<p>Denna rapport berättar om vårt arbete med att ta fram ett inredningskoncept till den nya kårpuben i Eskilstuna. Vi har med hjälp av våra kunskaper inom informationsdesign och rumslig gestaltning arbetat fram ett förslag, anpassat efter uppdragsgivarens önskemål. Våra uppdragsgivare är Kårhusstiftelsen och Mälardalens studentkår. De ville att inredningskonceptet skulle vara målgruppsanpassat med funktion, flexibilitet och nytänkande i fokus. Då kårpubens personal till största del består av ideell arbetskraft ville de även att inredningskonceptet skulle underlätta det dagliga underhållet av verksamheten. Vi har utfört observation, målgruppsanalys, behovsanalys, enkätundersökning, intervjuer samt utprovningar. Det slutliga konceptförslaget gestaltade vi med hjälp av en digital presentation. I presentationen ingick planritning, 3D visualisationer och inspirationsbilder med möbelval etc. Vi ansåg att den digitala presentationen var ett informativt sätt att få alla inblandade parter att förstå inredningskonceptet och dess fördelar.</p>

Denna rapport berättar om vårt arbete med att ta fram ett inredningskoncept till den nya kårpuben i Eskilstuna. Vi har med hjälp av våra kunskaper inom informationsdesign och rumslig gestaltning arbetat fram ett förslag, anpassat efter uppdragsgivarens önskemål. Våra uppdragsgivare är Kårhusstiftelsen och Mälardalens studentkår. De ville att inredningskonceptet skulle vara målgruppsanpassat med funktion, flexibilitet och nytänkande i fokus. Då kårpubens personal till största del består av ideell arbetskraft ville de även att inredningskonceptet skulle underlätta det dagliga underhållet av verksamheten. Vi har utfört observation, målgruppsanalys, behovsanalys, enkätundersökning, intervjuer samt utprovningar. Det slutliga konceptförslaget gestaltade vi med hjälp av en digital presentation. I presentationen ingick planritning, 3D visualisationer och inspirationsbilder med möbelval etc. Vi ansåg att den digitala presentationen var ett informativt sätt att få alla inblandade parter att förstå inredningskonceptet och dess fördelar.

In the last thirty years, a large number of studies have researched the destination image that visitors, travel industry representatives, students, and general consumers have of tourist destinations. However, few studies have analyzed the perceptions that local residents have of their own countries as tourist destinations. Local residents can provide valuable information about their countries as tourism destinations and can help tourism marketers determine how to represent local culture in more authentic and sustainable ways. Local residents can also provide valuable information about how to improve tourism development based on their experiences living in the area. Residents can further provide information and services to visitors and are themselves an integral part of tourism at a destination. This study focused on understanding how destination marketing portrays the people and places of a destination and how residents perceive the visuals used in destination marketing and promotion. Using a visual qualitative approach, the study analyzed the images of recent promotional campaigns employed by the Puerto Rico Tourism Company. The study then interviewed Puerto Rican residents regarding their attitudes toward tourism development in general and toward the specific imagery used in the campaigns. Overall, residents had rather positive opinions of tourism in Puerto Rico. They also had largely positive attitudes toward the visual imagery used to market the destination. However, they felt the portrayal was incomplete and did not reflect the modern way of Puerto Rican daily life.

Inaugurele rede Universiteit van Amsterdam, 2008. / Onder auspiciën van de Universiteit van Amsterdam. Description based on print version record. Includes bibliographical references.

This thesis considers the relationship between literary modernism and visual culture in the work of Caribbean modernist Jean Rhys. Through analysis of a range of visual modes—theatre, fashion, visual art, cinema and exhibition culture—it examines the racialised sexual politics of Rhys’s modernist aesthetics, as represented in her texts of the 1920s—30s. I read Rhys’s four interwar novels—Quartet (1928), After Leaving Mr Mackenzie (1930), Voyage in the Dark (1934) and Good Morning, Midnight (1939)—in the context of contemporary visual practices and the politics of empire. Rhys’s descriptions of artistic practices, acts of viewing and interpreting art, and the identification of her protagonists as both objects and consumers of art are a crucial aspect of her anti-colonial feminism. The politics of vision and of empire are always intertwined for Rhys. Chapter One studies theatrical spectacle and everyday performances of the self. Chapter Two moves to the fashioning of female identities and sartorial constructions of Englishness. Chapter Three turns to Rhys’s use of ekphrasis to question representational structures as they exist in the modernist, primitivist art context. Chapter Four reads Rhys and cinema, focusing on divided or fractured subjectivities as relayed through allusions to distorted mirrors. This conveys Rhys’s powerful evocation of themes of alienation and dislocation. I conclude by analysing what ‘exhibition’ means for those occupying both subject and object visual positions within the imperial metropolis. Analysis is supported by readings of unpublished short stories, letters and poems, works that are relatively absent from current Rhys scholarship. The conjunction of revolutions in the visual arts and the destabilization of the empire in the modernist period provides clear space for investigation into the creation of new ways of seeing that provided a degree of visual agency for those deemed incapable of aesthetic production. Crucial to this is Rhys’s own Creolité. Situated within and outside of European visual subjectivity, Rhys’s work becomes vital to any study of social acts of seeing, in terms of individual subjectivity and within the wider systems of vision produced through the arts. / published_or_final_version / English / Doctoral / Doctor of Philosophy

