The diploma thesis "Production Ideology of the television serial Proč bychom se netopili" deals with the production process in the making of a television serial. The initial focus was on the formation of one of the main characters, Keny, and on his position in the production as a whole. The thesis builds upon the ideas developed by cultural studies. These combine the structuralist approach inspired by the linguistics of Ferdinand de Saussure with the ideological approach based mainly on the thought of Louis Althusser. The production process is enquired into by Elena Levine who distinguishes five key categories of production. The research section which represents the core of the present diploma thesis is methodologically formed by grounded theory. It is based on qualitative interviews with those in key positions with respect to the production process. In the analytical section, the thesis operates with Roland Barthes's concept of mythologies. In the interviews, the informants make reference to the category of production routine, of the myth concerning the ideal "waterman" (the main character Keny being a symbol of this myth), of the production conditions in Czech Television and of the viewer who appears to be the ultimate instance. These categories constitute the mythology of the exceptional which...

The enemies are at the gates. Being dazzled by their golden jewels - or perhaps fascinated by their handsome leader - a girl makes a pact with them and betrays her city and her own kin. However, instead of the promised reward, she is killed by her beneficiary. In a particular variant of this story, the girl's name is Tarpeia and the city is Rome, the agreed reward are golden bracelets of the hostile Sabines and the murder weapons are their shields being worn - surprise! - on their left arms together with the jewels. The rendering of this scene in the Roman visual arts is of the primary interest of this thesis. As a particular event linked tightly to the legendary history of Rome, the Punishment of Tarpeia is generally believed to lack any closer iconographic parallels in the Etruscan and Greek arts; sometimes it is even supposed that the traitress is portrayed as a kind of heroic figure, not a negative one. Having analysed the surviving scenes of the Punishment of Tarpeia, I put that opinion into question suggesting they were artificially designed and composed in full accordance with the traditional imagery of the trespassers in the Greek and Etruscan visual arts. To support my assumption, I turn to scrutinize the compositions as well as minor details of contentually related scenes in the Greek and...

anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.

The aim of this thesis is the visual identity of the brand Staropramen analysis based on the theory of archetypes applied in marketing science. The theoretical part is focused on the archetypal theories of Jung. He marked twelve archetypes in his work, which include four main categories based on the desire they want to satisfy. The yearning for paradise: The Innocent, The Explorer and The Sage, archetypes that want to leave a thumbprint on the world: The Hero, The Outlaw and The Magician, a group that knows no man or no women is an island: The Regular Guy / Gal also known as The Everyman, The Lover and The Jester, group desiring to provide structure to the world: The Caregiver, The Creator and The Ruler. This theory is related to the use of the knowledge of psychology in marketing practice. I focused on the differences between the various archetypes on one desire too, but also the on the theoretical basis of storytelling. In the practical part I analyse the visual identity of the brand Staropramen, that I take apart to single symbols. Their importance I found in sources in the field of heraldry, mythology, botany, psychology and etymology. On the basis of identified associations I do a comparative analysis of the theoretical basis for describing the use of archetypes in marketing, describing points...

The diploma thesis focuses on the analysis of the selected protectorate and socialist propaganda posters from the forties and early fifties of the 20th century. The analyzed period ends with year 1953. This particular piece of work strives to set the whole subject in a larger theoretical framework. Furthermore the characteristic features of the given ideologies, the theory of semiotics and a brief description of the given historical period is also encompassed. Within the theory of semiotics the main inspiration is drawn from the works of Ferdinand de Saussure, Charles Sanders Peirce and Charles Morris. The most crucial source for the semiotic analysis is the book Mythology from Roland Barthes, especially its second theoretical part of Myth today, from which the methodological approach was gathered. The semiotic analysis allows one to uncover and expose the hidden meanings of texts. Ten posters were chosen in total for the analysis, five from the protectorate era and five from the late forties and early fifties. This was carried out in order to juxtapose pairs of images which portray the same motif or theme. The aim of this thesis is to analyze the applied semiotic components of the individual posters and then to compare the respective motifs and elements within the two ideologies and the extent to...

This diploma thesis deals with possibilities of the use of the Nordic mythology in the lower-secondary schools through project teaching. The target of this diploma thesis is to introduce the legends, culture and history of Nordic nations to the 6th form pupils through project teaching. Furthemore, using the legends, the thesis aims at introducing the best known fantasy and science-fiction literature, which might encourage the pupils of this age category to show some interest for reading. The theoretical part of this thesis is divided into two basic sections. The first section introduces a concise history of project teaching, its principles, teacher´s role and pupil´s position in project teaching. The second section of the theoretical part outlines general problems of mythological stories with orientation at the Nordic mythology. Furthemore, the thesis contains an outline of culture and history of Germanic tribes, with which some of the important heroic Nordic sagas are firmly connected, and the following connection with modern literature. The empiric part of the thesis contains designed Art lessons for the project teaching, which also contain a reflection of implemented lessons.

The main topic of Femme Fatale as a Cultural Construct: The Fatal Womanhood Phenomenon in a Historical and Transcultural Perspective is to describe, compare and interpret "femme fatale" in the context of the belly dancer, geisha and salonnière phenomena. The thesis objective, and subsequently its main research question, is to perform a comparative analysis of femme fatale as a unique cultural construct that is projected into various roles of a woman in an original manner. Special attention is paid to make note of concrete cultural and historical attributes related to the profession, knowledge, skills and social roles of belly dancers, geishas and salonnières. Among secondary objectives, the thesis intends to take an interdisciplinary stance in order to elaborate the problems of emancipation and sexuality in historical attitudes toward women, and to identify fatal womanhood motives in fine arts. Last, but not least, the plan is to study cultural and aesthetic contribution of women regarded as femmes fatales. The thesis consists of four relatively standalone chapters, each of which take different interdisciplinary angles to analyze the fatal womanhood phenomenon. The first chapter, a historical exposé of the thesis, investigates the femme fatale through the eyes of mythology and religion. The second chapter,...

This Thesis consists of two parts theoretical and practical. The theoretical part forms an integrated theoretical conception that seeks inspiration from Greek myths and offers creative starting points for the practical part which is the creative project of realization of an artist book. There are also described the origins and development of the mythical tradition in Greece. The main source of inspiration is found in the myths of origin by the epic poet Hésiodos. The mythical perspective on the origin in chaos is enhanced by the views of Pre-Socratic philosophers who influenced by the mythical tradition sought the rational origin, the primaeval existence. The artist book inspired by the myth of origin is produced in a shape of a folder of ten sheets in A2 format.

Diploma thesis Mythological motives in Nikkarin's comics trilogy 130 is one of the few Czech theoretical works that focus on the analysis of myths in contemporary Czech sci-fi comics. It applies semiological analysis to the still-unfinished tetralogy 130 (Odysea, Hodní, zlí a oškliví and Čas hvězdoplavců) by the young artist and writer Nikkarin, aiming to decipher mythological contents and describe the basic theoretical framework for their further exploration. The interpretation of the books is preceded by a section focused on the history of sci-fi comics in the Czech environment. The thesis is based on the hypothesis that the use of myths in the comic series 130 is deliberate. At the same time, the validity of the discovered myths is not limited to sci-fi comics, as they can often be found in other genres and on other platforms. One of the aims of the thesis is to discover such intermedial overlaps. An indispensable part of the diploma thesis is also the reflection of the series 130 in the Czech media, focusing among other things on the ability of the reviewers to decipher the hidden meanings.

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