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O hiperconsumo de moda como fenômeno hedonista / Hyper-consumption in fashion as hedonistic phenomenonRosa, Jéssica 10 June 2019 (has links)
A presente dissertação é um aprofundamento teórico no campo da moda e do consumo, no qual, teve como proposta fundamental uma análise histórica em termos culturais, sociológicos, psicológicos e filosóficos, do consumo do final do século XIX (pós-revolução industrial) até os dias atuais, com ênfase no modo de como o ato da compra foi gradualmente se desvinculando de necessidades materiais, funcionais e de distinção social, passando a assumir um teor de hiperconsumo hedonista, assim como suas consequências. O desenvolvimento do trabalho se deu a partir de uma pesquisa qualitativa baseada em revisão bibliográfica centrada, sobretudo em três autores atentos ao fenômeno do consumo, são eles: Gilles Lipovetsky, Zygmunt Bauman, e Colin Campbell. A investigação esclareceu que a história do consumo, sobretudo a de moda, teve grande influência para o desenvolvimento do atual hiperconsumo, seja por meio da evolução da indústria com o fordismo e com a produção em massa, seja com o desenvolvimento dos mercados e do consumo de massa, por meio das lojas de departamentos ou das estratégias de publicidade e marketing, que atrelaram características de sedução em busca de desejos. Assim como, este trabalho concluiu que o atual panorama de hiperconsumo tem grande influência na individualidade do consumidor contemporâneo, que busca através do consumo o prazer e a felicidade, mas que de certa forma isso é mais atrelado às imaginações e devaneios dos sujeitos do que na compra em si, logo, o lado hedonista do bem de consumo chega ao fim muito rapidamente, após sua aquisição ou no seu descarte, o que resultará em frustrações e em um ciclo que é operado com base na lógica do desejo, aquisição, desilusão, desejo. A pesquisa pôde ainda evidenciar que os consumidores, além de buscarem o prazer na compra, buscam em sua maioria a sua criação ou a recriação da identidade, já que a própria sociedade em sua superabundância de produtos, serviços e entretenimento permite essa transitoriedade e fluidez / The purpose of this dissertation is to investigate through theory the fashion and consumption field based on a cultural, sociological, psychological and philosophical historical analysis of consumption in the late 19th century (post-industrial revolution) until today. The emphasis focuses on how the act of purchase has gradually detached from the material, functional and socially distinctive needs, thereby assuming a level of hedonist hyper-consumption, as well as its consequences. The development of this paper was based on qualitative research of a specific bibliographic revision, principally on three authors who focused on consumption, namely: Gilles Lipovetsky, Zygmunt Bauman, and Colin Campbell. The investigation brought into focus that the history of consumption, especially of fashion, highly influenced the development of the hyper-consumption currently perceived, whether by industrial evolution including Fordism and mass production or through the development of mass consumption markets, through department stores or publicity and advertisement strategies, which have linked characteristics of seduction in the pursuit of pleasure. This paper also shows that the current hyper-consumption overview is highly influenced by the contemporary consumer that seeks for pleasure and happiness through consumption, but somehow it is mostly tied to the imagination and divagations of individuals than to the actual purchase; therefore, the hedonist perspective of the consumer good quickly comes to an end, right after its acquisition or disposal, which may cause frustration and feed a cycle developed on the basis of desire, acquisition, disillusion and back to desire. Additionally, the research evidences that consumers have sought for pleasure through purchase, in addition to create or recreate identity, considering that society and its superabundance of products, services and entertainment allows such transience and fluidity
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Changing consumption values in urban China: a longitudinal study of newspaper advertising, 1981-2003.January 2004 (has links)
Tan Jieyu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-113). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter Chapter 2 --- Literature Review --- p.4 / Consumption in a modern world --- p.4 / Modernization and consumption values --- p.10 / Chapter Chapter 3 --- Modernization in Urban China since 1979 and Research Hypotheses and Question --- p.20 / Modernization in urban China --- p.20 / Previous findings on consumption values in China --- p.28 / Research hypotheses and question --- p.33 / Chapter Chapter 4 --- Research Methods --- p.35 / Content analysis of newspaper ads --- p.35 / Interviews with experienced advertising professionals --- p.51 / Chapter Chapter 5 --- Research Findings --- p.54 / Consumption values manifested in newspaper advertising --- p.54 / The findings from interviews: changing consumption values in urban China corresponds to modernization --- p.77 / Chapter Chapter 6 --- Conclusion and Discussion --- p.87 / Concluding remarks --- p.87 / Limitations and suggestions for future research --- p.91 / Appendix --- p.94 / Basic questions for in-depth interviews with advertising professionals --- p.94 / Salience trends of consumption values found in newspaper ads --- p.95 / References --- p.106
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noneWang, Chiao-ru 20 July 2005 (has links)
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A Study of Luxury Market Development in China- From 1978-2008Lee, Ai-mei 08 September 2008 (has links)
In the past, luxury goods only a few privileged people who can have, such as the nobility. However, due to the economic development made from the upgrading of the consumption patterns change, market liberalization, the Western to the East luxury wave of popular, people are willing to spend money to buy so-called high-priced luxury goods. In other words, the luxury goods consumption is a demand that has nothing to do with the survival of consumer behavior. However, why people are willing to buy luxury goods? What is the motive behind the demand of luxury goods? What are conditions to constitute a luxury market? If the above issues at a different time and space, we might have different answers.
