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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Combining approach-gain and avoid-loss frames increases message effectiveness

Solloway, Tyler January 2014 (has links)
No description available.
Communication
Marketing
gain loss framing
approach-gain
avoid-loss
regulatory focus theory
dual motivation theory
decision field theory
arousal
attention to messages
message effectiveness
sensation seeking
prosocial messaging
public service announcements

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