The main aim of the study is to compare the extent to which the need for autonomy, relatedness and competence of baby boomers, generation X, Y and Z employees of Denel Dynamics is being satisfied and how this influences motivational strategies. The issue of generation is becoming more important due to different ways and methods required to manage different generations. A quantitative study was done by means of a structured questionnaire which was used in to determine the motivational preferences of the participants. This questionnaire was developed by Van den Broeck, Vansteenkiste, De Witte, Soenens and Lens (2010) and is based on the self-determination theory developed by Deci and Ryan. Results indicate that baby boomers have a stronger need for autonomy as compared to the other generations. Similar needs for relatedness were shown by all the generations. In view of the findings, recommendations are made to management to optimize motivational strategies and these recommendations show how each generational needs relating to self-determination theory should be addressed. / MBA (Business Administration), North-West University, Potchefstroom Campus, 2015

The main aim of the study is to compare the extent to which the need for autonomy, relatedness and competence of baby boomers, generation X, Y and Z employees of Denel Dynamics is being satisfied and how this influences motivational strategies. The issue of generation is becoming more important due to different ways and methods required to manage different generations. A quantitative study was done by means of a structured questionnaire which was used in to determine the motivational preferences of the participants. This questionnaire was developed by Van den Broeck, Vansteenkiste, De Witte, Soenens and Lens (2010) and is based on the self-determination theory developed by Deci and Ryan. Results indicate that baby boomers have a stronger need for autonomy as compared to the other generations. Similar needs for relatedness were shown by all the generations. In view of the findings, recommendations are made to management to optimize motivational strategies and these recommendations show how each generational needs relating to self-determination theory should be addressed. / MBA (Business Administration), North-West University, Potchefstroom Campus, 2015

The main purpose of this research is to study the impact of the empowerment Job Design (JD) techniques on the satisfaction of the blue-collars’ motivational needs in the context of assembly line system in the automotive industry. We have developed this purpose aiming to make a theoretical contribution due to the fact that only a few studies were developed and were linked to the empowerment model developed by Conger and Kanungo (1988) which is a JD model relevant for the context of assembly line work which is qualified as repetitive and monotone. To fulfil this gap, we have established a conceptual model based on the empowerment model developed by Conger and Kanungo (1988) and theories of motivational needs. We conducted our thesis with the following research question as guideline: What are the effects of the empowerment job design on the satisfaction of the blue-collars’ motivational needs in an automotive assembly line system context? Our objective of this research question was: to study the impact of the empowerment Job Design techniques on the blue-collars’ motivational needs thanks to a case study as research design. This research is made independently to the effects of the context on the blue-collar’s motivation. We have conducted a quantitative study from a positivist and objectivist perspective in two MB (Mercedes-Benz) factories: ELC Étoile du Rhône in France (sample part factory) and Rastatt MB (engine factory) in Germany. Also, we have made questionnaires to distribute these to the blue-collars located in these two MB factories which allowed us to get 67 respondents. The set of 15 questions that constitutes our questionnaire dealt with how the empowerment JD techniques affect their motivational needs. Once the data were collected, we used SPSS for statistical analysis. We retrieved some specific analysis such as descriptive statistics, correlations and regressions. In addition to that, we used Cronbach’s Alpha to test the reliability of our results. We measured the impacts of the empowerment JD techniques (participative management, feedback, modelling contingent/ competence based reward, goal setting and job enrichment) on the motivational needs (existence needs, relation-oriented needs and growth-oriented needs). The results of our findings definitely went in the way that the empowerment JD techniques have a positive impact on the satisfaction of the blue-collars’ motivational needs. Indeed, our analysis indicated positive correlations of all of the empowerment JD techniques on the motivational needs except the JD technique "modelling contingent/ competence based reward". Also, we found that the impacts on the relation-oriented needs (RN) were the strongest ones. Thus, we hope that this paper will help the assembly line managers to become aware of their blue-collars’ potential in order to increase their performance and to improve their employees job satisfaction.

Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users, and the adoption and use of the system. Mobile communications is a complex and rapidly changing industry consisting of the hardware, software, network and business aspects. Mobile phone users are influenced by demographic, social, cultural and contextual factors that complicate the understanding of mobile phone usage. Advances in technology and market competition drive the addition of new services and features. In contrast, human cognition and attention are more constrained and many users find it difficult to cope with the cognitive demands of mobile phone technology. The aim of this study is to develop a model for representing the influence of motivational needs and cultural factors on mobile phone usage variety. The link between motivational needs and mobile phone usage variety, the cultural factors that influence mobile phone usage variety, as well as usage spaces as an approach to representing usage variety, are researched. The research encompasses a literature study, structured interviews, a pilot study and a survey. The pilot study and survey yielded data about mobile phone usage of university students under the age of 30 in South Africa. The results from the statistical analysis were triangulated with the findings of the literature study and the observations made about mobile phone usage during this two-year period. A final survey was conducted to verify the model. The contribution of this study is a mobile phone technology usage model (MOPTUM) for representing the motivational and cultural factors that influence mobile phone usage variety in such a way that users can use the model to express their mobile phone usage needs in non-technical terms while marketers and designers can use the model to convert the expressed user needs into the features required. MOPTUM draws on concepts and models from sociology, computer-supported cooperative work, human-computer interaction and technology adoption models from the field of marketing. MOPTUM verifies some existing findings on mobile phone usage and then integrates and extends these existing models to provide a new model for understanding the motivational and cultural factors that influence mobile phone usage variety. / Computing / Ph. D. (Computer Science)

Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users, and the adoption and use of the system. Mobile communications is a complex and rapidly changing industry consisting of the hardware, software, network and business aspects. Mobile phone users are influenced by demographic, social, cultural and contextual factors that complicate the understanding of mobile phone usage. Advances in technology and market competition drive the addition of new services and features. In contrast, human cognition and attention are more constrained and many users find it difficult to cope with the cognitive demands of mobile phone technology. The aim of this study is to develop a model for representing the influence of motivational needs and cultural factors on mobile phone usage variety. The link between motivational needs and mobile phone usage variety, the cultural factors that influence mobile phone usage variety, as well as usage spaces as an approach to representing usage variety, are researched. The research encompasses a literature study, structured interviews, a pilot study and a survey. The pilot study and survey yielded data about mobile phone usage of university students under the age of 30 in South Africa. The results from the statistical analysis were triangulated with the findings of the literature study and the observations made about mobile phone usage during this two-year period. A final survey was conducted to verify the model. The contribution of this study is a mobile phone technology usage model (MOPTUM) for representing the motivational and cultural factors that influence mobile phone usage variety in such a way that users can use the model to express their mobile phone usage needs in non-technical terms while marketers and designers can use the model to convert the expressed user needs into the features required. MOPTUM draws on concepts and models from sociology, computer-supported cooperative work, human-computer interaction and technology adoption models from the field of marketing. MOPTUM verifies some existing findings on mobile phone usage and then integrates and extends these existing models to provide a new model for understanding the motivational and cultural factors that influence mobile phone usage variety. / Computing / Ph. D. (Computer Science)