Kiva is an international non-governmental organization that competes for funds with others in the field. As a consequence, some special relationships and dependencies are formed. This paper argues that among the most significant ones are the representations of borrowers on Kiva’s online lending platform. The work hypothesizes that while Kiva has the potential to create a friendly environment where both participatory and problem-solving style of communication is encouraged, the organization turns out to be a development factor with international importance which inevitably influences the stereotyping of individuals from the Global South. In that sense, the representations of people from the Global South on Kiva’s online platform seem to continue a well-established tradition of Western-centrism, thus admitting further stereotyping also of the audience from the Global North.Through the lens of postcolonial theory and critical discourse analysis as research methods, the research questions and the hypotheses of the paper aim at contributing to the current debates on the existing power relations between the Global South and North by providing information on: how are people in need represented through profiles of single parents as borrowers on Kiva’s website; do representations of single parents contribute to the process of creating stereotypes; what is the role of microfinance in development.By using the most recent data from Kiva's online lending platform, the work aims to present evidence on the stereotypization of representations of a specific sample group of borrowers – individual single parents. While taking into consideration Kiva's ambition towards creating cooperation based on reciprocal dignity, the paper provides some possible interpretations of the way individuals in need are portrayed. It aims to come to the aid of individuals who have interests in the development field, who may want to rethink fundraising strategies involving both visual and textual representations of people, especially in the field of online lending.

Despite its benefits, online peer-to-peer lending bears the risks associated with traditional forms of institutionalised lending. However, because individuals have taken over the role of the institutional lender, and the institutional participant in this form of lending takes a step back by acting only as an intermediary between the borrowers and lenders, ordinary individuals are left to bear the type of risks that institutions have traditionally borne, but without the same means of doing so. There has been little academic analysis of the role and form that regulation should take in the regulation of peer-to-peer lending and most discussions centre on the American regulatory experience. This thesis sets out to examine the theoretical classification of online peer-to-peer lending and the theoretical and practical justifications for regulating it. The aim is to ascertain the most appropriate way to regulate peer-to-peer lending, taking into account the underlying conceptual model which underpins it. The study adopts a theoretical analysis of P2PL participants and regulation based on the concepts of consumer protection and paternalism. It includes a doctrinal analysis of the UK peer-to-peer lending legislation and regulation to identify, describe and explain the rules pertaining to the industry. It also uses a comparative approach to compare P2PL with existing forms of financial lending and similar (dis)intermediated forms of transacting between individuals to show that online peer-to-peer lending is a unique form of intermediated transaction. The thesis argues that it is important that regulation displays an understanding of the underlying conceptual framework of the business model it aims to regulate. In doing so, it also argues that the peer-to-peer lending users are more than just ‘consumers’. They demonstrate a shift in the conception of individuals from consumers to prosumers because they participate in the production side of the services they receive. It goes further than existing discussions of prosumption by positing the concept of the ‘lendsumer’ to give a more accurate account of the role and experiences of peer-to-peer lenders and the effect this has on their transactional relationships and the risks they face because of this role. Based on this analysis, the thesis shows that the UK regulatory regime has limited suitability because it lacks awareness of the underlying prosumption model of peer-to-peer lending, focusing only on the business-to-consumer aspects. Consequently, it does not resolve all the issues resulting from the tripartite, participatory nature of the peer-to-peer lending transaction. In light of these findings, the thesis proposes the regulatory use of two main concepts and highlights their implications for peer-to-peer lending regulation. The first is the ‘lendsumer’ as a new paradigm of the consumer which has implications for the regulatory protections afforded to the P2P lenders. The second is the use of gatekeeper liability, adapted to online peer-to-peer lending, as a way to affect these protections in light of the particular vulnerabilities and risks experienced by the peer-to-peer lender.