Thesis (Ph.D.)--University of Delaware, 2009. / Principal faculty advisor: Sunil K. Agrawal, Dept. of Mechanical Engineering. Includes bibliographical references.

Thesis (Ph. D.)--University of Chicago, 1943. / Bibliography: leaves 162-167.

Thesis (M. Phil.)--University of Hong Kong, 2002. / Includes bibliographical references (leaves 97-103).

Zugl.: Rostock, Univ., Diss., 2006 / Hergestellt on demand

Mobile technologies are one of the fastest growing and most widely adopted technologies in this current era. Parks Associates forecasts 4.5 billion mobile phone users worldwide by 2013, with many people using these devices as gateways for entertainment services, community information, and social networking. There will be over 140 million U.S. consumers paying for mobile broadband, which will extend video, communication, networking, and support services to various devices. The mobile advertising industry was seen as the poor relation of Internet advertising in terms of revenue, if not of hype. Yet mobile offers advertisers many attractive possibilities. No other device is as personal, interactive and constantly within reach as a cell phone. And cell phones let advertisers target whole new parameters, such as location and context. So, does it mean that Mobile Communication will be the new Avatar of Advertising industry? The continuous development of wireless networks and mobile devices has motivated an intense research in mobile communication. This research examines the so-called mobile marketing, which is Internet advertising and marketing offered through mobile communication systems, such as cell phone advertising. The rapid increase in Internet-based services available through mobile communication devices is expected to lead to an equivalent increase in mobile marketing spending by corporations. It is argued that the increasing technological capacity of mobile communication systems such as smart phones allow such advertising to be more effective and delivers a better rate of return for marketers than does Internet advertising in general. This paper, explores the world of mobile advertising, how can marketers reach the ‘always on’ mobile consumer and finally concludes with the future of mobile communication. / text

published_or_final_version / Computer Science and Information Systems / Master / Master of Philosophy

I present ARC-Pad, a cursor positioning technique for large displays. It allows us to use a touchscreen-enabled phone as a mobile touchpad, and has a hybrid pointing technique to quickly reach distant targets. Users can tap to instantly transport the cursor to a location onscreen, then slide for fine positioning, as with a regular touchpad. This combination makes ARC-Pad especially suited to large displays, even when the touchpad is very small. I develop several modifications to ARC-Pad and evaluate them, including sending screenshots of the desktop to the phone's touchscreen and using accelerometer data to dynamically modify control-display gain. I perform a series of experiments to compare ARC-Pad to existing cursor positioning systems, and show that ARC-Pad achieves a higher throughput in a target selection task. Finally, I extend ARC-Pad for 3D object positioning, and show that ARC-Pad comes very close to the performance of a 6DOF input device.

No description available.

I present ARC-Pad, a cursor positioning technique for large displays. It allows us to use a touchscreen-enabled phone as a mobile touchpad, and has a hybrid pointing technique to quickly reach distant targets. Users can tap to instantly transport the cursor to a location onscreen, then slide for fine positioning, as with a regular touchpad. This combination makes ARC-Pad especially suited to large displays, even when the touchpad is very small. I develop several modifications to ARC-Pad and evaluate them, including sending screenshots of the desktop to the phone's touchscreen and using accelerometer data to dynamically modify control-display gain. I perform a series of experiments to compare ARC-Pad to existing cursor positioning systems, and show that ARC-Pad achieves a higher throughput in a target selection task. Finally, I extend ARC-Pad for 3D object positioning, and show that ARC-Pad comes very close to the performance of a 6DOF input device.

No description available.