This work focuses on the social practice of recollection, the so-called standardization in public sphere and possibilities to grasp this subject in history teaching. The aim is to describe this practice and at the same time, to define effective methods of its thematization in school environment. In the first part, I am concerned with the concepts of memory from Maurice Halbwachs to Alison Landsberg and I emphasize my preference for the concept of media memory as the basis for my further researches. Furthermore, I analyse models of historical education in Anglo-American environment on the one hand and German environment on the other hand. I analyse the strong and weak points of these models based on the concept of "historical thinking" and "historical consciousness". In the second part, I analyse the resemblance of memoir characters to the so-called standardization in movie presentations and their perception by users of the movie site www.csfd.cz. The objective of this analysis was to point out to the fact how we communicate about movies and which values are associated with watching movies. I linked the analysis of movie images and their perception to the idea of dominant cultural formations of the Czech society in Michael Kennedy's mind. I have analysed four movies, which, in my opinion, represent...

The dissertation deals with the management culture of a construction company in connection with the new roles that are introduced in the Czech Republic (CR), especially after it became a member state of the European Union. In the introduction to the dissertation, two hypotheses are proposed. In the following theoretical part, it deals with the first general definition of corporate culture and ethics linked to the quality of work and new roles. In order to understand these difficult times, which are characterized by various types of crises, an analysis of the construction industry is made. Next, a description of the legislative developments in the CR is made and the influence of computer technology in construction management is marginally mentioned. It’s implementing the new technology that has an increasing impact on the organization and quality of work. The ability to use computer technology has in essence become a measure of the level of development of the management culture in the given construction company. The main theoretical part defines the roles in question, including their historical development, origin and the cause of their occurrence in both the CR and the neighboring countries.