This diploma work examines a product from the field of print media - front pages of magazine Reflex. Method of mythological analysis is used, which has been in qualitative research of media content applied for half of a century and is considered to be one of the traditional methods used by media studies. Unlike other dissertations in this thematic area this work does not only analyze visual or lexical contents of cover pages, but also focuses on participation of those contents in the development of myth. The work begins with introduction of key theoretical background and resulting terms used in following analyzes describing effects of myths in individual covers. Then the summary brings the interpretation and explanation of described phenomena. The work focuses to decipher myths contained in the first message which the Reflex magazine week after week addresses to his readers -the title page of individual issues. It analyses how the magazine constructs a system of myths, by which ideology can impact on its readers. Aim of this dissertation is not only to describe the process by which the myths capture a variety of signs and fill them with their own meanings, but also a dialectical relationship between myths and stereotypes or ideologies which stand in their background.

The submitted work deals with the topic of the gate. The theoretical part analyses this structural and cultural feature, particularly from its architectural point of view, and focuses on the origin of gateway, its evolution throughout the centuries, and on the description of the best known and most famous gates, both throughout the world and in the Czech Republic. In the thesis, the gate is characterised as a symbol with different meanings in various cultural contexts. The implementation of the author´s photographic project entitled ?The Gates to the Past? is further presented in the practical part of the work. The text also describes a brief essay on the relation of aesthetic education to the environmental artistic works and develops its potential for educational goals emphasizing humanistic objectives.

Keywords Christa Wolf, myth, mythology, myth revision, Cassandra, Medea, social functions of literature Abstract The subject of this thesis is the incorporation of ancient mythology in the story Cassandra and in the novel Medea: A Modern Retelling by Christa Wolf with the backdrop of the author's own understanding of the function of literature. The first part of the work contains a theoretical introduction to the topic of myths and mythology and presents the most important theories about myths and their incorporation in literature. The subsequent part of the work focuses on the understanding of a myth and its function as used by Christa Wolf. The core of this work is an analysis of the literary incorporation of mythological substance in the writings specified above and a comparison with the incorporation of such substance in the works of ancient authors Aeschylus and Euripides, with the aim of showing through what means and what intentions the author has updated and revised the myth. This part of the work also includes an analysis of the poetological concept of Christa Wolf and the related social functions of literature and the author's role.

This master's thesis examines Czech TV news called "Crime News", that is broadcasted by TV Prima. Method of mythological semiotic analysis was chosen for this paper and it refers to work of Roland Barthes. Crime News (their three-month period) were examined not only from the perspective of lexical and visual point of view but as a complex communicate. This helped to uncover mythological structures, persuasiveness and other phenomena. In the beginning of this thesis theoretical concepts are explained. Second chapter is dedicated to methodology. Analysis itself is the third part of this master's thesis. Show's jingle and anchormen were examined first and the other phenomena second, thereby mythological structures, archetypes and narratives were exposed. Conclusion provides summary and interpretation of described phenomena.

This diploma thesis, called Hyundai commercials from the semiotic point of view, deals with audiovisual commercials and their meanings, which can be hidden in them. The thesis is inspired by the book Mythologies which was written by Roland Barthes. The first part of the thesis is a chapter about the car manufacturer Hyundai, its background in the Czech Republic and also the reason for the choice of this brand is stated here. This part is followed by a chapter about advertising. Advertising is a type of persuasive communication, it is a part of mass media and is connected to other sciences such as psychology, social studies, linguistics and others. Relevant knowledge of these fields is used as well. The theoretical background of the thesis is extended in the next chapter which focuses on the science of semiotics. Key terms such as semiosis, sign, denotation, connotation, primary and secondary semiological systems and myth are defined. Also the method of semiotic analysis is explored. In connection with the terms mythology and ideology a subchapter on Roland Barthes follows. In the methodology chapter the research design is stated and research questions are formulated. The analytical chapter consists of the denotative parts of analyzed commercials (the plot together with the scene and sound is...

