This diploma thesis deals with evaluation of financial situation of the company Antreg, a. s. between the years 2007 and 2012 and formulates suggestions for its improvement. First part of the work explains basic theoretical principles of financial and strategic analysis that will be used to elaborate the practical part. Second part of the work involves analysis of current conditions of selected company. This analysis is the basis for drafting of the third part which contains proposals and recommendations to improve current financial and business situation of the company.

This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share.

This thesis defines the theoretical basis essential for building a business plan and simultaneously encompasses the building of a real business plan, which will be focused on the creation of a new company - KK-TECH s.r.o., which will offer complex cleaning services. The key aspect of the thesis is market analysis, which the company will enter, and a marketing and financial plan. I will use primarily data, which have been obtained while studying, and also data, which have been obtained thanks to working in said field.

In the present work a simulation model for examining the fundamental dynamic behaviour of a servo driven powertrain is developed. This powertrain consists of a permanent magnet synchronous motor, a cycloidal gearbox and a torque motor to apply a load. On basis of this model the selection of components for the design of a test rig is possible. This leads to the constructive draft of the test rig. In order to model the system, the fundamentals give a brief overview of the components incorporated in the test rig system. With ais of the specified task the simulation purpose is defined and the modelling process enabled. The subsequent system analysis is performed intensively to decompose the system into subsystems, which are then investigated to find the optimal modelling approach for the given simulation task. Particular emphasis is put on the investigation of the cycloidal gearbox subsystem and it shows, that approaches for modelling the dynamic behaviour of the gearbox as a whole have only been published partially. Therefore, the available modelling approaches are analysed and suitable models are developed as conceptual models. Those will be formalised and implemented in Matlab/Simulink. The model is verified and simulation experiments are performed, that help in the selection of suitable test rig components. On basis of a flexible test rig, finally the constructive draft is presented.:1 Introduction 1.1 Motivation 1.2 Procedure 2 Fundamentals 2.1 Definitions 2.2 Modelling 2.3 Servo Drive 2.3.1 Introduction 2.3.2 Permanent Magnet Synchronous Motor 2.3.3 Servo Inverter 2.3.4 Control System 2.4 Torque Motor 2.5 Gearbox 3 Specified Task 4 System Analysis 4.1 Introduction 4.2 Servo Inverter 4.3 Control System 4.4 Servo Motor 4.5 Transmission Elements 4.6 Cycloidal Gearbox 5 Model Formalisation 5.1 Introduction 5.2 Servo Inverter 5.3 Control System 5.4 Servo Motor 5.5 Transmission Elements 5.6 Cycloidal Gearbox 6 Model Implementation 6.1 Introduction 6.2 Servo Inverter 6.3 Control System 6.4 Servo Motor 6.5 Transmission Elements 6.6 Cycloidal Gearbox 7 Simulation 7.1 Introduction 7.2 Solver 7.3 Verification 7.4 System Evaluation 7.4.1 Sensitivity Analysis 7.4.2 Stability Analysis 8 Design of the Test Rig 8.1 Selection of the components 8.2 Constructive Draft 9 Summary and Outlook