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Snusförnuft. J A Boman & Co och dess anpassningsförmåga : En företagshistoria om en tobaksfirma i Göteborg år 1847-1915 / J A Boman & Co and its adaptability : A business history about a tobacco company in Gothenburg 1847-1915Winqvist, Camilla January 2014 (has links)
This essay is a business history about the Swedish midsized tobacco company J A Boman & Co, previously Ferd Körner and Körner & Boman, which was part of the blooming tobacco industry in Sweden during the 19th century. One purpose of the essay is to fill a gap within both business history in general and the study of tobacco companies in particular, since they both tend to favor studies on larger companies. The other purpose is to find a methodological way to study a smaller sized, older company with very few sources from the actual company. The essay seeks to answer questions about the company’s production history and how it changed over the years. The study takes use of both qualitative and quantitative methods to examine the company and how it developed over time. It is not an essay deeply embedded in theory, it rather seeks to use different theoretical approaches. One approach is a micro level macro theory, that claims that a company only can be understood through the macro level and that the company, itself being the micro level, can deliver exciting new findings that creates a deeper understanding for the macro level. Throughout the essay, the company’s production statistics are examined, and combined with newspaper articles, letters and previous academic works within the field, the essay closes in on answers to the questions that were introduced in the beginning. The examination of the company finds that the midsized company managed to survive through adaptability to its time and circumstances. The company chose to sell their products through merchants instead of directly to the consumers, unlike most of the other tobacco companies at the time. The methodological problem, which was part of the essay’s purpose, was resolved by the combined method described earlier in the abstract, although the essay would admittedly have been better if there had been some papers left from the examined company.
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