This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix

Title: Marketing concept for I. ČLTK Prague Objectives: The main objective of this work is to create a marketing concept for I. ČLTK Prague, which identifies current and future state of the organization, the organization's objectives and strategies to achieve them, defines marketing mix and determines how to implement and control set strategies. Methods: In my work I used a combination of qualitative and quantitative research. To define initial situation, I used the descriptive research, specifically the technique of observation. For further information on the situation I interviewed managers of the organization. For the evaluation of external factors I applied the STEP analysis. Quantitative research was represented by marketing research in the form of electronic and written questioning. For the formulation of strengths and weaknesses of the club, opportunities and threats I used the SWOT analysis, which I used also for competitors. Results: Within the thesis a marketing concept for I. ČLTK Prague was developed. Keywords: Marketing, marketing concept, marketing mix, marketing research, sponsorship.

The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.

This diploma thesis deals with development of new international marketing strategy. The goal is to prepare specific company for entering new markets in Slovakia and Jordan. Content of the thesis includes analysis of macro and micro environment of mentioned markets followed by specific recommendations related to particular domains of international marketing mix. International expansion of the company will start from the Czech market and the firm's situation on this market is described in the beginning of the thesis.

Práce se zabývá analýzou marketingových nástrojů, druhů právních služeb a blíže pak služeb advokátů, s důrazem na jejich specifika a legislativní omezení. Praktická část práce se zabývá analýzou trhu právních služeb a popisem a hodnocením provedeného marketingového výzkumu. Poslední část práce řeší konstrukci marketingového mixu vhodného pro oblast advokacie na základě získaných informací.

Cílem práce je popsat, charakterizovt a analyzovat podstatu, cíle a formy marketingové komunikace, objasnit problematiku komunikačního mixu a postup při jeho optimalizaci. Na praktickém příkladě poté aplikovat znalosti z oboru marketingová komunikace s cílem optimalizovat komunikační mix firmy.

The aim of this thesis was to investigate the behavior of consumers in the market with furniture products. Based on the collected data to recommend selected company innovation marketing mix. The first part was focused on obtaining information related to this topic. THe second part focused on the treatment of information obtained from the survey, which was conducted among 200 respondents. The data obtained were analyzed using tables and graphs that reflect consumer behavior in the market with furniture products. Based on data analysis and interviews with senior company employee was designed recommendations for upgrading the marketing mix.

The main aim of this diploma thesis is an analysis of marketing communications. At first it is focused on marketing communication tools: product, promotion, distribution and pricing. Thenext part describes marketing communication tools, such as: advertising, sales promotion, personal selling, direct marketing and sponsorship. In the literature review are also mentioned new trends in marketing communications. On work is then focused on the characteristics of company analysis elements of the marketing and communication mix. An assessment of the marketing communication is made based on observations and interviews in GMS Wholesale Ltd. Proposed potential recommendations in conclusion were achieved by data research and internal study of the company GMS Wholesale Ltd.