The Diploma Thesis deals with the marketing activities of the Garden Food Festival Olomouc. The objective of the thesis is to design specific marketing activities for the forthcoming year of this festival on the basis of the comparison with the foreign festival and the festival´s marketing, especially the marketing mix and communication. The theoretical part is dedicated to the history and significance of food festivals in the Czech Republic; furthermore, it introduces the areas of the marketing of services where the marketing mix and communication play a leading role. The subsequent practical part presents the comparison of a domestic food festival with a foreign one. To fulfil the objectives of the thesis, analysis of the marketing mix and communication as well as SWOT analysis is selected. The conclusions drawn are supported by a questionnaire survey about the awareness of the festival and its marketing. On the basis of the analyses performed and the data collection in the questionnaire survey, the concluding part of the thesis proposes specific features that the food festival could include in its marketing activities in the future.

Biotechnologies are nowadays considered to be crucial for the transition to a knowledge-based economy and their development has a positive effect on the competitive strength of countries and regions. The aim of this diploma thesis is to assess, in a complex way, the biotechnology sector development potential in a particular region -- in the Olomouc Region. The theoretical part provides a general theoretical framework for the subject matter and a general description of the sector. The complex assessment of the development potential of biotechnologies is based on several partial analyses. The thesis analyzes the general characteristics of the innovation environment in the Olomouc Region, the education and research facilities that are present in this region, the biotechnology business sector and their mutual cooperation. Thesis also maps the current projects in the area of biotechnology and the key personalities in terms of the development of biotechnologies in the Olomouc Region.

The thesis deals with problem of urban mass transportation. Theoretical part is focused on mass transportation. The thesis contains delimination of area - Olomoucky Region - and its mass transportation - integrated transport system "IDSOK". The main part of the thesis deals with Urban Mass Transportation in Olomouc. There are analyzed selected problems of urban mass transportation as comfort, adherence to time tables, new tram traces routing - operating expenses of trams and buses - and communication with passengers.

This master thesis aims to create a business plan for a fictitious company named Car 4 All which will provide car sharing services in Olomouc. Thesis includes four main parts - introduction, theoretical part, application part and conclusion. The theoretical part mainly describes the structure and procedure for writing a business plan and then focuses on corporate strategy. The practical part is already applying the methods and procedures described on the company. In this section was also made basic market research, competition analysis through Porter's five forces model. The key outcomes for the conclusion provides especially financial analysis and financial statements (e.g. balance sheet, profit and loss statement etc.). This master thesis also serves as my personal basis in case I will actually implemented this business plan.

The diploma thesis focuses on human resources, labor market and regional development in the region Olomouc. The main goal of the thesis is to evaluate the level and quality of the human resources and its role in the regional development in the region Olomouc compared to other NUTS III regions in the Czech Republic and formulation of recommendations to a regional policy in supporting of the human resources. Recommendations are based on the own survey among the residents and employees in the region Olomouc. The thesis is divided into four parts. The first one focuses on theoretical and conceptual demarcation of human resources, labor market and regional development. The second part defines development of regional policy in the Czech Republic and European Union. This part also focuses on the elaboration of strategic development documents on different levels. In the third part of the thesis, there is an evaluation of the level of human resources in the Czech Republic. It is based on the long-run analysis of economic and social indicators and labor market. The fourth part focuses on analysis of development and level of human resources in region Olomouc compared to other NUTS III regions in the Czech Republic. This part also contains the evaluation of survey among the residents and employees in the region Olomouc. The conclusion formulates recommendations on regional policies in human resources in the region Olomouc.

The aim of this thesis is to find out the impact of foreign direct investment on the economic level of Olomouc Region. The impact is examined on the basis of the development of selected economic indicators. The first part of this thesis deals with the theoretical definition of selected economic indicators. These indicators include the traditional macroeconomic indicators and also those which describe the standard of living in Olomouc Region. Next the thesis describes the systematization of foreign direct investment and their theoretical definition. The second part of this thesis describes the examined region. Then an analysis of selected economic indicators and foreign direct investment is performed. The final chapter specifies the impact of foreign direct investment on the economic level of Olomouc Region.

This thesis deals with one of the tourism services - the guidance. The aim of the thesis is to analyze the offer of guide services in Olomouc region and its evaluation in relation to the demand. The theoretical part focuses on the basic terminology of guiding, on characteristics of a guide in professional terms and on the professional associations of guides in tourism. The practical part includes an analysis of guide services in chosen sights of Olomouc region and analysis of demand for guide services. In conclusion is an evaluation of supply and demand on the basis of the analysis.

This thesis describes the design of the Central European center in Olomouc (SEFO). Space for the new building is located in a vacant lot in the historic district Olomouc. The objective is the expansion and reconstruction of the Museum of Modern Art in Olomouc on Denis street, so that was sufficient for all the needs of the growing museum. The museum has about 185,000 works of art, this number is one of the most prominent institutions of its kind in the Czech Republic.

The diploma thesis deals with the construction of building the Central European Forum in the vacant space on the street Denisova in Olomouc. SEFO new building is directly connected to the existing building Olomouc Museum of Art is within the urban conservation. The new facility will expand the exhibition and storage capabilities of this institution that deals with modern art. In building will be located mainly in the exhibition space and the first and sekond floor. Furthermore Library 3.NP and 4.NP. Depository, administrative offices, workshops and technical facilities are situated on two underground floors. In the courtyard garden created with exhibitions. Those are defined as two roof surfaces.

This master’s thesis deals with the problems of interior acoustics. Within the scope of the thesis measurements were taken, followed by 3D modeling and subsequent design modifications of Olomouc acoustic music club Metro. The calculations used a specialized software (Odeon Room Acoustics Program). The result of the work is a proposal of suitable reconstruction and acoustic treatment, which will be achieved by optimalization of reverberation time, in an effort to improve the physical properties of the object.