Obviously, the formation of a luxury market that behinds a very complicated message, and through observation of the luxury market, perhaps also to reflecting the political, economic or social and cultural meaning. This study attempted to take the rapid economic rise of China as an example, the luxury market with its observation of objects as a source of information, China's luxury market can produce, first, for the luxury goods industry, to see China's consumption why this market have the prospects for development to provide a favorable supply for the industry that can make growth to the industry. Second, as a observer to see, what are the purposes by consumers to buy the luxury goods. In addition, this study is expected to achieve these results. From China's special national characteristics and cultural values of fairness, such a luxury consumer behavior is the consumption of their special meaning. Between producers and consumers posed by the Chinese luxury goods market will show a positive development complement each other.
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Essays on housing and macroeconomicsZhu, Guozhong 10 April 2012 (has links)
This dissertation studies households' housing decision in the presence of income risks, and its implication on within-cohort income/consumption inequality and the nature of income risks facing households. It is composed of three chapters. The first chapter presents evidence from Panel Study of Income Dynamics (PSID) and Consumer Expenditure Survey (PSID) that housing consumption and housing investment are negatively affected by income risks. Within a household portfolio choice model, the negative effect can be attributed to the illiquidity of housing investment and the positive correlation between house price and income. The second chapter provides empirical evidence that the secular rise of income and consumption inequalities in the United States is age-dependent. It is more significant among younger households. With this feature, biasedness arises from the traditional methodology of decomposing inequality into age effect, year effect and cohort effect. A simple but effective remedy for the problem is proposed. The third chapter of the dissertation studies the age-profile of within-cohort income/consumption inequality, using the methodology proposed in the second chapter. It documents the age-profile of housing consumption inequality which is almost flat. This stands in contrast to the well-documented fact that within-cohort nonhousing consumption inequality rises with age, which has been argued to be evidence for persistent, uninsurable income shocks to households. This argument is challenged by the finding that housing consumption inequality has a flat age-profile. Within the framework of standard lifecycle model, the coexistence of rising nonhousing consumption inequality and flat housing consumption inequality constitutes a puzzle. A potential resolution lies in the negative effect of income uncertainty on housing decision which diminishes with age, as shown in the first chapter of the dissertation. / text
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Recommended changes for knee wall insulation practices to increase energy efficiencySprague, Jill January 2005 (has links)
This paper explains typical knee wall construction and insulation in homes in Indiana and demonstrates the energy inefficiencies caused by such methods. Literature research gives examples of possible opportunities for changing the standard methods of knee wall construction and insulation. The methodology of the study is explained, as is energy intensity (EI) — the main evaluation tool used in this paper. EI allows a researcher to compare homes of different sizes in different locations. Overall, the study shows that homes whose knee walls have an air barrier backing use less energy than homes without knee walls. Additionally, as expected, homes with improperly constructed knee walls use the most energy. Finally, the paper contains recommendations about what methods might be used to change the standard practices involved in building and insulating knee walls. / Department of Urban Planning
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Patterns of rural household energy consumption and fuel preferences : a case study in Oyo State, south-western NigeriaAyoub, Josef. January 1988 (has links)
No description available.
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Availability and sales of alcohol : experiences from Canada and the U.S. /Trolldal, Björn, January 2005 (has links)
Diss. (sammanfattning) Stockholm : Stockholms universitet, 2005. / Härtill 4 uppsatser.
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Odnosi akumulacije i potrošnje u jugoslovenskoj privrediMarsenić, Dragutin V. January 1969 (has links)
Thesis--Belgrad. / At head of title: Univerzitet u Beogradu. Summary also in English. Bibliography: p. 239-246.
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Opportunities for building energy conservation in Hong Kong (residential buildings) /Wong, Chun-hung, Samuel. January 1997 (has links)
Thesis (M. Sc.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 71-74).
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