw upon body-part specific planning processes. Ideomotor theories suggest, however, that action plans can be relatively abstract, and represented in terms of higher-level goals (i.e. the sequence of left and right button presses independent of the body part used). Experiment 7 and 8 therefore tested whether rhythms learned through mental practice or observation learning could be transferred to other body parts. As expected, we found a relatively high amount of potential transfer when rhythms were mentally practiced with one body part, and then had to be transferred to another body part (Experiment 7). However, this only held when participants learned the rhythms based on an abstract rhythm description, as in Experiments 1 to 4. If participants learned the same rhythms during action observation, any benefits were only obtained when the rhythms later had to be executed with the same (rather than a different) body part. Together, the present data suggest that mental practice does not rely on execution related-motor processes, and points to an involvement of planning related motor processes instead. We argue that such a planning-based account of mental practice is more compatible with the available evidence from body neuroscientific and behavioral studies, and allows one to resolve several debates. Moreover, it allows one to conceptualize goal-directed imitation in a similar manner as mental practice.

Communicating climate change and other long-term environmental issues to the wider public is a challenging process involving many barriers to action. Visualisations have the ability to overcome these barriers. Furthermore, the benefits of visual images over verbal information have been supported. However, there is a lack of research on how visual images can motivate behaviour. Based on Elaborated Intrusion theory, it is proposed that visual images can be internalised as mental images which can act as a ‘motivational bridge’ for pro-environmental behaviour. Six studies exposed participants to visual pro-environmental messages. Throughout all studies images were internalised as mental images, associated with intrusive thoughts. Consistently, mental images were strongly associated with pro-environmental goals and behaviour change (self-report and actual). Also, interfering with visual mental imagery, using cognitive tasks, reduced self-reported behaviour change (Study 6). Overall, two motivational roles of mental imagery emerged: mental images can trigger pro-environmental goals and can strengthen the relationship between pro-environmental goals and behaviour. The development, strength, and vividness of mental imagery depended on interacting individual and message characteristics. A vivid message was more effective when the message topic was relevant to the target individual (Study 2). Also, a message in line with existing values evoked more vivid mental imagery (Studies 2 to 6). A message could activate specific values as well if mental imagery was not interfered with (Study 5 and 6). And finally, positive and negative images were associated with different feelings, but could both be internalised and motivate behaviour (Study 3 and 6). A combined message could overcome the negative feelings associated with a fear appeal (Study 6). This thesis developed a theoretical framework, integrating approaches from social and cognitive psychology, which can help explain and predict responses to visual environmental messages. Six studies showed that the effect of a visual image on behaviour depends, among other factors, on its ability to trigger recurring mental imagery. Insights provide opportunities for designing evidence based visual pro-environmental messages. In turn this can maximise the impact visual messages have on changing people’s pro-environmental behaviour.

The overarching aim of this thesis was to contribute towards the translation of a laboratory paradigm into a clinical intervention: that is, to develop a positive Cognitive Bias Modification (CBM) technique using mental imagery into an internet-based computerized intervention for people with clinical depression. Preliminary studies using an imagery-based CBM to modify interpretation bias in depression have shown significant effects of the CBM in alleviating depressive symptoms. We know very little, however, about the mechanisms underlying the beneficial effect of imagery-based CBM in depression. A particular focus of the current thesis was to explore the effects of imagery-based CBM on variables that were thought to contribute to symptom improvement: mental imagery, emotion and behaviour. Experiment 1 explored these effects in a sample of mildly depressed individuals, using a CBM paradigm in which participants were required to generate mental imagery in response to positive, negative or mixed (control) combinations of picture and word cues. Participants assigned to the positive imagery condition showed mood improvements as well as enhanced behavioural performance (fishing game task) and reduced cognitive bias compared to participants in the two other conditions. Further, positive imagery was rated as increasingly vivid as they went along with the training. Study 2 explored the possibility that the behavioural task (i.e. a fishing game) used in mildly depressed individuals to detect CBM-induced differences in behaviour could be associated with behavioural differences between individuals with various and clinical levels of depressive symptoms. The hypothesis was tested that in a sample of individuals with minimal to severe symptoms of depression, behavioural performance on the fishing game would be inversely related to the severity of their depressive symptoms. As predicted, participants with higher depression scores performed less well on the fishing game task than those with lower scores, and this association remained when controlling for other variables such as state mood. Experiment 3a and 3b constituted the first two pilot studies exploring the feasibility of delivering imagery-based CBM over the internet to individuals with clinical depression. In Experiment 3a, the imagery-based CBM was developed into an internet-based intervention involving 6 sessions of CBM that participants completed in their own home over a week. The Oxford Imagery Generation (OxIGen) program was piloted in a small sample (N = 6) of clinically depressed individuals, and qualitative data were collected to assess experience of the intervention. As a result, refinements were made to improve the intervention and enhance engagement. In Experiment 3b, the finalised version of the OxIGen program, which involved 12 sessions of online CBM completed over a month, was piloted in a small sample (N = 8) of individuals with clinical depression. Results showed high levels of acceptability and adherence. Three of the four participants allocated to the positive imagery version of OxIGen showed reliable levels of symptom improvement. The exploration of the effects of OxIGen on mental imagery, bias and behaviour provided a mixed picture. For example, the predicted change in vividness for positive future imagery and negative interpretative bias was only found in two of the four participants from the positive imagery group. Finally in Experiment 4, the effects of OxIGen on positive future imagery and behaviour were examined as part of a wider clinical trial involving a large sample (N = 150) of individuals with clinical depression. The larger scale of this study allowed a sufficiently powered test of the prediction that the intervention would lead to changes in specific features of imagery (i.e. vividness and likelihood of positive future imagery) and increases in behavioural activation. Further, the hypothesised link between positive future imagery and optimism was tested. The results examined whether the OxIGen intervention can induce changes at different levels of psychological functioning (i.e. emotional, cognitive and behavioural). It is discussed that the combined action of these changes may reinstate a positive feedback cycle that ultimately leads to symptom improvements. Existing resources are largely insufficient to combat the major health problem of depression. The development of a promising laboratory paradigm towards a clinical intervention is an important step towards the development of short and inexpensive forms of treatment that can be delivered to the hands of the many people who need help.