51 |
Organizing the marketing function for new product introductions in large industrial corporations.Burkinshaw, Lawrence Devereux 01 January 1968 (has links) (PDF)
No description available.
|
52 |
An exponential model for predicting trial of a new consumer product /Martin, Albert Joseph January 1970 (has links)
No description available.
|
53 |
A model for complex product development using integrated product and support development criteriaRoos, S. D. January 2009 (has links)
D.Ing. / A development model for complex products in a multi-disciplinary development environment, is the focus of this research. Currently there are a few development models in use in industry, however it is shown in this research that these models are based on one or at best two development criteria, for instance TQM focuses on quality but the other development criteria do not feature strongly in TQM. The aim of this research is to develop a generic model for the development of complex, multi-disciplinary products, such as missiles, that have at least mechanical and electronic engineering involvement. The researcher presented a rationale and a problem statement as the starting point of the research. The problem being the scarcity of a development model that includes the TRAMM development criteria into the early stages of development in a multi-disciplinary environment for complex products. The problem statement stipulated the environment and the research essence. The need for a development model that includes TRAMM in a multi-disciplinary development environment for complex products is emphasised. The research objectives and the main definitions used in this research are given. The TRAMM criteria are clearly defined. The TRAMM criteria were emphasised. Currently these development criteria are each researched in an isolated, specialist field. It is shown that not all the TRAMM criteria are included in the current development models. However, the TRAMM criteria as isolated development criteria are fields well documented except in a methodology on how to implement these in the early stages of development. The TRAMM criteria are currently add-on development. The intention with this research is to integrate the TRAMM criteria into the early stages of the development. The researcher gives the possible methodology to include the TRAMM criteria in a development model. The current development models are introduced. The investigated development models are DFR/DFM, IPD, TQM and CE. The strong and weak characteristics of each model are highlighted. A possible methodology on how to incorporate the strong development criteria of the specific model in an integrated development model. The five development phases of the MPS development model are discussed. The MPS development model consists of a number of modules that are used for certain development tasks within the global development process. The contingency and processes of this modular model are one of the major problems. An integrated development model should solve this problem. The MPS development model is the basis for the IPS model. Two product developments based on the MPS model are identified and discussed. During the development of these products, requirements were raised and further development criteria were identified and included in the MPS development model. The development criteria that are introduced in these two developments are highlighted and possible methods on how to include it in an integrated model are discussed. Summaries of four of the literature-surveyed models are ascertained before it is evaluated. An evaluation matrix consisting of 84 development criteria is proposed. This matrix is based on the literature-survey and the current development models. This matrix includes development criteria from these models. The matrix incorporates the TRAMM criteria, management, design, organisation and project policies. The matrix makes a comparison between the different development models including the MPS model. It is clear from the comparison that the different models were developed with a certain aspect of development in mind. These models do not include all the development criteria given in the 84 criteria evaluation matrix. A model is proposed that includes these criteria and that can be tailored according to certain user requirements. An integrated model that includes the criteria given in the evaluation matrix, which includes the TRAMM criteria, is required. Such a model is proposed. This model is named the IPS development model. The IPS development model for development in a multi-disciplinary environment is described. This model is based on the MPS and literature-surveyed development models. From the evaluation matrix, it is clear that some of the criteria are not included in any of the literature-surveyed models or the MPS development model. The inclusion of these criteria in the IPS model is part of the contribution of this research. The research contributions are highlighted. The IPS development model is a model for development in a multi-disciplinary environment for complex products. It can be tailored for various fields including mechanical and electrical development fields. The IPS model concentrates on a 5-phase development structure. This structure concentrates on the management aspects of development. Once the management phase (phase 0) is in place, the development can start. This phase is called the concept, exploration and definition phase (phase 1). During this phase the concepts are explored and defined. In phase 1, no hardware is built. Hardware that demonstrates new technology or reduces design risk is the only exception to this rule. If all the concepts are explored, the demonstration and validation phase (phase 2) can start. The demonstration and validation phase includes the TRAMM criteria of the development. Phase 3, the full-scale engineering development phase is the phase where the hardware is designed and this phase includes the design aspects of the development. Phase 3 is the last phase covered in this research; the other two phases are the production, commissioning and support phases. These phases are included as the framework for the feedback path of the development. The IPS development model is circulated in one of the intended development environments and evaluated. The respondent's results show that most of the criteria in the evaluation matrix are significant the development. On an average scale, the TRAMM criteria are regarded as more than 75% important in this specific multi-disciplinary development environment.
