The master thesis called "A comparative study of contemporary morning broadcast Radiozurnal and Radio Impuls" presents broadcasting comparation of this two radio stations. Both of them are the most listened stations in the Czech Republic, they are also the biggest competitors. Radiozurnal is Czech radio's public station and Radio Impuls is commercial station, therefore, thesis is based on the assumption that their program is different. The main part of this master thesis is content analysis, which was made between two weeks in the end of January and in the beginning of February 2019. The morning broadcast of both stations was analyzed on the basis of three reasearch questions, in terms of thematic focus, local focus and genre focus. The analysis includes a comparasion of language style. The research results are compared and shown in charts and graphs. Based on literature, the master thesis also defines specific features of radio broacasting and its genre forms. The specific methodology of morning broadcasting of both station is based on interviews with the editors.

Denna studie kommer att ta upp public service i Sverige. Bakgrund kring public service och etnicitet presenteras i studien. Problemet som lett till studiens uppkomst är den framkomst främlingsfientliga partier haft i Sverige de senaste åren. Syftet med studien är att undersöka hur etnicitet konstrueras i morgonradioprogrammet Morgonpasset i P3. Detta för att se sambandet mellan text och kontext, samt för att se hur olika etniciteter konstrueras. Studien bidrar också till att fylla det vetenskapliga hål som framkommit under en genomsökning av tidigare studier. Dessa studier inkluderar lokalradio, etnicitet och språk, samt etniciteter i journalistisk.   För att kunna ge en inblick i detta görs en textanalys av det utvalda materialet. Detta med koppling till teori, begrepp och metod. Metoden som valts ut för denna uppsats är CDA, kritisk diskursanalys. CDA kommer inte bara att användas som metod utan även som teori. I teorikapitlet tillkommer även andra teorier. Dessa är orientalism, andrefiering och olika teorier om svenskhet. I analysen behandlas flertalet transkriberade exempel och det framkommer att programledarna på olika sätt konstruerar svenskar som avvikande, avvisande och icke-ambitiösa. Resultatet av studien visar att programledarna i studieobjektet nedvärderar svenskhet och på så sätt skapar de en distans mellan sig själva och de som inte relaterar till svenskhet. Detta gör också att svenskheten som finns upprätthålls. Vidare resulterar detta i att lyssnarna påverkas av språket och de diskurser programledarna framför, vilket på så sätt också påverkar samhällets normer kring hur etnicitet konstrueras. / This study will look into public service in Sweden. The background of public service and ethnicity is being presented. The problem which has led to this study derives from the success of xenophobic parties in Sweden, in the recent years. The aim of this study is to investigate how ethnicity is constructed in the morning radio show, Morgonpasset i P3. This is being done in order to see the connection between text and context and to see how different ethnicities are being constructed. The study also contributes to filling the scientific gap which has been revealed by going through previous studies. These studies include local radio, ethnicity and language, and ethnicities in journalism.   To give an insight into this, the material has been handled through a text analysis. This with connection to theory, tools and method. The method that had been chosen for this study is CDA, critical discourse analysis. CDA is not only used as a method, but also as a theory. In the chapter about theories, other theories are added as well. These theories are orientalism, othering and different theories about swedishness. In the analysis multiple transcribed examples are being looked into. Here it is revealed that the show hosts in different ways are constructing swedishness as being different, rejecting and non-ambitious. The result of the study shows that the hosts of the radio show are downgrading swedishness and therefore distancing themselves and those who do not relate to swedishness. This also results in that the already existing swedishness is maintained. Furthermore, this results in that the listeners are being affected by the language and the discourses the hosts are presenting, which also affects society's norms of how ethnicity is beeing constructed.