A Study On the Strategy of Semiconduuctor Probe Card Industry ¡V The Case of L Corportation Abstract Probe card is a kind of electronic consumption material that used in the machines of semiconductor packaging factories. For the growth of semiconductor industries of Taiwan, production capacity has been expanded in packaging manufacturers together with the requirement of probe card. Most of probe cards are imported before year 1990; but recently years, USA and Japan probe card manufacturers transferred production technique and production line to Taiwan and then Taiwan have the ability to produce the probe cards and also cooperate with other vendors in the ways of strategic alliance and technical transferring. Gradually, short lead time and in time customer service are becoming the most important items within this field. The example company L is especially analyze via Porter¡¦s SWOT for research the strategic method and find out the competition within this field, which base on quality, lead time, service and customer service, and etc. The consultation and the suggestions are as below: 1. Best quality: One of the most important items that customers concern about, and much more important than the price of the probe cards, sample company should have to strength on the administrative structure to meet the customers¡¦ requirements. 2. Variation of products Vertical probe card is the benefit based market much more than epoxy ones, high gross profit, and the competitive companies are just 2-3 ones, if the sample company can develop and get advanced within, he will be expand much in possession of markets with his high quality of products. ii 3. Focusing on key customers With the focusing on 3-5 customers with high level products and mass production, the sample company will get the stable orders with the important selling and service. 4. Customers Relationship Management (CRM) We found it¡¦s very important for this field to count on the service after selling; therefore, it¡¦s very important to do well in Customers Relationship Management (CRM) The researches above are the suggestions for sample company and only with right strategy, it¡¦s possible for him to stand one seat in this field. Key words: semiconductor, packaging factories, probe card, strategic alliance, SWOT