This doctoral thesis focuses on creative online advertising in the context of understanding the value orientation of Czech consumers. By interactions of creative campaigns and national culture of target country aspects businesses can achieve a competitive advantage in the field of digital marketing communications. The main objective of the thesis is to create a concept of creative use of online advertising in the Czech market in relation to the cultural values of Czech consumers as a factor of increasing the competitiveness of Czech companies. The result of the thesis is a design that represents the creative elements of interactive online campaign to Czech national culture, defined as the value orientation by Schwartz according to targeting to defined age group of consumers and it also defines the effective use of online ad formats.

Knowledge of a country's national geopolitics is the key to understanding the state in all its political forms. Therefore, this thesis is devoted to the Ukrainian geopolitics of the 20th - 21st century. In it we described the main concepts and opinions of Ukrainian geopoliticians. Our goal was to learn more about the theoretical foundations of Ukrainian geopolitics as it was in the 20th century and to see its further development in the 21st century. We tried to describe as fully as possible the views of Ukrainian geopoliticians and note the peculiarities of their thinking. We also analysed possible factors influencing the geopolitical vision of Ukrainians in the 20th and 21st centuries. This thesis is divided into three major parts and conclusions. The first chapter presents the main geopolitical concepts that emerged in the first half of the 20th century and their classification. In the second chapter, we focused more on those concepts that concerned the Black Sea region. In the third chapter, we presented the main and interesting concepts of Ukrainian geopolitics of the 21st century. Conclusions are an important analytical element of our work

The main body of the thesis deals with selected factors underlying the considerable variability in human olfactory abilities and some odour awareness-related measures, addressed in samples ranging in age from middle childhood to young adulthood. The thesis consists of two parts. The first part (Chapter 1), first presents the major advances and developments that brought about something of a renaissance of scientific interest in the human sense of smell, including the recent proliferation of psychophysical studies, both basic research and clinical. Next, an outline of olfactory psychophysical measures and related olfactory abilities that are of relevance to the studies presented in this thesis is provided. Subsequently, the selected factors contributing to interindividual differences in olfactory abilities, that have been addressed by this thesis, are reviewed, namely the effect of sex (or gender), which is approached from a developmental perspective, childhood gender nonconformity, and personality. Finally, intraindividual fluctuations in olfactory performance are also mentioned in brief. Next, the focus shifts to odour awareness by first introducing the various approaches that can be adopted to get closer to the real-life context as opposed to laboratory setting (where most olfactory studies continue to be...

The present Master's thesis Development trends in Russian interpreting theory at the turn of the 20th and 21st centuries is a theoretical study dedicated to the current situation in the interpreting theory in the Russian Federation. The aim of the thesis is firstly to analyze the information available on the development of the Russian interpreting theory within the international context, research being carried out by the current Russian authors, universities providing education in both conference consecutive and simultaneous interpreting, professional organizations associating highly-qualified translators and interpreters, professional journals, and the situation on the market in the field of interpreting, and secondly to draw a conclusion regarding the overall present situation, its probable reasons and assumed future development. Besides the introductory and conclusive chapters, the thesis is divided into four parts. The first part describes the research resources of the Russian interpreting theory in the international interpreting studies context. The second part is focused on the main research fields of interest of the Russian authors in the initial formation phase of the interpreting theory as an independent scientific discipline. The object of the third part is a comparison of several...

The aim of this thesis to describe the adaptation process. The theoretical part to preserve the ntegrity of the topic briefly decribes the stages of development of the technical terms (personnel administration, personnel management, human resources) and human aktivity. The main part is focused on the adaptation process, defining the objectives of the adaptation process, species adaptation and the factors influencing an adaptation process, Following part of this chapter is dedicated to the participants of the adaptation process, the adaptation plan and feedback, which is an essential and integral component of the adaptation proces. The research is focused on the adaptation process of teachers in kindergartens. The research method is a survey and subsequent interviews with several randomly selected Director kindergartens. The result of the survey is to determine the course of adaptation in kindergartens and directors approach to this issue. KEYWORDS Personnel work, personnel management, human resources director, adaptation, social adaptation, working adaptation, adaptation plan, adaptation formal, informal adaptation

The thesis is focussed on social work with visually impaired clients. The theoretical part deals with eyesight, anatomy, physiology of the eye and various visual defects; further, on personality of handicapped individuals, quality of their lives, provided social assistance, methods of typhlo- rehabilitation and appropriate utensils. The application section searches by means of qualitative research, namely semi-structured interview and observation, complex functioning of an asylum for the handicapped - Home for Visually Impaired Clients PALATA, Prague. The dissertation presents, according to the findings, personalities of the interviewed, their subjective difficulties, the way they cope with the obstacles, their level of contentment, and considers bounds of assistance possibilities from the social background. The objective of the thesis is to describe options of social work with visually impaired clients. To present their personalities and difficulties they deal with due to their handicap. And as well as to show how they cope with them and how their social environment can help with the acceptance of their impairment. Powered by TCPDF (www.tcpdf.org)

This thesis deals with the value orientation and life plans of children and adolescents who are placed into young offenders' institutions because of their behavioural disorders. The theoretical part elucidates basic conceptions related to values and value orientations. It applies to individual development, family issues and education, behavioural disorders and refers to the difficulty of education and re-education in school facilities for the practice of institutional and protective education. The empirical part is a combination of a quantitative and a qualitative research. The questionnaire survey was used to determine the value orientation, life goals, preferred leisure activities, some attitudes and information about clients from the young offenders' institutions. The questionnaires were handed over to respondents from the six children's homes with school and young offenders' institutions. The established values hierarchy and life goals were compared with the results of a similar research. The unstructured interviews with children ending the compulsory education were mainly focused on the choice of study and career orientation. The research was supplemented with a case study for illustration and introduction to the issue. Key words values, value orientation, hierarchy of values, family,...

The aim of this diploma thesis which is called Corporate culture in chosen enterprises was to specify the deciding dimensions of corporate culture, analyze them and suggest changes in the chosen companies. The surveyed companies were Pleas, a.s. and TKZ Polná, spol. s r.o.

The method partial weakening operation evolves cognitive function by the children in all areas cognition: optical and acoustic sensation, cubic orientation, connecting of sensation especially optical and acoustical (intermodalita), gradual thinking from simplest to more complicated (serialita), also evolve motorial abilities, speech and communication. At the same time also evolve social relations, moral-ethic principles and administer to general evolvement children{\crq}s personality in preschool and younger school age. The graduation these is structured to chapters. The first to third chapter i. a. treats of history of method, aetiology, clinical symptoms, appearance, diagnostics and retrieval partial weakening operation. In the fourth chapter are analysed psychological characteristics preschool children. The fifth chapter reflects testing of optical disabled and auditory disabled children. The sixth chapter reflects the ethic dilemma work with children. The final chapter reflects expertly treated cases.

The thesis talks about free time as a space for self-fulfillment in the context with the value change and the change of life style and concretely it analyses free time of the age group of adolescents, it describes their psychological development. The background part describes the historical development of free time, value change, value orientation and life style; it further deals with the question of self-fulfillment, life quality and the needs of an individual. The thesis captures the increasing importance of free time in the present society. The goal was to capture the importance of purposeful use of free time for today{\crq}s individual and its influence on the life quality. It is the purposeful use of free time, which works as a prevention of its possible pathology.