This diploma thesis is focused on running an online shop in the Czech Republic. Online shopping is the fenomenon of modern age and had a strong infulence on consumer behavior. Customers can browse shops and order from shops all over the world at any time of day. In the first part of this work I am presenting theoretical background and basic principles on which online shopping is founded. I am also exploring its benefits, risks and possible limitations. Next, I am exploring the current situation of online shopping in Czech Republic and the prerequisites for further development. In the second part I am focusing on activities that are integral to the area of online shopping. This includes advertising systems, choice of software implementation, payment system, marketing campaigns or goods distribution. I am comparing possible options for every one of these areas and I am also suggesting advice tailored for different kinds of businesses. The overall aim of this work is to use my own experience to create a comprehensive guide on running an online store..

The definition and the definition of specific e-shop owners in order and Internet environment in the Czech Republic. Description of the unpaid forms of promotion and their practical effectiveness. Instructions for a successful promotion for the Czech e-shops and no paid forms of advertising.

Based on system analysis of modern e-business environment created by the proposal is evaluated in terms of e-commerce functionality and marketing.

Title: E-commerce Author: Michal Hampl Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor: doc. RNDr. Mirko Křivánek, CSc. Abstract: Aim of this work is to map and evaluate possibilities of interoperability of existing e-commerce systems with external systems, find out positives and negatives of existing solutions and on the basis of these information to propose a model of universal interoperability framework of general e-commerce product with general external system. Main goal of this framework is to get the most general solution such as it is possible to create connection to new external system with as less effort as possible but not against its generality. This work will also contain concept of implementation of designed model and verification of its usability while implementing connection to several existing external systems. At the end it will contain evaluation of proposed model in context of experience acquired while implementing sample connections. Keywords: e-commerce, interoperability

Zahraničně obchodní politika ČR. Vstup ČR do EU, vliv na zahraniční obchod ČR. Evropská dohoda mezi ČR a EU. Vývoj komoditní struktury ČR. Strategie prosazování obchodně ekonomických zájmů ČR v EU. Exportní strategie ČR pro období 2006 - 2010. Zemědělská poltika.

Cílem práce je analyzovat současný vzájemný obchod mezi Českou republikou a Švédským královstvím a popsat kvantitativní a kvalitativní vztahy, které mezi oběma zeměmi panují, a možnosti, které se otevírají českým exportérům. Zároveň také naznačuje postoje Švédů k České republice, které vyplynuly z výsledků výzkumu.

Diploma thesis analyses current methods of connecting an e-shop to e-mail marketing. A new application for said connection is proposed with its requirements based on this thesis. A complete design of this connection, containing a principle of connection and a form of rules for e-mail lists generation and transfer to specialized e-mail marketing applications are presented here. Proposed solution is implemented and fully documented.

The master´s thesis deals with international trade with packaging paper intended for contact with food. The theoretical part concentrates on packaging types and functions, the history of the paper industry in the Czech Republic and the world market with packaging paper intended for contact with food. The legislation of each country is very important for this type of business, therefore the legislation in selected countries is briefly described, including internationally regarded certification. In the practical part the author analyses the sales of the company Mondi Štětí a.s. in the years from 2010 to 2012 and defines countries with the highest purchasing of packaging paper for end-use with food contact. The third part is devoted to evaluation of the market and the way the company trades on the market. There are contained proposals for optimization leading to the acceleration of trade in this commodity

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