The aim of the thesis is the analysis of current marketing mix and definition of proposals for new marketing mix formulation. The theoretical part discusses different marketing mix conceptions and describes its individual components. The practical part focuses on evaluation of marketing mix in the analysed company. The final part proposes solutions for improvement of efficiency of marketing mix factors.

The Master’s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Visus Agency Inc.

Diplomová práce se zabývá sestavením marketingové strategie na zahraničním trhu pro podnik EC Engineering, který nabízí služby v oblasti simulačních softwarů. Práce analyzuje současnou marketingovou strategii podniku a navrhuje její zefektivnění.

This master’s thesis deals with creating marketing strategy of Real Spektrum s.r.o. company which offers service in real estate area mainly dealing with salles and rents of properities. This thesis analyzes the current marketing strategy of the company and provides changes leading to raise it´s efficiency.

The Master’s thesis “Proposal of Communication Mix in Company with Production of Elevators” deals with the analysis of current situation of the corporation Zitta výtahy s.r.o., its environment where the company is located and construes the factors affecting the acquisition of customers. On the basis of the analysis and evaluation of the current state of the company is proposing a new communication mix, whose main target should be to increase awareness of the brand and quality services and thereby contribute to increase selling of the lifts.

Táto diplomová práca je zameraná na vytvorenie marketingovej stratégie pre firmu BIOlight, ktorá sa zaoberá predajom biolámp. Firma plánuje vstup na Český trh a potrebuje vyhovujúcu marketingovú stratégiu. Moja diplomová práca ponúka takúto stratégiu, ktorá bola vytvorená na základe analýzy podobností Slovenského a Českého trhu.

Diploma work deals with assessment of present usage of marketing mix instruments and subsequently setting of improving proposals of marketing mix of the shop Ráj hadic. This proceeding should increase awareness of customers about the shop and by that to raise a number of the customers and intentsity of its marketing activities.

This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied

The diploma thesis deals with analysis of marketing communication. The theoretical part presents basic marketing and marketing communication terms. The practical part contains basic information on the reality estate office Lotos Reality. Next, it analyses the marketing communication of this specific company. By the means of questionnaire survey the proposals to improve the marketing communication were worked out and they are summarized in the conclusion

The thesis is focused on a proposal for changes in the marketing mix of companies operating in HoReKa sector, specifically in the restaurant area. The thesis analyzes the current position on the market, the competition and the internal and external environment in which it operates. Thesis contents proposals for measures and changes to improve the current status of the company.