|
54 |
Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical testCarter, Theresa Idella, Mucha, Zofia Barabara January 1982 (has links)
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 149-150. / by Theresa Idella Carter and Zofia Barbara Mucha. / M.S.
|
55 |
A strategic evaluation of the development of a new product.Lemmon, Christopher Grant. January 2006 (has links)
An effective strategic management process is vital to the continued success of any organisation. As competition mounts within markets globally, the pressure on organisations to succeed continues to mount. This paper attempts to analyse the situation of a small firm in the South African market. It recognises the challenges faced by this organisation while critically assessing the strategic choices made by this firm in its attempts to continue on its current growth path. In particular, this paper assesses the strategic initiative of the development of an attendance management program to address the identified strategic gaps within Monitored Healthrisk Managers. This assessment excludes an analysis of the current market for such a product, it is presumed that such a market exists, but rather attempts to analyse the position of MHM itself to see whether it has the necessary resources to undertaken such an initiative. In particular, this paper assesses the strategic choice using an abstract of the model developed by Johnson & Scholes to analyse the strategic option using criteria supporting the suitability, acceptability and feasibility of the development of the program. This research is intended to provide a critical assessment of the program which will be used in a report to the management team of MHM serving to illustrate the viability of such an undertaking. / Thesis (MBA)- University of KwaZulu-Natal, 2006.
|
56 |
A new product development in the new South African retail food market.Moodley, Mark. January 2003 (has links)
We show that marketing research is critical in such a market driven industry as retail food. We use the qualitative approach and case study; and the research techniques used will provide relevant information for the successful development of a new product. Tools for research that will be used, are taste tests, interviews, focus groups and questionnaires. Having compiled what customers' want, any business then faces the challenge of completely meeting those adequately and profitably. The research looks at an important part of market research; strategies for new product development and finding the appropriate marketing mix strategies. The study illustrates how 'Maharani Instant Spice' researches the market and uses the information it gains to influence its decisions about its product development. In the final analysis, the findings will determine whether the development of the new product is feasible or not. (Mayat: 1961) / Thesis (MBA)-University of Natal, Durban, 2003.
|
57 |
Innovation in product and services development process as new source of competitive advantages for Hong Kong Telecom /Chan, Pun-yuen. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 80-81).
|
58 |
A case study of accelerated product developmentNchapha, Christina Mahlompho Nokujabula 27 August 2012 (has links)
M.Phil. / Product development is very important to the survival of an engineering organisation. It therefore needs to be carefully managed and completed within planned time and allocated resources. The main focus in this dissertation is therefore investigating how time could be reduced in the product development process. • Customers are not always patient enough to wait for the "best" products that are still being developed; they want products immediately and would therefore choose the "next best" products available. Some customers are willing to pay high prices to get exactly what they need as soon as possible. This study looks at how to accelerate the product development process without sacrificing quality and product performance. The study also investigates the case of development of a Boeing 777 commercial aircraft and contrasts the Boeing product development process against the product development theory. Boeing 777 is a globally well known commercial aircraft that was designed in the record time. Investigating the Boeing 777 product development process will provide good indicators of approaches that are currently most applicable in the real world.
|
59 |
The importance of co-operation between the research and development and marketing departments in the developments and launching of new products.Krüger, Martha Cathorina 23 April 2014 (has links)
M.Com. (Business Management) / Any successful new product development team must have some differences in perspectives and orientations. However, conflict and disharmony between R&D and marketing can severely hinder the successful development and launching of new products. It is therefore of the utmost importance to avoid any disharmonies and to work towards a better integration and meaningful co-ordination between these two departments. The avoidance of any disharmonies that may occur through various management methods is generally less costly and more effective that attempting to overcome long-standing disharmonies.
|
60 |
Simultaneous configuration of platform products and supply chainsZhang, Xinyan, 章新燕 January 2006 (has links)
published_or_final_version / abstract / Industrial and Manufacturing Systems Engineering / Doctoral / Doctor of Philosophy
|
Page generated in 0.0687 seconds