The aim of the present thesis is to introduce different types of cunning intelligence in Greek mythology and their role in the broader context of Greek thought. The subject matter is explored using representative mythic figures and situations. The pivotal problem is the relationship between cunning tricks and both cultural and divine order. The first part is concerned with greek expressions connected to cunning tricks and their possible meanings. The subsequent section deals with the forms of cunning as they can be seen in the charecters of Hermes and Odysseus and considers the way in which cunning tricks can be beneficial to order. A comparison with other cunning characters and myths of origins of rituals follow in the final chapter. It concludes with determining in which context a cunning trick is acceptable. In conclusion it is argued that cunning intelligence bears a culturally constitutive function and may even be beneficial in existing order. However, its positive role is manifested maily in the primordial state of the universe when cultural order is not clearly delimited. Cunning intelligence always remains ambivalent and a paradox. Its ambiguity is most apparent in clearly defined and structured cultural order.

Abstract The thesis deals with the relation of Ivan Olbracht and Subcarpathian Rus. Giving a brief summary of examined territory's history, the authoress attends to Olbracht's Subcarpathian stay and its influence on his work. Olbracht was challenged by the social and political conditions of fossil region to write a set of reportages released in newspaper and afterwards in a double book edition (Země bez jména, Hory a staletí). In the reportages he prepaired a factual and epical field for his prosaic pieces - Nikola Šuhaj loupežník and Golet v údolí (for completeness' sake it's essential to mention Marijka nevěrnice). Authoress devotes herself to a thematic analysis of reportages observing the way Olbracht depicted no longer existing culture and community. She applies this thematic outline on the outlaw novel and the triptych of short stories. It is hereby documented Olbracht's methodics consisting in a stratified narration based on two main layers: factual (empirical) and legendary (poetic).

This thesis deals with the construction of ideal female reader inscribed on the Czech edition of the magazine Harper's Bazaar. The theoretical part handles the important findings in the field of semiotics. The semiotic analysis itself is the crucial part of my work. Within the wide angle of field of semiotic processes character and its function, mentions the various concepts and theories that are linked to this issue. Chapter which binds to the functioning of the secondary semiotic system, in other words, the myth is based on the work Mythologies by Roland Barthes. Mythological analysis is crucial for the practical part. The theoretical framework also deals with studies on "inscribed" readers from Colin Sparks and Michelle Campbell that was one of the main motivations for creating this text. It analyzes important aspects of the theory of coding and decoding Stuart Hall. Last but not least, refers to the sociology of knowledge through the work of Social Construction of Reality from a pair of authors Peter L. Berger and Thomas Luckmann. Practical part includes mythological analysis of the individual sections in selected publications between years 2002 and 2014. Also it doesn't focus only on the text itself, but also on the selected accompanying visuals. It deals with the Czech myths and legends. It...

The purpose of this thesis is to analyse storytelling in Korean online games, mainly represented by MMORPG genre. The first chapter introduces five essential Korean MMORPGs that will be subjected to the analyses throughout the thesis. Next chapters research storytelling in MMORPGs and its instruments, which are used to anchor the story inside the game. Main practical part then analyses mentioned online games and searches for motives based on Asian mythology, history and culture. For better comprehension a technical vocabulary related to gaming industry is also included at the end of the thesis. Because of technical reasons, all mentioned games are analysed in their European versions. Key words Korean online games, MMORPG, storytelling, mythology, multiplayer, asian motives, Heterocosmica

This work is focused on the work The Birth of Tragedy by Friedrich Nietzsche. The aim of this work is an attempt to reveal the origin of the concept of the apollinian and dionysian principle. We assume that Nietzsche conceals his true sources in the Birth of Tragedy from the reader. However, in this work, based on numerous clues from the primary text, we show that both the Dionysian and the Apollonian principle derives from the German Romantic tradition of the first half of the 19th century. In this thesis we prove this statement on many examples of authentic sources which Nietzsche has demonstrably worked with. The main "discovery" of the work lies in the historical contextualization of the formation of both principles within the conflict between Romanticism and Classicism concerning the true nature of Greek culture.