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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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A model of reciprocal effects of multi-channel retailers' offline and online brand images: application to multi-channel specialty apparel retailing

Kwon, Wi-Suk 02 August 2005 (has links)
No description available.
Business Administration, Marketing
multi-channel retailing
apparel retailers
offline brand image
online brand image
reciprocal effects
halo effects

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