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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

App segments: A sentiment analysis study of Reddit posts discussing Instant Apps and App Clips

Gustafsson, Fredrik, Jansson, Emma January 2023 (has links)
Google’s Instant Apps and Apple’s App Clips are technologies that enable small segments of full scale apps to run on a mobile device, without needing to have the app installed. By restricting the size of these segments, they are able to download and run almost instantly. Marketed as an effective way to order food, rent bikes, and pay for parking, the technology has not been widely adopted. Furthermore, publicly available research on the topic is very limited. In this study, attitudes towards Instant Apps and App Clips found in user submitted posts on Reddit were examined. By conducting a sentiment analysis, the aim is to gain insight into how the opinions on these technologies have changed over time since their introduction. The results show that the sentiment has become slightly more positive over time. Additionally, differences in sentiment between the two technologies were found, but the limited number of data rows prevent the possibility of drawing reliable conclusions on this. / Googles Instant Apps och Apples App Clips är teknologier som möjliggör att små segment av mobilapplikationer i fullstorlek kan köras på en enhet utan att enheten behöver ha applikationen installerad. Genom att storleken på dessa segment begränsas kan de laddas ned och köras nästan omedelbart. Tekniken marknadsförs som ett smidigt och effektivt sätt att t.ex. beställa mat, hyra cyklar eller betala för parkering. Dock har den adopterats i låg grad. Mängden tillgänglig forskning på dessa teknologier är mycket begränsad. I denna studie undersöks attityder gentemot Instant Apps och App Clips så som de representeras i användarinlägg på Reddit. Genom sentimentanalys ämnas att få insikt om hur åsikterna kring dessa teknologier förändrats sedan de offentliggjordes på marknaden. Resultatet visar att sentimentet blivit något mer positivt över tid. Skillnader mellan sentimentet för de olika teknologierna hittades också, men tillförlitliga slutsatser om detta kan dock inte dras på grund av den begränsade datamängden.

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