The wave of mass protests in the Middle East and North Africa highlighted the crucial role of information communication technologies in mobilization and political change. Debate among scholars revolved around the Internet’s potential for toppling authoritarian regimes. However, rather than seeing the Arab Spring as a direct result of social media, this study examines how the online and offline media strategies converged, interacted, or prevailed within the various socioeconomic and political contexts. It looks at the purposes and functions of each medium, with a discussion of the dialectical relationship between them. Drawing on interviews and fieldwork in Morocco, as well as a critical examination of the movement’s communications, this study contributes to the debate about the role of social media and the Arab Spring. It analyzes an Arab Spring movement that did not call for regime change, investigates relationships between the activists’ use of online and offline media, and examines the multiple forms of communication flows in meaning making and nation building within dominant and non-dominant Moroccan publics. Finally, the study explores how the February 20th movement’s communication approaches functioned within the historical, cultural, and sociopolitical context of Morocco in the present day. The findings show that the activists generally relied on the online social platforms to respond to state allegations against the movement, counter hegemonic practices of the state, and to mobilize followers both locally and internationally. While the online environment helped set the agenda for political discussion, it was also, unable, on its own, to mobilize the Moroccan people to the streets. Online platforms simply could not substitute for traditional offline communication, with the result that the activists had to utilize both online and offline communication channels. Dismissing the notion that a homogenous Moroccan communication strategy prevailed in the February 20th movement, the demographic and political contexts in specific cities played a major role in the choice of communication platforms or messages. The study found the activists relied on offline communication strategies, with a particular focus on aesthetic practices to mobilize the subaltern publics. Through implentation of various cultural and linguistic practices, the movement worked to reformulate the traditional concepts of nation and state, create a shared history of oppression and resistance, and envision a new era of participatory politics.

The diploma thesis Online and Offline Effective Internal Communication Tools of the KKCG Investment Group provides a comprehensive view of internal communication, using Online and Offline tools. The thesis is divided into three parts. The theoretical part defines the concept of internal communication and its inclusion in the marketing and media environment, including related terminology. It also maps Online and Offline media including specific communication tools. Based on literature research is also defined the effectiveness of internal communication including innovative trends. The practical part is focused on the KKCG Group and on its own internal communication settings with real examples of used media. In the methodological part, the author describes and analyses the results of the qualitative (structured interviews with the experts of the internal communication of the companies in the KKCG Group) and the quantitative research (questionnaire survey applied on employees of the individual KKCG Group companies). In conclusion, the comparison occurs research results as well as the use frequency of Online and Offline tools. Furthermore, the level of an individual company's economic efficiency is defined and finally, the research provides answers to the main research questions, hypotheses and...

This diploma thesis which is titled Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express) aims to map the communication activities of the mentioned carriers on online and offline media platforms in the Czech environment. In the theoretical part is defined the basic terminology of analyzed issues, above all from the area of communication, media, marketing and partially also from the perspective of linguistics. The practical part besides the methodology includes a presentation of the analyzed companies, České dráhy, RegioJet and Leo Express, and also a descriptive analysis of their presentation or more precisely communication activities on various media types and platforms - for each of the mentioned companies separately. Furthermore, in the practical part there is a comparison of analyzed companies, based on the results of descriptive analysis and there is also a description of an additional quantitative analysis - a questionnaire survey, which was answered by a total of 808 respondents of all ages from all over the country - so in this case from the customer's point of view. At the end of the practical part, the results are summarized and evaluated, and besides, there are also from them following recommendations -...