Made available in DSpace on 2014-06-11T19:26:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-11-11Bitstream added on 2014-06-13T20:54:29Z : No. of bitstreams: 1 zuccari_p_me_bauru.pdf: 649356 bytes, checksum: 835a33b5e70f3961ec95311d0ba5041f (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O mercado de trabalho tem aumentado a procura por profissionais dinâmicos e que possuem visão sistêmica empresarial, por outro lado, as instituições de ensino superior vêm se preocupado cada vez mais com a qualidade oferecida no seu processo ensino-aprendizagem, no intuito de suprir esta demanda. Os jogos de empresa têm sido uma ferramenta fundamental nesse processo, pois ele desenvolve no aluno habilidades necessárias a um gestor. O objetivo dessa investigação foi analisar o jogo de empresa Mercado Virtual como uma ferramenta que antecipa a necessidade do saber dos alunos. O estudo envolveu alunos de duas instituições de ensino superior da região de Bauru, através de uma pesquisa descritiva e exploratória. Ao final, foi possível identificar o jogo Mercado Virtual características que o transforma numa ferramenta proativa no processo de ensino-aprendizagem / The labor market has increased the demand for dynamic professionals who have a systemic view of business, on the other hand, institutions of higher education have increasingly been concerned with the quality offered in their teaching-learning process in order to meet this demand. The games business has been a key tool in this process as it develops in students the skills a manager. The goal of this research was to analyze the business game Mercado Virtual as a tool that anticipates the need to know the students. The study involved students from two institutions of higher education in the region of Bauru, through a descriptive and exploratory. In the end, it was possible to identify in business game Mercado Virtual becomes a proactive tool in the teaching-learning process

El trabajo de investigación tiene como objetivo el desarrollo del proyecto “Son del valle”, la mejor opción de comercialización de frutas y verduras tradicionales y orgánicas y, una selecta variedad de grados andinos y cacao en la modalidad de mercado virtual. Por la coyuntura actual, el público de Lima Metropolitana y Callao, se ve en la disyuntiva de conseguir alimentos de canasta básica en un solo lugar, sin exponerse a contagios por el Covid-19. Ante la visualización de dicha necesidad nace “Son del Valle”, un servicio que permite obtener una variedad de productos agrícolas de primera calidad a precios atractivos. El público podrá acceder a ellos mediante aplicativo, redes sociales y vía telefónica. A la vez, accederá a un catálogo variado y podrá solicitarlos desde la comodidad de su hogar, estos serán entregados vía delivery con la garantía del cumplimiento de todos los protocolos de bioseguridad. La principal fuente de ingresos será la venta de las 3 líneas del negocio: tradicional, orgánica y de granos andinos y cacao. Cabe mencionar que la implementación y desarrollo del negocio requerirá de una inversión de S/161,209. Asimismo, los integrantes del equipo serán los impulsores del proyecto quienes desarrollarán estrategias para el crecimiento proyectado de la empresa. Luego de llevar a cabo las proyecciones financieras se determinó que el VAN es de S/172,536, la TIR de 88%, con un PRI de 2 años y medio y una utilidad alcanzada en el primer año de S/50,475 por lo que se determina la viabilidad del proyecto. / The objective of the research work is to develop "Son del Valle" project, the best commercialization option for traditional, organic fruits and vegetables, a select variety of Andean grains and cocoa in the virtual market mode. Due to the current situation, the public of Metropolitan Lima and Callao are facing the dilemma of getting the basic food basket in one place, without exposing themselves to the contagion of Covid-19. Due to this need, “Son del Valle” developed a service that allow people to obtain a variety of top quality agricultural products at attractive prices. People will be able to access them through the application, social networks and by telephone. Also, they will access a varied catalog and you can request them from the comfort of their homes, these will be delivered via delivery with the guarantee of compliance with all biosafety protocols. The main source of income will be the sale of 3 lines of business: traditional, organic, and Andean grains and cocoa. Because of that, the implementation and development of the business will require an investment of S / 161,209. In addition, the team members will be the promoters of the project that will develop strategies for the projected growth of the company. After carrying out the financial projections, it was determined that the NPV is S / 172,536, the IRR is 88%, with a PRI of 2 and a half years and a profit reached in the first year of S / 50,475, therefore it is determined the feasibility of the project. / Trabajo de investigación