Individuals view an overwhelming number of mediated messages every day, even if most of these messages are merely glanced at or given minimal amounts of attention. It is not possible or advantageous for individuals to critically evaluate all messages they encounter. In that first glance or initial impression, however, our brains process the visual arguments designed by photo manipulation presented in messages. This happens instinctually, almost instantaneously, and most often underneath our radar of consciousness. Following, individuals decide to attend to the information (or not) though conscious processing. Regardless of decisions for elaborative processing, however, the initial visual processing of photo manipulated arguments influences how individuals think, feel, and behave – whether they are aware of it or not. This dissertation contributes to our understanding of the role of implied visual arguments for persuasive message processing in three ways. First, Experiment 1 identified and provided empirical evidence for effects of photo manipulation as a visual persuasion technique. This experiment was a necessary first step in exploring the cause-and-effect relationship of photo manipulation and attitudes to better understand influences on message perception. Second, Experiment 2 tested currently used dual processing approaches for persuasive messages to overcome the gaps that currently exist. Theoretical frameworks widely used in advertising and communication research – ELM and HSM – largely overlook the influence of visual communication and visual processing. These models do not account for the current understand of the brain mechanisms and processes for message processing. Findings from Experiment 2 provide evidence for the need to refine these models to account for influential visual processing variables that are largely absent from the literature. Third, findings from both experiments contributed to the conceptual refinement of visual literacy with evidenced-based support for the boundaries of when this concept is (or is not) influential for assigning meaning to visual messages. / text

Commercial recordings - CDs, LPs - are familiar objects. However, discussion about them has often attempted to conceal the fact that, as communicating objects, recordings pose special problems due to the fact that they unite text, image, and sound in a material commodity. This thesis examines the role of the visual in the production, circulation and use of recordings. The album cover is the primary category of study, with an emphasis on its functioning in relation to the recording as a sonic and material commodity. The label ECM, a German company which has been producing recordings since 1969, provides the main focus in this analysis. The basis of this investigation lies in the questioning of the assumptions and categories that have historically guided the activity of cover design and the discourse about it. Traditionally, recordings have been understandably seen primarily as sound-carriers; their visual aspects, even when celebrated, are most often relegated to a peripheral status, despite the fact that in certain contexts the importance of the visual can overwhelm that of sound. The usual hierarchical opposition between these elements is here questioned through an examination of both the marketing of recordings and their circulation and use. ECM provides a pertinent case through which such questions can be elaborated. Its visual marketing strategies can be characterised in terms of a desire for difference. ECM's attempt to set itself apart has resulted in a "look" which rejects many conventions. It has also resulted in a complex, conceptual group of visual strategies. In its particular use of landscape photography, blank space, and gestural markings, ECM constructs ideas of space which relate to the potential for performativity and creativity. Through the combination of these strategies, the label deemphasises creative personality of the musical performer and emphasises the space occupied by the looker/listener. In doing this, it also questions the traditional boundaries between music and the visual. ECM's covers cause these categories to become indistinct and allow new conceptions of the recording as a material commodity to emerge. One effect of this is a construction of the apprehender's subjectivity that fails to fit within the marketplace's traditional categories. The thesis considers how the visual has been implicated in more concrete processes such as the negotiation of taste and practices of consumption and use. The niche that ECM attempts to carve out for itself is considered in relation to the tension in the marketplace between the desire for distinction and the recording as a massproduced commodity.

Drawing in the Visual Arts has been subject of scrutiny, fragmentation, and interpretation. Whether viewed as an objective academic pursuit or subjective experimental and explorative act, drawing can be perceived as largely changeable and mutable. In reflection on art history and art practice, it would seem drawing has been relegated to an unseen space in Visual Art, its role defined by purposes other than those that lead to drawing for drawing’s sake. The aim of this dissertation is to reaffirm the notion that drawing, with all its breadth and influence, is pivotal to the understanding of art-making. This dissertation examines drawing employed by artists following a historically Western discourse of art-making. From an initial look at Renaissance art practice around drawing, this examination tracks the characterisation of drawing to where its newfound status emerges in the 21st century. As a background to this research is established, reference is made to contemporary artists who have enlisted drawing as a contributing factor in their art practice. I then analyse my own art practice in relation to these artists and themes which I have discussed. Drawing has rarely been subjected to theoretical discourse. This dissertation, through an inherent narrative, aims to acknowledge and identify hidden discourses around drawing with reference to authors such as Phillip Rawson, John Elderfield, and Johanna Burton. / Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.

The purpose of this bachelor thesis is to identify the relationship between color and semiotics and how a person’s opinon, regarding a game character’s different characteristics, can be affected by the use of various colors. Prior to this study people were asked, through an online survey, to write down words that they associated with different colors. The colors were then divided into four different groups depending on whether they had been associated with positive-strong words, positive-weak words, negative-strong words or negative-weak words. In order to further shed light on the effect of colors, the four palettes, consisting of the colors associated with the different words, were then used separately to give color to two characters: a man and a woman. People were then asked to describe what kind of characteristics they felt that the different color versions of the characters portrayed and if they believed that there was a link between colors and how we view different characters’ personalities. The results showed that all of the respondents believed that such link existed and showed different reactions towards the characters’ images depending on what colors were used while creating them. The majority associated an intensive shade of red with powerful and slightly negative personality traits while bright pastel colors such as light green, pink and sky blue had a tendency to make the characters appear more naive and childish. The results also showed that darker, dusty shades of grey and brown gave the characters a more negative and weak expression.

The work is a reflection of my opinions and criticism of society and the world as I see it. The absurd behavior of individuals in my environment provided the basis for my research. The seven woodcut prints that were completed, attempted to examine universal and personally significant themes.I utilized visual techniques to convey personal feelings and ideas about relationships with other people. Technical as well as conceptual abilities were drawn upon to produce a series of prints that depicted specific experiences I have had in life. / Department of Art