Práce se zabývá charakteristikou a specifiky sociálního marketingu s důrazem na komunikační mix, dále charakteristikou neziskového sektoru a použitím marketingu v této oblasti na konkrétním příkladě Nadačního fondu Českého rozhlasu. Zde se soustředí na ananlýzu komunikačních kampaní a doprovodných akcí Nadačního fondu, zejména v rámci stežejního projektu Světluška. Pojmenovává klíčové faktory úspěšné marketingové komunikace v sociální oblasti.

The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.

Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.

This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.

Jedná se o problematiku fungování neziskového sektoru a hledání způsobů zvýšení povědomí a důvěryhodnosti ze strany obchodních partnerů a veřejnosti. Zabývá se oblastí legislativy neziskového sektoru. Řeší problémy NNO prostřednictvím spolupráce neziskového sektoru se sektorem ziskovým především skrze moderní prvky marketingu. Navrhuje způsob zlepšení postavení a posílení pozice v neziskovém sektoru vybrané neziskové organizace prostřednictvím spolupráce s komerční firmou. Kapitoly se zabývají specifiky a subjekty neziskového sektoru, postihují právní úpravu fungování a možnosti získávání finančních prostředků.V další kapitole se zabývá marketingem neziskových organizací a rozdíly mezi marketingem v rámci ziskového sektoru. Čtvrtá kapitola srovnává český neziskový sektor s vybranými evropskými zeměmi. Předposlední část představuje nový prvek marketingu ? sociální marketing a hodnotí přínosy a dává návod, jakým způsobem sociální marketing realizovat. Presentuje příklady sociálního marketingu českých firem. Poslední kapitola popisuje neziskovou organizace Máme otevřeno? o.s. z pohledu marketingových aktivit.

This dissertation analyses different tools of marketing communication used within the hospitality field in town of Trebic. Goals of this paper are parts of two research questions: 'how visitors assess current communication channels used by the town to present the most significant historical monuments' and 'if the current content of communication reflects the main reasons for visits of the monuments'. A survey filled out by visitors was used in order to collect data for the research. Final summary is clearly elaborated in the coincidence matrix. Based on the description of the current situation, including the method of comparison and synthesis, the tactical measures reflecting identified weaknesses and strengths of communication are suggested.

Diploma thesis goal is to compare marketing communication of football clubs AC Sparta Praha and FC Viktoria Plzeň based on communication mix model and to propose recommendation for the future. First part deals with communication mix model and describing its tools. Practical part analysis and compares marketing communication of AC Sparta Praha and FC Viktoria Plzeň. Conclusion contains evaluation and proposed recommendation for each football club.

This diploma thesis focuses on marketing. The main aim of the thesis is to design marketing activities for specific company. The goal of the proposed marketing activities is to increase the attendance of the specific company shop by at least ten percent. The results of the work lead to recommendations for the future.

This diploma thesis is focused on marketing mix of company named Nedbal trading s.r.o. Thesis is divided into three parts. Introductory part is dedicated to theoretical foundations of the problematics. Second part starts with introduction of the analyzed company itself, then continues with individual analyses mentioned in theoretical part. In the last part are mentioned possible suggestions to improve marketing mix of the company determined according to previous analyses.

The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as economic evaluation of specific proposals.