The master’s thesis focuses on the analysis and proposal for improvement of marketing communication of the non-profit organization Diecézní Charita Brno. The first part deals with the analysis of internal and external factors influencing the environment in the organization, which are subsequently summarized in the end of the analysis. Based on the summary, proposals for improvement in marketing communication for services for foreigners at the Diecézní Charita Brno will be introduced.

The master thesis is dealing to add/chase of the marketing communications of a selected company. This is a new opened cafe and fit studio OMNI in Medlánky. The theoretical part deal general terms of marketing communication and communication mix. In the analytical part introduces the company OMNI, analyze its marketing enviroment and its current communication mix. The reset is a proposal to improve the marketing communication in the area of service provision.

The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.

The focus of this thesis is the analysis and evaluation of the marketing tools that are currently being used by a specific international company and a proposal for improving the efficiency of their methods. The company has a few branches in Europe, Asia, North and South America and provides B2B services in the Language Service Provider (LSP) industry.

This diploma thesis is focused on the communication mix in a Czech company operating in the field of web analytics and also on its proposed design for the B2B market in England. The theoretical part is focused on the definition of marketing, international marketing, marketing and communication mix. The analytical part is focused on the characteristics of the company, analysis of the micro and macro environment, analysis of the marketing and communication mix of the company. The last part is devoted to the design of the company's communication mix for the B2B market in England. These proposals should lead to reaching new customers and possible gaining of new customers from the already mentioned market.

This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.

This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.

The diploma thesis focuses on the design of the marketing mix of the selected company. It is divided into four parts. Objectives and methodology, theoretical, practical and design part. The first part focuses on defining the objectives of the diploma thesis and at the same time describes the used methodology, the second chapter deals with the theoretical knowledge, the third chapter deals with the practical processing and the last one is concentrated on the design solution of the marketing mix of the company, while the whole work compares theoretical knowledge with reality.

This diploma thesis deals with the marketing mix of a company that imports cosmetics products from Hungary to the Czech market. The thesis is divided into three main parts. The first part is theoretical, it explains the basic concepts of marketing, marketing mix and marketing environment, which are related to the topic. This is followed by the analytical part, in which an analysis of the marketing mix and marketing environment in the Czech Republic of the company are performed. The analytical part also includes a research part, which deals with the adjustment of the company's marketing mix and addressing a new target segment. The last part is a proposal part, in which, based on the analytical part, proposals and recommendations are presented from the point of view of the marketing mix for gaining new customers.

The Master´s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Petr Kurimai.